Nivea Strength Weakness Opputunities Threats analysis pptx

This PPT describes the SWOT analysis of Nivea Skin Care

1. M I V E A N I VE A ' S SW O T ANA L YS I S Growth rates i n products OPPORTUN I T I ES N i vea for bab i es and men. •Expans i on i n emer gi ng markets. I ntense compet i t i on , l eads to r i s THRE A T S i n operat i ng expenses •Growi ng c o u n terfe i t g oods marke S TRE N GT H S WEAKNESSES Po l i cy of strong brands I nter n at i onal bus i ness w i th strong g rowth s t rate Bus i ness heavi l y focused around Western Europe. •Success pr i mari l y based on N I VEA.