ONEIL_TANNER SBCS_PB1_2024-08.pptx

Personal Brand Exploration slide show

1. PERSONAL BRAND EXPLORATION TANNER ONEIL Project & Portfolio I: Week 2 SBSC August 18, 2024

2. Caption Career Category: Starting a Career Short Term Career Goal: Immediately After Graduation, 2025. Secure an entry level job at The Space City Home Network. Connect with, and send a promotional/professional email to 15 SCHN team members via LinkedIn by May 2025. Long Term Career Goals: (2032) Host my own sports and pop culture show. GOALS Conceptual materiels. Smart terms

3. Caption Caption PROFESSION Potential Job Titles: Radio announcer Host Anchor Source: OnetOnline OCCUPATION SPORTSCASTER

4. Caption Caption TARGET AUDIENCE Recruiters & Hiring Managers at Houston TX Sports & News Outlets

5. COMPETITION Alyndria Johnson Work Experience: 4 years go broadcast experience, 3 years as an Radio On Air talent and Producer at KCOH 1230 The Source Education: MBA, Marketing BA, Communication: Radio, Television, and Film ASST. Program Director & On Air Talent for almost 2 years Noteworthy experience Radio On Air Talent and Producer over 3 years and counting Skills and proficiencies Radio Broadcasting - 0 endorsements Editing - 0 endorsements Overall Online Presence Radio production - 0 endorsements 95 connections, customized banner, Professional headshot, experience and skills clearly stated Grade: Decent 65 out of 100 Tanner Oneil Currently enrolled in the Dan Patrick school of sportscasting at Full Sail University Education: Noteworthy experience Skills and proficiencies Overall Online Presence U.S. Army, multiple leadership roles Project Management - 0 endorsements English - 0 endorsements Military operations - 0 endorsements Work Experience: 0 connections, customized banner, Semi professional headshot, experience and skills stated. Some social media on Youtube http://www.youtube.com/@kingoneil4644 Source: LinkedIn Grade: substandard 10 out of 100 8 Months of online training in sports broadcasting at Full Sail University

6. IDENTITY Core Values: Golden Circle: Conceptual Materials: Start With Why Ted Talk,, Founderandforcemultiplier.com,Core Values Discovery Exercise, CareerBlast. “Remember your priorities and act accordingly” Guiding Principle: Increase audience and viewership in the Houston Texas sports market VISION: Humor Resilience Leadership Accountability Creativity What? Sportscasting for sportsfans. PASSION: SPORTS SUPER POWER: Attracting the audience through enthusiasm and humor How? Presenting Relatable content that will leave the audience wanting more. Why? Providing humor, creativity, and leadership in sports and entertainment.

7. PROMISE & POSITION I will provide unique, insightful, and entertaining content to the sports industry by way of humor, intelligence, and enthusiasm. Creative. Smart. Dynamic. PROMISE POSITION

8. Mentorship Seeking executive producer with at least 10 years experience in the broadcasting industry; creative and humorous. Elevator Pitch Sources: Eventbrite.com, sportsmanamentworldwide.com Houston Job Fair December 4th 2024 in Houston, TX Objective: Meet with sports and entertainment professionals to gain knowledge of industry trends and employment parameters. Industry Events NETWORKING Baseball Career Conference December 8th-9th 2024 in Dallas, TX Objective: Positively engage with baseball executives and staff members. Develop Networking and connect with industry leaders. Todays sports shows seem to be by the numbers , there are stats, facts, “hot takes” and so forth. Sports are fun, but they can also be funny. Tanner Oneil provides creativity and humor to tell that sports story. I make the mundane exciting and the bored audience enthused, and wanting more. After 20 years in the U.S. ARMY I have found creative and humorous to ways tell tales and recall facts, so that the interest of the audience is not lost. I recently wrote, hosted, and edited my own news and sports show for my you tube channel. @kingoneil4664. Which is set to premier on August 25th 2024 at 3pm. Currently the proof of my capabilities is in my confidence.

9. DIGITAL MARKETING Online ID Calculator Volume: Zero Relevance: Average Purity: Low Diversity: Low Validation: Low Brand Archetype Archetype: Entertainer Description: Producing brand stories filled with fun and humor and play , encouraging others to do the same one. Lightening up the world one story at a time Digital Marketing Strategy to Improve Online Calculator Scores while Exuding Brand Archetype Focus Variable(s): VOLUME & RELEVANCE Type of Content: Develop and produce a 5-10 minute show about sports and pop culture. 1 episode every two weeks write, host and edit. Distribution: Facebook, Youtube, and word of mouth. Source: Kaye Putnam, Content Marketing Institute, Careerblast ONEIL

10. PROFESSIONAL DEVELOPMENT TECHNICAL Database user interface and query software Task: Complete Data user interface class Org: Skill share Date: May 2025 Project management software Task: Complete Project management software class Org: LinkedIn Learning Date: May 2025 TRANSFERABLE Broadcast Writing Task: Complete Broadcast writing class Org: Full-sail University Date: May 2025 Speaking on camera Task: Write scripts and record myself on camera once a week Org: Tanner Oneil Date: continuous Source: Onetonline.com, LinkedIn

11. REFERANCES Putnam, K. (2004). Discover the Power of Brand Archetypes: Unlocking the Secret to Effective Branding. Retrieved August 15th, 2024 from https://www.kayeputnam.com/brand-archetypes/ Port, M. (2013b). Book yourself solid illustrated the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. Hoboken, NJ: Wiley. Sinek, S. (2009). TED Talk: How great leaders inspire action. Retrieved August 17, 2024, from https://www.ted.com/talks/simon_how_great_leaders_inspire_action? Sinek, S. (2009). Start with Why: How Great leaders inspire Everyone to Take Action. https://ci.ni.ac.jp/ncid/BB07258461 ONETOnline.org. (2024). Summary Report for: 15-1199. 10- Search Marketing Strategists. Retrieved August 17, 2024, from https://www.ometonline.org/linksummary/15-1199. 10 Johnson, A (2024). Alyndria Johnson LinkedIn Profile. Retrieved August 17, 2024, from https://www.linkedin.com/in/alyndria-johnson?miniProfileUrn=urn:li:fs_miniProfile:ACoAAA11SxwBZ02X0LYvMzofy9JPHLZvpEloZT0&lipi=urn:li:page:d_flagship3_search_srp_all;5HGdkdxzQfq4b8VPenhfSA== Houston Job Fair https://www.eventbrite.com/e/houston-job-fair-december-4-2024-houston-career-fairs-tickets-750176497097 Baseball Career Conference https://www.sportsmanagementworldwide.com/winter-baseball-meetings-career-conference Aughtom, S (2016). 31 Types of Content We Crave [Infographic]. Retrieved august 15th, 2024, from https://contentmarketinginsitute.com/articles/content-crave-infographic/ https://www.linkedin.com/posts/jonchelesnik_sportscasting-sportsbroadcasting-careerdevelopment-activity-7087532400162861056-nghb/ Career goals, SMART terms https://www.mindtools.com/a4wo118/smart-goals Online Reputation Management (2020 Guide) | BrandYourself. (n.d.). BrandYourself.com. https://brandyourself.com/online-reputation-management CareerBlast. (2023, May 26). Resources - Careerblast.TV. Careerblast.TV. https://careerblast.tv/resources