On Page SEO.pptx learn basics of digital marketing.

learn on page seo in a simple way.

1. On Page SEO

2. What is on page Seo? On page SEO is a first step in digital marketing through which we can improve website ranking in variety of search engine organically. Through which we can get good traffic on the website.

3. On page Seo includes TITLE META DESCRIPTION KEYWORDS ALT TEXT SITEMAPS ROBOTS.TXT

4. TITLE Title plays a vital role in website ranking on search engines. Title should be on point and under 60 characters for better results. First letter of each word in title should be in capital. Relevant keywords used in title is useful for search results

5. Meta Description Description is just shown below the title, through which users can get knowledge about the product. Keywords in description also plays a vital role in search results. Characters in meta description should be under 160.

6. keywords The words which are used by users to search a product is called keywords. There are mainly two types of keywords- primary keywords and secondary keywords. Primary keywords are those which are used most. Secondary keywords are those which are used very less. Selecting proper keywords for website is also important. One can get keywords from keyword planner of google ads.

7. Alt text Alt text is very important if there are images on the website , as bots can not read image they read alt text through which bot can understand the image. If alt text is missing from the image, google bots will unable to read the image Add alt text to image so that image can also be on rankings in images section.

8. Sitemaps Sitemap is an option in google search console through which we can share the sitemaps of webpages which are ready to be crawled. Without adding sitemaps, bots will not crawl the webpages. One can create sitemaps of their webpages from – XML-SITEMAP GENERATOR.

9. ROBOTS.TXT A robots.txt file contains instructions for bots that tell them which URL webpages they can not crawl. It is also important, as if we will not add robot.txt file to some unwanted URL the bot might crawl it and the page might get on rankings , such as terms and condition page, payment section, etcetera.

10. Benefits of on page seo MAINLY THERE ARE THREE BENEFITS: CHEAP COST ORGANIC RANKING BRAND AWARENES FOR LEARNING DIGITAL MARKETING IN DEPTH VISIT DIGITAL PUNDIT .

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