SENSITIVITY TO SOCIO-CULTURAL DIMENSION OF COMMUNICATION LESSON PPT
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Language: en
Added: Oct 01, 2025
Slides: 52 pages
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Learning Competencies The learners… Demonstrate sensitivity to the socio-cultural dimension of communication situation with focus on – EN11/12OC-Ia-7 A. culture – EN11/12OC-Ia-7.1 B. gender – EN11/12OC-Ia-7.2 C. age – EN11/12OC-Ia-7.3 D. social status – EN11/12OC-Ia-7.4 E. religion – EN11/12OC-Ia-7.5 Day 1- 1hour –discussion and Short activities
The power of communication
Overcoming nervousness Confidence-building strategies Communication B arrier
Overcoming nervousness Confidence-building strategies Encoding and Decoding
Overcoming nervousness Confidence-building strategies Communication is inevitable
Engaging the audience Make eye contact with your audience to create a sense of intimacy and involvement Weave relatable stories into your presentation using narratives that make your message memorable and impactful Encourage questions and provide thoughtful responses to enhance audience participation Use live polls or surveys to gather audience opinions, promoting engagement and making sure the audience feel involved Polaris Tours the World
INDIA
AFRICA
SCOTLAND
KOREA
SPANISH
MUSLIM
JAPAN
THAILAND
CHINA : YIN&YANG
Overcoming nervousness Confidence-building strategies What is culture? How can a man be considered cultured ?
Sensitivity to Socio-cultural dimension of Communication Intercultural communication requires both the knowledge (understanding different cultures and customs) and the skills (performance) as cited by Padilla et. al., 2016.
Gender Communication Differences Men Women Gives advice quickly and directly Gives advice indirectly and reluctantly Report talk Rapport talk Avoids asking for information Frequently asks for information Less sensitive to nonverbal cues More sensitive to nonverbal cues
as cited by Padilla et. al., 2016 Eye Contact/Gaze 1. In Japan and Africa, prolonged eye contact is offensive and disrespectful. 2. People from Africa, Latin America and Caribbean avoid eye contact to show respect. 3. In Arabic cultures, prolonged eye contact shows interest and helps them understand the other person.
as cited by Padilla et. al., 2016) Facial Expression 1. Americans smile freely at strangers. 2. Russians consider smiling strange and even impolite. 3. Asians smile to express joy and friendliness as well as pain and embarrassment.
as cited by Padilla et. al., 2016) Gesture 1. In the Middle East, nodding the head down signifies agreement, and nodding it up indicates disagreement. 2. For Americans and Chinese, nodding or moving of the head up and down means “yes”. 3. The thumps-up signal vulgar in Iran and Latin America.
as cited by Padilla et. al., 2016) Touch 1. Asians do more touching than Americans. 2. In some cultures, patting a child’s head is affectionate or friendly. 3. In most Asian countries, patting the head is inappropriate because the head is a very sacred part of the body.
as cited by Padilla et. al., 2016) Time 1. In the United States, time is gold. 2. In Germany, arriving on time is a sign of respect and politeness, and being late is rude. 3. In Venezuela, being early or on time is rude. Example, a person is invited for a meal, coming on time means the person is eager and even greedy, thus, it is better to arrive ten to 15 minutes late than the requested time.
as cited by Padilla et. al., 2016) Physical Space 1. Europeans tend to stand more closely with each other when talking. 2. Arab males, with more direct, confrontational types of body orientations, tend to sit close to each other than American males.
as cited by Padilla et. al., 2016) Smell 1. Arabs consider natural body odor as normal. 2. Asians bathe frequently, however, Americans and Europeans criticize this practice.
Socio-cultural Dimension of Communication RA10627 – Anti-Bullying Act of 2013 SEC. 2. Acts of Bullying. c. Any slanderous statement or accusation that causes the victim undue emotional distress like directing foul language or profanity at the target, name-calling, tormenting and commenting negatively on victim’s looks, clothes and body.
RA9262 – Anti-Violence Against Women and Their Children Act of 2004 SEC. 5. Acts of Violence Against Women and Their Children. - The crime of violence against women and their children is committed through any of the following acts: (5) Engaging in any form of harassment or violence; (i) Causing mental or emotional anguish, public ridicule or humiliation to the woman or her child, including, but not limited to, repeated verbal and emotional abuse, and denial of financial support or custody of minor children or denial of access to the woman’s child/children.
Dos and Don’ts Don't lose your temper. It's easier to get Filipinos on your side if you approach situations in a calm and composed manner. Filipinos are more willing to help if you don't embarrass them in public if they mean to refuse, they will avoid actually using the word "No" in conversations, and instead will use other ways to get their message across.
Dos and Don’ts Do show respect to anyone regardless of their social class or age. Saying "sorry" and "excuse me" is appreciated. In Philippine culture, the elderly are given particular respect. Using the proper words (such as the polite " po " and " opo " when speaking to elders) is a sure way of endearing yourself to Filipinos.
Dos and Don’ts Some Filipinos may greet each other by making eye contact, then raising and lowering their eyebrows. When someone raises their eyebrows at you, it is often a way of indicating that you have been understood. Raising one’s voice is unacceptable in the Filipino business culture. It’s important to maintain a low, controlled tone of voice at all times.
Problems in Communication Language or code Not listening Too ahead of audience understanding Lack of empathy Beliefs and Prejudices Disorganized Communication
Problems in Communication Inarticulateness Physical Environment Difference in thinking or perceptions Insufficient information Information overload Overconfidence
Overcoming nervousness Confidence-building strategies Each group will then be tasked to describe every scenarios and identify the intercultural communication dimensions observed on the material viewed.
Overcoming nervousness Confidence-building strategies #Watch and C onclude
video
Overcoming nervousness Confidence-building strategies “Culture is necessary for a healthy society.” #Watch your Values
Overcoming nervousness Confidence-building strategies #SOLVING THE ISSUES
Instructions: 1. You will be given 5 situations/issues about socio-cultural communication in a piece of paper. 2. Cut out each situation and paste it in your activity notebook and make sure to leave a space for your written answer. 3. Read and analyze the given situation and write your solution after each pasted strip. 4. Do these in 10 minutes. 5. Be ready to present your outputs in class
Overcoming nervousness Confidence-building strategies #EVALUATING YOU
Group Activity: Talk Sensibly Each group is wished to prepare a discourse or a presentation that will demonstrate sensitivity to the socio-cultural dimension of communication considering the following aspects namely, Group1 -culture, (role playing) Group 2- gender (dance) Group 3- age, Group 4- social status, and Group 5- religion. Note: (situations may vary) Performance Task no. 3