Paige Celenza - Visual Presentation.pptx

Visual Presentation / Evidence of Work for Curtin University VISA3005 Creative Arts Professional Practicum unit in Semester 1, 2024. Internship with Business Foundations. Presented by Paige Celenza / 20147369.

1. VISUAL PRESENTATION CURTIN UNIVERSITY VISA3005 Presented by Paige Celenza Identity Blogs Social Media Website

2. OVERVIEW Susan O’Byrne - Project Director Alice Schaberau - Marketing Officer SUPERVISORS DAYS/HOURS Tuesdays & Wednesdays 9:30am - 1:30pm AREAS OF WORK PROJECTS Marketing Brand Identity 1) Brand Identity 2) Content Creation BUSINESS FOUNDATIONS INTERNSHIP PROGRAM

3. BACKGROUND RESEARCH Business Advisor Self-Employment Assistance Digital Solutions Program Training (Australian Government, 2022) Workshops For over 30 years Business Foundations has provided small-medium businesses with the skills and knowledge to start and grow their own businesses. (Business Foundations, 2024)

4. In-person and online Recap of progress and events Q&A style Lunch Group discussion / hosting First Tuesday each month MEETINGS

5. REFLECTION UNIVERSITY INTERNSHIPS EXPERIENCE One previous placement Digital marketing agency Focus on social media Practical Gain workplace experience Insights to workplace Insights to future career Industry knowledge Enjoyable Hands-on Eye-opening Welcoming Friendly Supported Helpful feedback Business aspects

6. Blog Post Writing Social Media Graphics Instagram Ad Design Competitor Analysis Partner Comparison Website Management MY WORK

7. STRENGTHS Teamwork, independence, organisation , critical / strategic thinking, digital and social media understanding, content creation. KEY TAKEAWAYS / SKILLS LEARNED Blog writing, business industry, Charity and Not-For-Profit, importance of website managing. WEAKNESSES LIKES DISLIKES EXPERIENCE Confidence, blog writing. Content creation, blog writing, designing graphics for social media and ads. Website managing.

8. COMPETITOR ANALYSIS Categories Findings Your Business Competitors

9. PARTNER COMPARISON Competitors Partners of your competitors Role of partners / reason for partnership

10. BLOG POSTS 7 blogs created 1 gets posted a week so some are not posted yet 400-500 words each Linked to workshops Digital Solutions Program When tasked 1-2 blogs could be completed a day, depending on topic

11. SOCIAL MEDIA GRAPHICS Instagram and Facebook Workshops Digital Solutions Program Canva

12. INSTAGRAM ADS Image based platform Easy to read Cohesive with social media graphics - brand presence Call to action Canva

13. WEBSITE MANAGEMENT Errors Typos Empty / non-existing pages Incorrect / old information 3 websites Many pages Green underlines indicate where information does not match

14. Thank You CURTIN UNIVERSITY VISA3005 Presented by Paige Celenza Identity Blogs Social Media Website

15. LINKS TO MY PUBLIC WORK Instagram: Digital Action Plan Blogs: Wage Theft Is Being Criminalised: How Payroll Software Can Ensure Your Compliance Deepening Client Connection To Your Business With Authentic Video Creation Understanding The Power of Meta Ads Manager To Promote Your Business Is Selling on Amazon Right for Your Business?

16. Published Blog Posts SCREENSHOTS OF MY WORK Unpublished Blog Posts HARNESSING THE POWER OF LINKEDIN FOR BUSINESS GROWTH HOW GENERATIVE AI CAN HELP TRANSFORM YOUR BUSINESS THE IMPORTANCE OF CRAFTING A SOCIAL MEDIA PRESENCE FOR YOUR BUSINESS

17. SCREENSHOTS OF MY WORK Social Media Graphics Instagram Ads

18. SCREENSHOTS OF MY WORK Competitor Analysis

19. SCREENSHOTS OF MY WORK Competitor Analysis

20. SCREENSHOTS OF MY WORK Partner Comparison

21. SCREENSHOTS OF MY WORK Partner Comparison

22. SCREENSHOTS OF MY WORK Website Management

23. SCREENSHOTS OF MY WORK Website Management

24. SCREENSHOTS OF MY WORK Website Management

25. REFERENCES Australian Government. (2022). Business Foundations. Australian Government Business. https://business.gov.au/expertise-and-advice/business-foundations Business Foundations. (2024). Business Foundations Home. Business Foundations. https://businessfoundations.com.au/ Meta. (2024). Explore what’s possible with Instagram ads. Meta. https://business.instagram.com/advertising?locale=en_GB Designed on Canva