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1. Nomophobia Nudges: Link Between Mobile App Detox, FOMO, Digital Burnout, and Procrastination Academy of Marketing Conference, 2024 Cardiff University Presented by Dr. P. Theerthaana, Assistant Professor, SSN School of Management

2. To determine an optimal Mobile App Detox method that reduces the withdrawal symptom FOMO. Objectives To explores how individuals with nomophobia recognize the need for a Mobile App detox STUDY 1 STUDY 2

3. Abstract Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. Ut imperdiet ante eros, sed porta ex eleifend ac. Donec non porttitor leo. Nulla luctus ex lacus, ut scelerisque odio semper nec.

4. Overview Introduction Problem Literary Preview Theoretical Objective Hypothesis Methodology Implementation Result Conclusion Recommendation 01 02 03 04 05 06 07 08 09 10 11

5. Introduction "Smartphones bring the world to our fingertips, but sometimes they take away the world around us." - John Doe

6. Impact Nomophobia – fear of being without mobile phones Digital burnout – an emotional stress from the constant need to keep up with updates Procrastination-a tendency to postpone tasks 01 02 03

7. Objectives To explores how individuals with nomophobia recognize the need for a Mobile App detox Study 1 To determine an optimal Mobile App Detox method that reduces the withdrawal symptom FOMO. Study 2

8. Objectives Lorem ipsum dolor sit amet, consectetur adipiscing elit. 01 02 03 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. 04 05 06 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

9. Theoretical Framework And Conceptual Model Through self-regulation processes when smartphone users realize their elevated usage levels (nomophobia), and negative consequences like digital burnout and procrastination, they develop intentions for Mobile App Detox Self-regulation theory Conceptual Model

10. Methodology The model was empirically tested in SPSS Macros using data collected from 456 users of smartphones. Study 1 An experimental study for 1 week is conducted to test the significant difference in the mean FOMO scores between experimental group 1 (Digital Sabbatical) and experimental group 2 (Pomodoro Technique-Informed Mobile App detox). We adopted an independent sample t-test to analyze the data. Study 2

11. Presented by Juliana Silva Implementation Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. Phase 1 Phase 2 Phase 3

12. Result - Study 1 Path Analysis of IV -> Mediator -> DV

13. Result - Study 1 Path Analysis of IV-> Mediator1-> Mediator2-> DV

14. Result - Study 1 Procrastination mediates the link between nomophobia and detox intentions (β=0.2778). Digital burnout also mediates this relationship (β=0.1493). Detox intention significantly predicts FOMO (β=0.6881, p<0).

15. Borcelle University Presented by Juliana Silva Hypothesis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. Ut imperdiet ante eros, sed porta ex eleifend ac. Donec non porttitor leo. Nulla luctus ex lacus, ut scelerisque odio semper nec.

16. Conclusion Borcelle University Presented by Juliana Silva Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. Ut imperdiet ante eros, sed porta ex eleifend ac. Donec non porttitor leo. Nulla luctus ex lacus, ut scelerisque odio semper nec.

17. Borcelle University Presented by Juliana Silva Recommendation Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed vestibulum nunc, eget aliquam felis. Sed nunc purus, accumsan sit amet dictum in, ornare in dui. 1 2 3

18. Thank You Borcelle University Presented by Juliana Silva