Nokia N Gage

• “Re- Launching of failed product” and the product name was “Nokia N Gage”.

1. Nokia n gage Ishaan Gupta

2. Product n gage Model Name: N Gage Release date: October 7, 2003 Target customer: Gamers (alternative to Gameboy) Launch price: $299 Company’s anticipated sales: 6 million units Actual shipments: 3 million units N Gage QD launched: May 24, 2004 Discontinued: November 2005

3. Drawbacks Design : Uncomfortable while calling, due to the microphone being towards the side. The process of changing the games required opening up of the handset completely. N Gage QD lacked essential features like MP3 playback, FM Radio and USB connectivity.

4. Drawbacks ( Contd ) Price : about 3 times the price of Gameboy and equal to a Play station 2. Ahead of its time: the concept of gaming smartphone unknown at that time. Operating system limitations: Total games available for the device -58

5. Relaunch Product: Display : Higher screen to body ratio with a high refresh rate Hardware : Flagship processor with high end GPU Operating system : minimalistic design with customization to support gameplay Price: Premium category i.e. 40k to 50k (for the base variant). Promotion: tech influencers, e commerce, print and community program, gaming tournaments. Place: Countries with gaming enthusiasts like South korea , China, USA.

6. Thank you