Paper Boat

2. Paper Boats
Day by day I float my paper boats
One by one, down the running stream.
In bid black letters I write my name on them
And the name of the village where I live.
I hope that someone in some strange land
Will find them and know who I am.
I load my little boats
With shiuliflower from our garden
And hope that these blooms of the dawn
Will be carried safely to land in the night.
I launch my paper boats and look up into the sky
And see the little clouds setting thee white bulging sails.
I know not what playmate of mine in the sky
Sends them down the air to race with my boats!
When night comes I bury my face in my arms
And dream that my paper boats float on and on
Under the midnight stars.
The fairies of sleep are sailing in them,
And the lading ins their baskets full of dreams.
by RabindranathTagore

3. Brand Name
Your first craft lesson. Your first rain when you were allowed to go out.
Your first sense of accomplishment.
Your first sense of loss as it drowned. Your first life lesson about staying
afloat in harsh circumstances. Your first science lesson about buoyancy.
A paper boat implies a lot of firsts.
But it also signifies a different world. With different priorities.
Maybe it implies a Tagore poem of the same name.
Or maybe it tells us that no matter who you are, where you lived or what
you’ve done in your life, you remember how to make a paper boat right?
So the real question is:
“Why not paper boat?”

4. Our Inspiration
Anydrinkcanbemadetotastegood.Orfeelnutritious.Buthowmanydrinkstellastory?Becausewhen
companiesgettogetheranddoleoutadrinktotheparchedpopulace,it’spracticality.Butwhenhistory
andgeographyconspiretomakeadrinkfavouredthroughtheages,that’sdestiny.
Aculminationofefforts.Modifiedthroughtrialanderror.Perfectedwitheverypassingage.Fromaking’s
royalcooktoasoldier’sflasktoapeaceofferingmadebywarringclanstoamotherconjuringsomething
specialforherson’sreturntoagrandcelebrationofharvest.Everyonehadsomethingtocontribute.And
it’stheiradditions(andsubtractions)thatultimatelymadetheirwayintofoodcartsinvillagefairs.
Andwhilewe’veallexperiencedthejoyoftastingthesedrinksatthesecartsatonepointortheother,
we’vealsoexperiencedtheoftenawfulgastronomicalaftermathoftheselittlejoys.
Ourinspirationliesinemulatingthesetastesandexperiencesstandingtallonabenchmarkofhygiene
andsafety.Gettingthegoodmomentsouttoyouwhileavoidingtheunpleasantbits.
So go on ahead, make new memories. We’ll watch your back.

5. Whatisinnocence?
Isityoursenseofwonder?Orisitjustplainnaiveté?
Maybeit’sjustconfusion.Aslongasyouhavetheabilitytobeconfusedorevenslightlyrattled,itshouldqualifyasinnocence,right?Becauseasachild,even
thesmallesteventshookyouup.Changedthecourseofyourday.Eventhesmallestwispofcuriosityoremotionavalanchedintosomethinggrandandall-
encompassing.
Maybeinnocenceisthatveryflip-flopofyourcorebeliefs.
"Ifoundpuppiesbehindthebuildingandgavethembread.SomeoneSTOLEmyredbutton.IlovemytonsilsNOOOOO!Icecream,yousay?Fountainpens
areamazing!ButIdon’twanttowearamonkeycap!4inonecartridge!G.I.JOEsaren’tdollsokay!Adrawerissomeonewhodraws,right?Igotinkonmy
shirtpocket.Idon’teatscabswhotoldyou?Yougotpaobhajifortiffin?!Ineverreturnedthatlibrarybook.HEPUTHISFINGERINHISNOSE!!!”
Butnowweknowbetter,right?
Imean,wehaveclearlydemarcatedlinesforrightsandwrongs.We’readults.Weunderstandthingsbetter.
Butdoweneedto?
Lookaroundyou.Lookpastthestatistics.Lookpastthe9o’clocknews.Thingsaren’tworse.Theyaren’tevenbad.Thelifeyouliverightnowwasinall
probabilityadreamyouhadasatenyearold.Yourphonehasbetterlookinggamesthanthehazycartoonsthatmesmerizedyouafterschool?Remember
whenyousawthatred-greencaterpillarandnoonebelievedyou?Wellguesswhat,everythinghasacameranow.You’reliterallyeverythingyouever
wantedtobe.Youwantedtobeafullgrownadultwhocanmakehisorherowndecisions.Youwantedtobetaller,smarter,betterdressed.Andyouare.
Mostly.
Sowhyaren’tyoumoreexcited?
Childhoodisn’toverwhenyouexperienceallthethingsyoueverthoughtyou’dexperience.Itisoverwhenyoustopwantingtoexperiencenewthings.
Look around you.
Life is still beautiful.
You just need to think like you have a thousand times before.

6. Once Upon a Time
Historyisbasicallyacollectivememoryofapeople.Andwerealizethathistoryisasumofparts.Andsomeofthoseparts,are
delicious.Itallbeganwhenfoursguyswhoarehistorybuffs(andbeveragebuffs!)satdowntohavelunchonahotIndian
summer.Theywouldalwayssharetheirlunchandoneofthemwouldalwaysbringaflaskofdelicioushomemadeaampanna
withhim.
Amongthefourofthesehistory(andbeverage!)enthusiasts,onecomesfromafarawayland-Alandofbaldeagles,ofbowls
thataresuperandofcarsthatareNas.Heisquicklytakentotheideaofcommercializingthisrawmangoale.
"Iwanttocommercializethisrawmangoale",saysthemanfromthefaraway,hithertounknownland."Aye!"theremaining
trioheartilyagree."Woof!"goesthecompanydogwhothenarratorofthistaleforgottomentionuntilnow.Andthusbegan
thejourneyofPaperBoat.Ajourneyofgoingbackintimeandbringingtofore,liquidtraditions.Drinks,thatthemany
civilizationsofthissubcontinentinspired.Drinks,thatarepracticalanddelicious.Drinks,thatareaproductofgenerationsof
trialanderror.Drinks,thataresadlybeinglosttotheexcessesofurbanlife.
WehopedthatPaperBoat,muchliketheTagorepoem,wouldsendthesedrinks,theseculinarymessagestothosewhohave
nevertastedsuchconcoctions.Andofcoursetothose,wholongforthedaysgoneby.OfhomemadeAamras,Jaljeera,Kokum,
Aampanna,KalaKhattaandmanyothersecretrecipes.
MoraloftheStory:Ifyoucouldmakepeopletastememories,youshould.

7. aamras
Duringsummer,thereisbarelyahomeinwesternIndia,beitGujaratorRajasthan,
thatdoesn’tpartakeinthefestivitythatisAamras.Sometimes,theyhaveitwithmilk,
sometimesrotisandiftimeandpatienceallow,theyevenmakesweetsoutofit.But
thebestwaytogoaboutAamrasistohaveitdirectlyasis.Thewaytheancients
intended.Withoutpreservativesorartificialflavour.Withoutfrillsorhassles.An
honesttreatforanhonestday’swork.Asilkesquealecascadingdownyourthroat-
Soothing,serenadingandmoreimportantly,lingering.Toremindyouthatthemango
isindeedthetruekingofthefruitrealm.Andthatwecannothelpbutsubmittoits
tastytyranny.Allhailthemango!Longlivethemango!Godsavethemango!
functionalbenefitsofaamras
Believeornot,Aamrasdoeshaveotherfunctionalbenefitsotherthantastinglike
mythical,goldennectarfromtheheavens.Foronething,ithelpspreventheart
disease–TheBeta-Carotene,Selenium,PotassiumandVitamin-Einthemangoes
prettymuchensurethat.Beingrichinironandcopper,italsohelpsproduceblood
corpuscles.Inadditiontoallthis,itbuildsyourimmunesystem,aidsindigestion,
controlsbloodpressure,preventsanemia,relaxesmuscletissuesandoccasionally,
remindsyouofsummervacations.

8. jaljeera
AhotsummerdayismagnifiedtenfoldinIndia.Thesun,onceatrustedally,isnowa
vengefulgodcharringitsantlikepopulace.Don’tworryhe’llcalmdowninawhile.
Buttillhedoes,whatrespitedoesamortalhaveagainstthemightofdistantnuclear
fusionofamain-sequencestarthatconstantlyturnshydrogenintohelium*?The
answerdescendsfromtheheavensintheformofJaljeera-Theperfectinfusionof
cumin,lemonjuice,blackpepperandrocksaltthatfunctionsbothasanelectrolyte
ANDanappetizer.Perfectforthosesummerdays,thoseheavymeals,thoseelaborate
familyfunctions...Actually,youdon’tneedareasontodrinkJaljeera,youjustneedto
be.
functionalbenefitsofjaljeera
Withitselectrolyticandreplenishingproperties,Jaljeeraisaheatstroke'sworst
nightmare.Cumin(Jeera),oneofitskeyingredients,isaregularfixtureinAyurveda.
Cuminaloneisanaturalanti-oxidantandcleansesyourvocalchords.Theblack
pepperandrocksalthelpyoucooldownanddigestfoodbetter.Thegingerinitclears
congestionandcombatsnausea.Italsoactsasamusclerelaxantasarandom
philanthropicbonus.Andasallthishappens,thelemonjuiceinthedrinkwithits
innateVitaminCfightsexhaustion,detoxesandevenhelpsinweightloss.Allwithout
breakingasweat!

9. kokum
Aberrybelongingtothemangosteenfamilyandlargelyindigenoustothewestern
ghats,Kokumisaspecificaffair.SeeminglymadeexclusivelyfortheSouthAsian
palate(itgrowsnowhereelseintheworld!),Kokum,withitsuniquezest,iscertainly
atastetoreckonwith.Andeventuallyacceptdefeatto.(Yeah,it'sthatgood)andthe
sherbetmadefromKokumberries,ahintofcardamom,cuminandsugarcaneextract
hasbeendescribedasthereasonwhyRatnafellanddecidedtonameanentire
districtaftertheincident.ButRatnagiri'sdubiousnomenclatureaside,Kokumisa
relaxant,ananti-oxidantandanappetizer.SowhenyoutreatyourselftoKokum,
Kokumtreatsyouback.
functionalbenefitsofkokum
Beingaveryspecificberry,availableinveryspecificlocations,Kokumhasveryspecific
properties.OurKokum,sourcedspecificallyfromSindhudurginMaharashtra,helpsin
loweringcholesterol,cleansesthedigestivetract,isanamazingappetizerand
possibly,agoodfriendandconfidantintheyearstocome.XanthoneandGarcinol,
whichsoundlikefictitiousvillainsfrompulpliterature,areveryrealheroesfoundin
theliteratureofourpulp.Together,theyhavepotentanti-oxidant,anti-glaucoma,
anti-ulcer,anti-fever,anti-vertigo(Kokumdoesindeeduptheantewithits‘antis’),
anti-allergic,anti-bacterialandanti-inflammatoryproperties(Phew!).

10. jamunkalakhatta
JamunKalaKhattaisnotquitetheKalaKhatta(ofchemicalGolastainfame)you
grewupwith...Aparadoxofsorts,thisKalaKhatta,darkpurpleandnotblack,dates
allthewaybacktotheyear100AD.Madeatthepeakofcivilization,thisdrinkwas
calledRaga.Andthosewhohadit,describeditasmusicforthetastebuds.(They
alsodescribedactualmusicasfragrancefortheear.).Therapeuticasitistasty,they
sayKalaKhattacanbeusedtocureahostofailments.(Hangovers?Certainly!)But
don'ttakeourwordforit.Tryitout.Takealittleswig.Fancyagulp.Inferachug.
Whoknows?Youmightevendescribeitasagreatnovelforthenostrils.
functionalbenefitsofjamunkalakhatta
JamunKalaKhattaweavesinseveralnutritionalquadrantsquiteseamlessly.Agreat
sourceofessentialmineralslikecalcium,potassium,magnesium,phosphorusand
sodium,Jamunistheheavyhitterherewithanti-diabetic,pro-digestiveandskin-
clearingproperties.AsourceofironandVitaminC,Jamunhelpscureanaemiaand
killfatigue.Also,Jamunjuiceissaidtoimproveeyesightandremovehoarsenessof
voice.If,byanoffchance,youenjoyseeingandtalking,thenJamunKalaKhattais
THEdrinkforyou.OhandJamunisalsorichinnaturallyoccurringfolicacidswhich
arekeycomponentsofDNA.Youknow,thebuildingblocksoflife.Nobigdeal.Nope.
Notatall.Thisisjustlikeanyanotherdrink.

11. aampanna
Thepre-vacationbetweenyouractualsummervacationandthelastdayofthefinal
exams.Thebuffertimeittookforyourteacherstogradeyou,tograduateyouinto
anotherclass.ThatwasthewindowofTheKairi.Therewassomethingpoeticabout
raw,unfledgedmangoesenticingourfullyformedtastebuds.Likeitwasanother
fruitaltogether.Mixedwithspices,mintandservedcold,almostinverselytothe
soaringtemperaturesoutside.Yougusheditdowninasinglegulp.Butthemoment
lingeredforever.
functionalbenefitsofaampanna
TheAampannacares.Itcaresifyou’veeatenwell.Itcaresifyou’venot.Andifyou
haven’t,thenittakescareofyou.Withitsnumerousdigestiveproperties,it’sa
valiantfighterofterriblegastrointestinaldisorderslikediarrhoea,dyspepsiaand
dysentery.Notonlythat,duetoitsincredibleVitaminCcontent(moresothan
ripenedmangoes),it’sapowerfulantioxidantanddreadedfoeofscurvy(pirates,
listenup).Andmotherstobe,ifmorningsicknesstroublesye,looknofurtherandby
thatwemeanlookatAampanna.

12. golgappeka pani
Nothingmakesyoustopinyourtracksinaharriedeveninglikethesightofa
Golgappewala(OrPanipuriwala.OrPhuchkawala.OrPatashewala.Thelistgoeson.)
TheverythoughtofaGolgappacanmakeyousalivatelikeyoudidthefirsttimeto
hadone.Youcouldn’tbelieveyourself.Youcouldn’tbelievethattheycouldmake
foodtastelikethis.Buttheydid.AndwebringyouthesameGolgappekaPani.Well,
minustheaftermathofthegastrointestinalhorrorsthatyoumightormightnothave
faced.
functionalbenefitsofgolgappekapani
Otherthanthefunctionalbenefitsofsalivating(oftherearemanywe’resure),
GolgappekaPanihastamarind,lemonjuiceandahintofredchillies.Thetamarind
makesitaawesomeimmunitybooster(whatwithitsanti-oxidantpropertiesandall),
whilethelemonjuicemakesitapotentdigestiveaid.Thechillibitsmakeita
powerhouseofnutrientslikeVitaminAandE,copper,ironandpotassium.Whoknew
somethingthistastycouldbethisgoodforyou?

13. chilled rasam
Rasam,apreparationasdeliciousasitsphonetics.Anessentialsuffixtoeverysouth
Indianmeal,Rasamisquitesimplyput,mesmerizing.That'swhywecameupwith
ChilledRasam.Andweknow,Rasamismeanttobehadhot.That'swhatwethought
aswell.Thenwetrieditchilled.Thisopenedupawholenewworldforus.Thisspicy
tomatodrinkisalotmorethanitletson.Addtheword,'cocktail'tothemixandyou
haveyourveryownSubcontinental-Condimental-Bloody-Mary(workingtitle).
Bottom'sup!
functionalbenefitsofchilledrasam
Otherthanbeingthetastiestdigestivetoeverexist,Rasamwithit'stomatoand
tamarindcontentishighonorganicacidslikecitricacidandtartaricacid.Bothare
knownfortheirincredibleanti-oxidantpropertiesandforhavingthesamefirstname.
Tomatoesarealsothegreatestsourceoflycophenes,whichgivesitdigestive
properties.Lycophenesalsoimprovebloodfunctionslikeregulateplateletactivity.We
thinkit'sbecausetheyarebothredcolouredandtheystickupforoneanother.

14. sattudrink
AnindispensablestapleoferstwhileprovincialBihar,ourSattudrinkismadefroma
recipedatingbackhundredsofyears.Finelygroundchickpeas,sandroastedto
perfectioncoupledwithlemonjuice,puréedonionsandsomelightspicestogiveit
therightamountofzest.AzestdeservingofPatliputra'sfinestdrink.Amealonit's
own,Sattuleavesyouwithasenseoffullness,butnotinaweirdhotairballoonway.
Inahealthy,model-posing-for-a-sculptureway.Really.Tryit.
functionalbenefitsofsattudrink
Chickpeasareapotentsourceofproteins.Somuchso,theyshouldbecalled'poteins'.
Butlet'snot.Howevertheyarechockfullofdietaryfibres.Speakingofdietary,Sattu
isaultimatedieter'sdrink.Notonlydoesitaidinhungercontrol,italsohelpsin
reducingbad(LDL)cholesterolinyourbody.Withoutadoubt,thisisdefinitive
indigenousanswertotheproteinshake.

15. ginger lemon tea
Darjeelingteaisnotyouraveragetea.It'scalledthe'ChampagneofTeas'forareason.
It'sfruitydemeanour,lightinitsessence,isoneofthemostdistinctandsoughtafter
flavoursontheplanet.Fancywordsaside,DarjeelingTea*is*special.Otherthan
beingthefirstIndianproducttoreceivetheGI(GeographicalIndication)tag,meaning
onlyitispermittedtobegrowninDarjeeling.Soyoucanbetyouruh,essencethata
lotofcaregoesintopluckingandsortingit.Thenpackingandblendingit.Then
brewingandservingit.Oh,anddidwementionthatit'sbrewedwithgingerand
lemon?Wellit'sinthenamesonosurprisethere.Theaftertastealoneiswortha
wholeconversationonitsown.Wait.Thisactuallywould'vebeenasurprise.
functionalbenefitsofgingerlemontea
Darjeelingblacktea(ambercoloured)isaknownanti-oxidant,ithelpsreducing
inflammationandotheroxidationrelatedinternalhullabaloo(OORIH).Italso
preventshalitosisandgeneralbadbreathproblems.Itisnotasubstituteforbrushing
ordentiststhough.Oh,andthegingerinitisamassiveimmunitybooster.Didyou
knowthatgingercontainsessentialamountsofchromium,magnesiumandzincthat
helpinregulatingbloodflowandcombatmotionsickness.Despiteallthis,ginger
deniesbeinginathrashmetalband.

16. tulsitea
Aleafasmedicinalasitissacred,TulsiismainstayinNorthIndiancourtyardsandfilm
setsthatintendtoshowNorthIndiancourtyards.HotTulsipreparationsareoftenhad
fortheirhealthmanyhealthbenefits.OurTulsiTeaisconfluenceoftheNorthandthe
East.ThegloryofDarjeelingteacoupledwiththesubtlemusingsofTulsi.They
complementeachotherverywell.Sometimes,DarjeelingTeaisall"HeyTulsi,youare
aflavour"andTulsi'sall"Heyyouareanicetea."Allgreatrelationshipsarebasedon
compliments.
functionalbenefitsoftulsitea
Allthebenefitsofteaaside,Tulsiitselfisapowerhouseofimmunity.Oftenusedto
quellfeversandcolds,Tulsiishosttobenefitsthatrangefromeasingrespiratory
problemstokidneystones(yup).Tulsihasanti-bacterialandanti-fungalproperties.It
issupposedtoaidincapillaryfunctionandcontrolbloodpressure.Andduetoit's
eugenolcontent,ishelpfulinremovaloffreeradicalandpreventheartailments.Itis
alsoananti-inflammatory.Andarelaxant.Andfrankly,abitofashowoff.

17. featured ingredients

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21. Behind every successful drink, is a memory..
PaperBoatmaybenewonpaperbutit’srun
byindustryveterans.Ourdirectorsdads
comefromvariedbackgrounds.The
foundingfathersbeingNeerajKakkar,James
Nutall,SuhasMisraandNeerajBiyani(we
areslightlyNeerajinclined).NeerajKhasa
backgroundasastalwartinthesoftdrink
industry.Jamesistheforcebehindour
packagingprowess.BothNeerajandJames
wenttotheWhartonSchoolofBusiness,
Pennsylvania-Wheretheybondedover
drinksandNeerajconvincedJamestoshift
basetoIndia.Itmust’vebeenahellofa
drink.
SuhashasadegreeinmarketingfromIIM
Calcuttawhichheputtogoodusewith
stintsinthesoftdrinkandcellphone
industryleadingtoamarketingstrategies
startupandultimatelyhere.NeerajB,an
SRCCandMDIalum,alsobringshis
beveragebackgroundintoplayasour
operationsquadrant.Together,theyarethe
MountRushmoreofHector.TheA-Team.
TheFantasticFour.

22. Contact Us