Packaging , types of packaging

types of packaging and Benefits

1. PACKAGING BY VISHAL KUMAR 10/15/2017 1

2. PACKAGING Packaging  is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the  process  of design, evaluation, and production of packages. Packaging may also be defined as the collection of different components (e.g. bottle, cartons, closure, cap, ampoule, blister) 10/15/2017 2

3. TYPES OF PACKAGING Primary packaging Secondary packaging Tertiary packaging 10/15/2017 3

4. TYPES OF PACKAGING 10/15/2017 4 Primary packaging  is the term used to designate the layer of  packaging  in immediate contact with the product ; in other words, it is the first packaging layer in which the product is contained .

5. Secondary packaging is outside the primary packaging – perhaps used to group primary packages together. Example: Paper and boards, Cartons , Corrugated fibers ,Box manufacture) 10/15/2017 5

6. Tertiary packaging is used for bulk handling , warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers. 10/15/2017 6

7. USES OF PACKAGING : 10/15/2017 7 Physical protection: It protects from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature, etc . Information transmission:  Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceuticals, food, medical, and chemical products, some types of information are required by governments. Marketing:  The packaging and labels can be used by marketers to encourage potential buyers to purchase the product.  

8. Convenience:  Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, re-closing , use, dispensing, reuse, recycling, and ease of disposal. 10/15/2017 8 Barrier protection:  A barrier from oxygen, water vapor, dust, etc., is often required. Permeation is a critical factor in design. Some packages contain desiccants or oxygen absorbency to help extend shelf life. Keeping the contents clean, fresh, sterile and safe for the intended shelf life is a primary function.

9. Security:  Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistance to deter tampering and also can have tamper-evident features to help indicate tampering. Packages can be engineered to help reduce the risks of package pilferage. 10/15/2017 9

10. TYPES OF PACKAGING MATERIAL 10/15/2017 10 I) Glass II) Metals III) Rubbers IV) Plastics V) Fibrous material VI) Films , Foils and laminates

11. SYMBOLS USED ON PACKAGES AND LABELS 10/15/2017 11 Many types of symbols for package labeling are nationally and internationally standardized. For product certifications , trademarks, proof of purchase, etc. identification code . Fragile This way up Keep away from sunlight Keep away from water

12. IMPORTANCE OF PACKING (i)   Product Identification: Packaging serves as an identification of the product. A product is packed in special sized, coloured and shaped container for keeping its difference from the products of competitors. For example, the yellow and black coloured pack of KODAK ROLL tells itself of its producer. (ii)   Product Protection: The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage. For example, the products like biscuit, jam, chips, etc., need to be protected from environmental contact. That is why they are tightly packed. 10/15/2017 12

13. ( iv)Product Promotion: 10/15/2017 13 Packaging simplifies the work of sales promotion. Packing material in the house reminds the consumers constantly about the product. In this way, the packaging performs the role of a passive salesman. Consequently, it increases the sales. (iii)   Convenience: Packaging provides convenience in the carriage of the product from one place to another, in stocking and in consuming. For example, the new pet bottles of COKE makes the carriage and stocking easier. Similarly, the pack of FROOTI provides convenience in its consumption.

14. C onclusion 10/15/2017 14

15. References Book Marketing Management By Philip Kotler. www.google.com 10/15/2017 15

16. 10/15/2017 16