Operation strategy of BBM 5th semester.pptx

BBM 5th sem

1. Introduction to operation strategy Operation strategy is a plan that outlines how a company will use its resources and processes to achieve its business goals effectively and efficiently.

2. Operation Strategy as Competitive weapon Operation strategy can be leveraged as a competitive weapon by aligning it with the overall business strategy to create a sustainable advantage in the marketplace. Here are some key ways to do so: 1. Differentiation: Develop unique operational capabilities that set your company apart from competitors, such as superior quality, faster delivery, innovative processes, or exceptional customer service. 2. Cost Leadership: Implement cost-efficient operations to offer products or services at competitive prices, allowing you to capture market share and attract price-sensitive customers. 3. Speed and Flexibility: Build agile and responsive operations that can quickly adapt to changing market demands, enabling you to stay ahead of rivals and capitalize on emerging opportunities. 4. Innovation: Drive continuous improvement and innovation in operations to introduce new products, enhance processes, or deliver unique value propositions that competitors struggle to match. 5. Strategic Partnerships: Collaborate with suppliers, distributors, or technology partners to create a seamless and efficient value chain, increasing operational efficiency and enhancing your competitive position in the market.

3. Linkage Between corporate business and operational strategy Corporate strategy sets the overall direction and scope of the entire organization, focusing on how to achieve the company's objectives and vision. Business strategy is aligned with corporate strategy and pertains to how each business unit or division will compete in its specific market segment. Operational decisions related to production processes, supply chain management, quality control, cost efficiency, technology adoption, and capacity utilization.

4. Components of Operational strategy

5. Manufacturing Strategies Manufacturing strategies are plans and actions designed to optimize a company's manufacturing processes in order to improve efficiency, quality, productivity, and competitiveness .

6. Service Strategies Service strategy is a comprehensive plan that outlines how a company will deliver value and quality services to its customers in order to meet their needs and achieve business objectives. It involves the strategic planning and coordination of service offerings, processes, resources, and capabilities to ensure that the company's services align with customer expectations and support overall business goals.