Nike product line

product line

1. Dony Marian Mendez MBA FT 2 nd Semester Roll No:16 SMS , CUSAT

2. Nike is without a doubt one of the world’s top sports and fitness companies, and has a legacy which dates back to 1962 when they first arrived on the scene under the name of Blue Ribbon Sports. Today Nike is known for their top of the line sports apparel and athletic shoes.

3. Founded : January 25, 1962 as Blue Ribbon Sports 1978 as Nike, Inc. Founders : WilliamJ . "Bill" Bowerman Philip H. Knight NIKE Headquarters : Washington County, Oregon, United States (Near Beaver ton, Oregon) Area served : Global Key people :Philip H. Knight (Chairman) Mark Parker (CEO &President) Founded : January 25, 1962 as Blue Ribbon Sports Later in 1978 as Nike, Inc. Founders : WilliamJ . "Bill" Bowerman Philip H. Knight NIKE Headquarters : Washington County, Oregon, United States Area served : Global Key people :Philip H. Knight (Chairman) Mark Parker (CEO &President) Employees: 32800 (2009), 35000(2010) , Subsidiaries : Cole Haan,Hurley International, Converse Inc. and Umbro . Website : www.nike.com

4. EVOLUTION OF THE LOGO

5. The  Nike, Just Do it logo  trademark was designed by Carolyn Davidson in 1971 for $35.  Nike, Inc.  got its name from the Greek Goddess of Victory,  Nike . The  swoosh  in the  logo represents the wing of the Goddess. The solid corporate  logo design swoosh  was registered as a  trademark  in 1995 The  Nike logo  is the official registered  trademark  of Nike. Nike sponsors many athletes and sports teams around the world, with the  trademarks  of “Just do It” and the swoosh logo.

6. NIKE PRODUCT LINE Footwear Boots for Striker Mid fielders Defenders Sneakers Apparel Headwear Tops/Polo Jersey Jackets Shorts Shocks Equipment Ball Bags Watches National Team Gear Jersey for Brazil, England, etc. Club Gear Club Jerseys like Man U, Real Madrid, etc

7. NIKE AND ITS COMPETITIORS

8. Nike pays top athletes in many sports to use their products and  promote  and advertise their technology and design . Nike has also sponsored many other successful track and field athletes over the years Nike has been the official kit sponsor for the Indian cricket team since 2005 It has its famous campaign BLEED BLUE in INDIA ADVERTISMENTS & PROMOTIONS

9. THANK YOU