O L X ( O n L ine e X change ) was founded by Fabrice Grinda and Alec Oxenford in march,2006. OLX is now owned by global media and digital company Naspers . OLX is present in 106+ countries and has more than 100 million unique visitors. Introduction about Introduction about O L X
One of the world’s biggest free online classified. Unique platform for people to buy or sell items. OLX India is spread over 1000 cities across in India. O verview
Fabrice Grinda Co-founder of OLX Internet Entrepreneur & Investor Graduated from Princeton University in 1996
Alec Oxenford Co-founder of OLX An Entrepreneur Completed MBA in 1997 from Harvard Business School.
On one can: Easily design rich ads with pictures. Control your selling or buying activity in My OLX. Display your ads on your social networking profiles. Access the site from mobile.
Objectives Awareness of the service. Awareness of the brand. Higher Market Share. Beating the competitors and remain at top.
Advertising Olx used different advertising techniques to gain popularity among people. Online media like facebook , google ads etc Marketing Campaigns
Online Media Used
Campaign: Ghar Baithe Kamao Objective: Things lying ignored in your house may be useful to someone else and can become a profitable means for you to earn some cash by selling them through OLX!.
OLX INDIA - CEO AMARJIT BATRA - CEO - OLX INDIA & HEAD - ASIA,OLX INC. Previous - eBay India , Education - Harvard Business School- Naspers Program
EXPERIENCE CEO - OLX India & Head - Asia, OLX Inc. {April 2012 – Present (2 years 7 months)} Country Manager - OLX India & VP of Business Development, OLX Inc. { December 2008 – Present (5 years 11 months)} Head - New Business & Global Trade- eBay India { September 2004 – November 2008 }
EDUCATION Harvard Business School- Naspers Program : General Management - Strategy , Marketing & Leadership , 2011 Indian School of Business : Exec Program 2008, Strategic Thinking and Implementation UBS, Panjab University, Chandigarh : MBA, Marketing , International Business (1990 – 1992) Panjab University : B.E., Industrial Engineering 1986 – 1990
Market share M anaged to capture 60% of the online classified marketshare . I ts traffic has grown 55 times in the last 22 months C rossed half a billion page views in July 2013 OLX mobile apps have exceeded 3.2 Mn app downloads in India.