NIL-section2-Charting the New Frontier of NIL, Sports and Higher Ed.pdf

Welcome to “Beyond the Game,” a two-part journey into the heart of youth and collegiate athletics. In Part I, we’re diving headfirst into the NIL (Name, Image, and Likeness) revolution.

1. What is NIL?

On July 1, 2021, the Supreme Court's landmark
decision in NCAA v. Alston ruled that the
NCAA's restrictions on "education-related
benefits" violated antitrust law.

This allows college athletes to earn money
from their NIL (Name, Image, and Likeness),
aligning collegiate sports more closely with
professional sports and creating new
opportunities for student-athletes.

NIL rights have fundamentally altered the
landscape of collegiate athletics by allowing
athletes to profit from their personal brand.

Athletes: They now have the opportunity to earn
money and gain financial independence while
pursuing their education and athletic careers.

Colleges and Universities: Institutions now have
to navigate this new landscape, ensuring

compliance with the new rules and managing the
potential impacts on recruitment and team
dynamics.

Market: The NIL ruling opens up a new market
for endorsements and sponsorships in college
sports, making it more similar to professional
sports in terms of marketing and commercial
opportunities.

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2. The NIL Timeline 2

The movement towards granting student athletes NIL rights has been gradual, steadily gaining
momentum over time.

1906: The NCAA was founded to regulate college athletics and maintain amateurism.

1950s-1970s: Growing commercialization of college sports, but athletes remain uncompensated beyond scholarships.
1984: NCAA v. Board of Regents of the University of Oklahoma - Supreme Court decision that allows schools to negotiate
their own TV deals, significantly increasing revenue.

2009: Ed O'Bannon lawsuit filed against NCAA over athletes’ rights to compensation from video games.

2014: Ed O'Bannon wins case, increasing awareness and debate about athletes’ rights to NIL.

2019: California Governor Gavin Newsom signed the Fair Pay to Play Act, allowing athletes to earn from NIL starting in four
years. The NCAA announces plans to allow athletes to benefit from NIL

2020: The NCAA Board of Governors supports rule changes to allow NIL compensa?
effect in July 2021.

2021: Supreme Court rules against NCAA in NCAA v. Alston, affirming that the NCAA cannot limit education-related
benefits. NCAA officially suspends NIL restrictions, allowing athletes nationwide to profit from their NIL.

2022: Ongoing development of state-specific NIL laws and federal discussions on uniform NIL regulations.

2023: Further refinement of NIL policies, with increasing involvement from private companies and educational institutions
in NIL deals.

2024: $2.8 billion settlement approved by the NCAA and the five largest conferences, to athletes who were prevented
from earning money from endorsement and sponsorship deals since 2016.

n. Florida passes NIL law set to take

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