Nike Air Jordan

This is a PowerPoint presentation of a campaign i created for The Jordan Brand social media venture.

1. Jordan Brand Air Jordan is a brand of shoes and athletic apparel company and a division of Nike created in 1985 by NBA Hall of Famer Michael Jordan. It Got to be the Shoes.

2. Why Air Jordan? Top Brand in Basketball High-performance , State-of-the-art aerodynamic shoes Comfortable Extremely durable . Top Endorses from the NBA   Unique and Stylish Design Wear’s inspire to like the Greatest Player of All time.

3. Plans for Jordan Brand Currently, The Air Jordan known as the Top and most popular basketball shoe in the world. Sadly, The Air Jordan brand doesn’t connect with its customers efficiently and has no Official Facebook, Twitter, or Blog Pages. Solve This issue: Bring Brand Up-to-Date with Social Media venues. Establish adequate campaign Increase views of Jumpman23.com by 10% Increase profit

4. Facebook Currently: No Official Account Independent Fan Pages Feature: General Information Release Dates Customer Surveys/Ratings Brand Updates Downloadable Media Promotional Videos

5. Twitter Currently: No Official Account Fan Based Accounts Features: Brand Updates Release Dates Public Relation Statements Related Links Promotional Videos and Pictures

6. Blog Currently: Jumpman23.com Needs: Create individual Blog pages for fans favorite air Jordan sneaker. Blog About everything Jordan Brand Shoes Release Dates New Ideas NBA / Basketball Sweepstakes Giveaways Promotions Sales

7. YouTube Enhancement Currently: Official Accounts Requirements: Top Products like Retro Jordan and Team Jordan need to have individual pages as well. Features: New Commercials Videos Viral Videos Campaigns Endorsers (Team Jordan) Highlights Michael Jordan Highlights Product Reviews

8. SEARCH: Air Jordan Google Adwords Nike Air Jordan Jordans Michael Jordan Brand Recognition Pay Per Click

9. Measure Success Google Analytic Track Jumpman23.com visits Facebook friends Twitter followers YouTube video views Blog sites visits Statistics Customer Retention New Customer Revenue Competitor Customers

10. Funds