Ola case study

Ola is one of the success stories for the Indian startup ecosystem as it beat a global player in its field, then expands there services internationally, and also diversified in different sectors.

credits:
Yashasva Raj Sherke, Sandeep Sharma, Ritik Bompilwar

1. Case Study

2. The Problem ‹#› The taxi market scenario in India was hugely fragmented and unorganised. Unregularised Taxi Fare. Need for Safer and Reliable Rides. Journey with Less Detour.

3. ‹#› Bhavish Aggarwal and Ankit Bhati co-founded homegrown cab aggregator startup named Ola Cabs. Ola was founded on 3rd of December 2010 in Mumbai. Sometimes Ankit had to code for 48 hours straight while Bhavish had to complete the cab booking himself . Another problem which they faced was networking connectivity issues as India had 2G Network back then. Ola has covered an interesting journey from being nothing to being a company that provides a livelihood to thousands of people. Ola became one of the fastest-growing startups in India, beating its rivals Uber and Meru Cabs.

4. Business Model Bring the attention of your audience over a key concept using icons or illustrations ‹#› Ola is a taxi aggregator business. They act as an intermediary between taxi drivers and customers. The company partners with private taxi owners, provide them process and technical equipment for booking through the Ola app. They follow the ‘Asset Light Model’ where a business owns few capital assets in comparison to the value of its operations. Ola charges a 15% commission on every ride. and the remaining amount will go in the pockets of the driver. Ola has introduced a ‘Minimum Business Guarantee’ model which ensures every driver earns Rs.1300 daily. If unable to do so, Ola adds money to the driver’s account linked to Ola after deducting it’s 15% commission. Revenue Model

5. Timeline ‹#› 2010 Ola was founded 2013 Raised $20 million from Tiger Global Management and Matrix Partners 2014 A cquired TaxiForSure for $200 million 2015 Ola became a unicorn 2016 S tarted 2-wheeler service in Bangalore 2017 A cquired Foodpanda in India and ola electric was formed 2018 Ola expanded its services to Australia 2019 I nitiates $2 billion funding round and started its service to UK 2021 Launched its first e-scooter in India on 15th August 2021

6. Expansion and Diversification Services Food Delivery (Acquired Foodpanda for $1.1 billion in 2017) Ola Money (Wallet) Ola Drive (Car Rental Service) Ola Select (Membership Program) Ridesharing Acquired TaxiForSure for $200m 2-wheeler Service Ola Pedals in Campuses Expands Globally Australia, NZ - 2018 UK - 2019 Electric Mobility Started Ola Electric Mobility in 2017. Acquire Etergo BV in 2020. Constructing World’s largest 2-W EV factory. Lunched 2 Electric Scooter in India ‹#›

7. 6.5 Billion USD | 360 Million USD Valuation as of 2019 Revenue as of 2019 Ola Electric Raised 250 Million USD at 1 Billion USD Valuation in 2019. 200+ Million users 2.5 Million Driver- Partners ‹#› Presence in 250+ city

8. Social Impact & Effects of Covid 19 Ola changed the way Indian travel within the city. As the Covid started Ola was one of the hard hit company, but Ola find there way out in following ways. Made the existing ridesharing vertical Financially stable but cutting down incentive and promotional offers. And doubling down the efforts in the sector of Electric Mobility. ‹#›

9. Maps ‹#›

10. Thanks! Any questions? Ritik Bompilwar Sandeep Sharma Yashasva Raj Sherke ‹#›