OPERATE AN AUTOMATED INFORMATION SYSTEM (AI) TLE_HETP9-12AI-Ia-e-1
Int roduction Course Description : This curriculum guide on Tourism Promotion Services that leads to a National Certificate Level II (NCII) is designed for a high school student to develop the knowledge, skills and attitudes for the tasks related to tourism promotion. It covers competencies that a person must achieve to operate an automated information system, source and provide destination information and advice, access and interpret product information, and promote tourism products and services. The preliminaries of this specialization course include the following: (1) core concepts in Tourism Promotion Services, (2) relevance of the course (3) career opportunities as a Tourism Promote.
CORE COMPETENCIES
This Learning Activity Sheet encourages you to know the importance of technology in tourism. Various activities are provided for you to perform to strengthen your knowledge and skills regarding the topic. At the end of this module, you are expected to: Identify the roles of automated information in tourism industry Learn some basic shortcut keys used in Microsoft application Know the basic understanding of copyright and intellectual property requirements as they relate to online information
Match column A to column B. Identify some short cut keys used in Microsoft Office applications. On your answer sheet write the letter of your choice. Column A 1. Ctrl + S 2. Ctrl + V 3. Ctrl + A 4. Ctrl + Z 5. Ctrl + B 6. Ctrl + N 7. Ctrl + U 8. Ctrl + I 9. Ctrl + K 10. Ctrl + X Column B a. Italicize your text b. Save your file c. Bold your text d. Open a new window e. Create a hyperlink f. Underline your text g. Paste your text h. Select all text i . Cut your text j. Undo the last action performed
Write the implication of the following logos.
Answer Key 1. Ctrl + S - SAVE - B 2. Ctrl + V - PASTE - G 3. Ctrl + A - SELECT ALL - H 4. Ctrl + Z - UNDO - J 5. Ctrl + B - BOLD - C 6. Ctrl + N - NEW - D 7. Ctrl + U - UNDERLINE - F 8. Ctrl + I - ITALIC - A 9. Ctrl + K - INSERT HYPERLINK - E 10. Ctrl + X - CUT - I PATENT COPY RIGHT TRADEMARK REGISTERED
Role of automated information systems in the tourism industry
There are many roles, uses and functions of an automated information system. From a visitor information office point of view these will include the following: To collect, organize and analyze information To communicate ideas and information to others To plan and organize activities To solve problems To access information for a client
To collect, organize and analyze information : There is such an enormous range of information available on so many different types of products and services within the tourism industry. t is impossible to remember every detail or even every product! Without a computer-based system, it is of course possible to collect the numerous brochures and printed information that every supplier in your destination produces and arrange the information in a storage area like a filing cabinet or storage room. If you know the filing system you can find the information reasonably easily. Once you have found what you are looking for you can then analyze it by reading it. Filing information, removing outdated information and cross-referencing takes enormous amounts of time and requires sustained effort and efficient processes.
Communicate ideas and information to others Not all clients know the names of places or experiences they want information on. For instance, a client may want a list of all accommodation in your destination and the rates for a single room for each. By using an automated information system, you can find this information easily and provide it to the client. You can help the client to decide based upon the information and either provide them with a copy or make a booking for them based upon their choice. In addition, you can search the database on specific criteria other than price and location
Plan and organize activities Apart from providing information to clients you may be required to carry out several other activities in your office. For instance, you may need to assist in the production of the new destination brochure or prepare an itinerary for a group of visiting officials or prepare a presentation for a Rotary group. All these activities require planning and organizing and need to rely on accurate and timely information. An automated information system allows you to do this
Solve problems There may be many times when others require the assistance of your destination expertise. It could be the local council, a journalist, or another organization in the tourism industry. These organizations may contact you to help solve a problem.
Access information for a client Probably the most common use you will have for an automated information system is to access information for a client based upon their needs and wants. You may not have all the knowledge you would like on every product and service in the destination or simply may want to check that what you are saying is accurate. To do this you need to have access to an automated information system that can find what you are looking for quickly and efficiently.
B. Keyboard Shortcuts These shortcuts work across many common programs and apps, including most Microsoft Office applications
These Keys along with the CTRL Key A Select All B Bold C Copy D Fill Down F Find G Go to H Replace I Italics K Insert Hyperlink N New Workbook O Open Workbook P Print R Fill Right S Save U Underline V Paste W Close Workbook X Cut Y Repeat Active Z Undo These Keys Key along with Shift Key & Ctrl Key A Formula Arguments F Font Name O Select Comments P Font Size These Keys along with the Alt Key D Data Menu E Edit Menu F File Menu H Help Menu I Insert Menu O Format Menu T Tools Menu W Window Menu
C. Basic understanding of copyright and intellectual property requirements as they relate to online information
WHAT IS PIRACY? The unauthorized reproduction or use of a copyrighted book, recording, television program, patented invention, trademarked products and the like.
WHAT IS INTELLECTUAL PROPERTY Refers to creations of the mind, such as inventions; literary and artistic works; design; and symbols, names and images used in commerce.
REPUBLIC ACT NO. 8293 AN ACT PRESCRIBING THE INTELLECTUAL PROPERTY CODE AND ESTABLISHING THE INTELLECTUAL PROPERTY OFFICE, PROVIDING FOR ITS POWERS AND FUNCTIONS, AND FOR OTHER PURPOSE
SOME TYPES OF INTELLECTUAL PROPERTY copy right · a legal term to describe the rights that creators have over their LITERARY and ARTISTIC WORKS · Books, music, paintings, sculpture and films, to computer program, databases. Advertisements, maps and technical drawings PATENTED · An exclusive right granted for an INVENTION · Provides the patent owner with the right to decide how—or—whether– the invention can be used by others TM ® TRADEMARKS · A sign capable of distinguishing the goods or services of one enterprise from those of other enterprises
Enrichment activity Create your own logo. In one (1) whole bond paper, draw your own company logo. You must apply your understanding about intellectual property. THE 4 RULES IN CREATING YOUR LOGO DESIGN LOGO DESIGN MUST REFLECT YOUR BUSINESS —The logo for your business needs to reflect your company in an honest and unique way. KEEP IT SIMPLE — The simpler the logo, the easier it is to recognize. MAKE A STATEMENT IN BLACK & WHITE OR COLOUR — Make certain that your logo works well - both in colour and in black and white. KEEP IT BALANCED — The artwork in the logo should be balanced. Blend together certain colours in a way that not one stands out too much to distract from the overall painting.
Rubrics in creating your logo Criteria Percentage Originality 50 Creativity 25 simplicity 25 Total 100