Online Buying Behavior 2025 – Insights from BusinessLeague.com

Based on 1.6 million sales tracked between January and September 2025, the report analyzes when and how fast customers buy online, exploring how purchase timing impacts conversion rates and the purchase intent.

BusinessLeague.com, a cost-per-sale affiliate platform by 2Performant, connects over 700 e-shops with 5,000+ marketers (including influencers, cashback sites, price comparison engines, and PPC agencies). Since 2010, it has generated 15.2 million sales, 791 million clicks, and €759 million in total sales value.

The platform promotes a “performance-based e-commerce championship” model, offering a €250 deposit match for new clients, no platform fees for the first three months (or 200 sales), followed by €69/month + 2% platform + 7% affiliate commission on average.

1. Online buying behavior
2025
Based on 1.6M sales generated through
BusinessLeague.com Jan - Sept 2025

2. WHEN are your customers
buying online?

4. How is the MOMENT of a
purchase influence
your conversion rate?

6. HOW FAST are your customers
buying?
The time from click to
purchase

8. BusinessLeague.com
Affiliate platform for e-commerce at Cost Per Sale
Since 2010: 15.2M sales, 791M clicks, €759M sales value
700+ e-shops are promoted by 5,000+ marketers at a Cost Per Sale model.

Pay Per Click agencies
Cashbacks/coupons
Price search engines
Influencers
Product aggregators

9. Screenshots from inside
Businessleague.com

15. We match your initial deposit: 
€250 + €250

0 Platform costs
First 3 months or first 200 sales

Then:
€69 Monthly + 2% Platform
+7% Affiliates (% averages)

16. BusinessLeague.com
The e-commerce championship by 2Performant