On page seo

1. On Page SEO

2. Index
Introductions
SEO definition
On Page Optimization
On Page SEO Factors
On-Page SEO Checklist
Avoid thing in on page optimizations
Conclusions

3. Introductions
On page SEO is very simple and can be done
without much effort but if done correctly, can
be very effective in securing a good position
for our website in the search engines.
The Search Engine Optimization (SEO) can be
stated as a highly specialized process of
building a successful website.

4. SEO definition
On page SEO is defined as search engine
optimization which occurs within a website. It
is a critical step for obtaining a high search
engine ranking for a web page.
SEO is the process of improving the Volume
and quality of traffic to a website from Search
Engines via natural search results for targeted
Keywords.

5. On Page Optimization
On Page Optimization is the most important
and complex part of search engine
optimization.
This website helps our search engine ranking
through their keywords need.
On Page Optimization refers to factors that
have an effect on our website or web page
listing in natural search results.

6. On Page SEO Factors
Title tag
Domain & URL
Meta Keyword
Meta Description
Unique Content
Alt attribute for Image
Sitemap
H1,H2 tags

7. Bold Or Strong
W3C Validator
Do follow and No follow
Internal Links and External Links

8. Title tag
Title tag is normally defined as
<title></title>.
Using important keywords in the starting of
Title tag will be of great help in getting good
ranks.
Use keywords related to our web page in the
Title Tag.
Always add a unique Title Tag for different
pages.
The maximum length of a title tag to be
displayed is between 60-70 characters.

9. Domain & URL
Domain :
Before pick a domain name should know our target
audience.
Try to use major keywords in our domain. Using a
.com version of a URL is better than other versions.
Hyphens in domain or file names less than 4 is good.
URL :
URL structure as an important element of a Web
page's interface.
No more than 3-5 words in our URL.
Avoid using random text and numbers

10. Keyword
Use keyword phrases instead of single
keywords.
Keyword Should be unique words.
Each keyword phrase should be found on
web page.
Use commas between keyword phrases with
NO spaces.
Keyword length is maximum 10 words.

11. Keyword Research :
Keyword Research is used to select quality keywords.
Keyword is should be relevant our site.
It is give the most competitor keywords.
Keyword density :
Keyword density is the percentage of times of a
keyword or phrase appears on the webpage.
Each Keywords is should be 2%-5%.
Each Page keyword density is should be
5%-20%.

12. Meta Description
Create the meta description tag to attract a click and
include keywords
A lot of search engines display information from this
tag in their search results if this tag is present on a
page and if its content matches the content of the
page and the search query.
Most search engines ignore the description tag as far
as keyword relevancy is concerned.
Most search engines use the Description tag to some
extent when displaying search results.

13. Unique Content
Content is the king for our visitors and for search
engines as well.
Provide a good and unique content and make sure to
include our keywords in our content
The quality content increases our ranking in search
engines like a quality content.
Moreover, the quality content even helps to get more
inbound links to our website.
Consider 5-20% density of the keywords in text.
Formatting is also important to show the search
engines.
The optimum page size is 500-3000 words

14. Alt attribute for Image
Search engines cannot read Image & Flash
animations
Alt tags is the alternative text used for describing
images.
Alt tags are displayed on the site when you hover
over the image with your mouse.
It is also help blind people who are using text
readers to read your page.
Alt tags are another place where you should insert
your keywords to improve our rankings.
For Example : <img src="images/services-pic.jpg"
ALT="XYZ company's">

15. Sitemap
A site map is a list of pages of a web site
accessible to users.
Its lists the numbers of pages and the overall
internal link structure in the site.
A Sitemap is still the best insurance for
getting a search engine to learn about your
entire site

16. H1,H2 tags
The H1 tag has long been thought to have
great importance in on-page optimization.
Use of the H1 tag as the headline of the
page.H2 tag is use subheading.
Separating our content with headers is a
good practice as it makes our site more
readable and easy to navigate.
Do not use H4, H5…… tags just because you
want better SEO page.

17. Bold Or Strong and Italic
Using a keyword in bold/strong appears to carry a
very, very tiny amount of SEO weight.
There are numerous ways of making a word appear
as bold text in the code.
The <B> tag and the <STRONG> tag will both
display bold text.
Strong tag is search engine friendly.
Example: <b>Bold text</b>
<strong>Strong text </strong>
Italics tags <i> or emphasis tags <em> should not
be used in our content and to highlight specific
relevant keywords.

18. W3C Validator
Validation is the process of checking a page
or website for its compliance with W3C
standards.
This validator shows not only such trivial
things like unclosed quotation, undefined tags
or wrong attribute values.
It also checks the encoding problems, the
compliance with the specified DOCTYPE,
obsolete tags and attributes and many more.

19. Do follow and No follow
Do follow : It is stranded and trusted links. Search
engine conceder only do follow links.
No follow :It is spam site link not trusted links. Search
engine not conceder no follow links.
Example :
<a href=”http://en.wikipedia.org/wiki/Hyperlink”
target=”_blank”>Do Follow Link</a>
<a href=”http://en.wikipedia.org/wiki/Nofollow”
rel=”nofollow”>No Follow Link</a>

20. Internal Links and External Links
Internally link your pages to each other within
the content.
Make sure that the keyword focused link
anchor text is relevant to the destination
page.
Don't be afraid to use external links to
support your content. I suggest caution be
exercised in the number of external links
used.
External links should open in a new window.

21. On-Page SEO Checklist
Always start with keyword selection, research and
testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months

22. Avoid things in on page optimization
Hidden text / Invisible links
Duplicate content
Duplicate title tags
URL variants of the same pages
Off-site images and content on-site

23. Conclusions
On-Page SEO refers to the text and content
on your web site pages.
It acts as the foundation for your ongoing
SEO process.
Work on your website and content, so that
the search engine can find your webpage
when searching for your web sites for a
particular keyword.
This has a significant impact on search engine
results you should make your site as search
engine friendly as possible.