Parle g............................SWOT analysis

The whole mechanism and the methodology, process, quality measures, marketing tactics, swot analysis and every aspect regarding the company is discussed in detail.

1. -KHOPOLI PLANT

2. PARLE- as a company Type private limited Industry food Founded 1929 Founder Chauhan Family Headquarters Vile Parle(East),Mumbai, Maharashtra, India Mother units 9 Total units 120 Market share 40%in biscuits 15% in confectionaries

3. Brands Biscuits Parle-G, Krack Jack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk Shakti, Parle Hide & Seek, Top, Parle Gold Star, Happy Happy, 20-20, simply good, namkeen Sweet Confectionery Melody, Mango Bite, Poppins, 2 in 1 Eclairs , Mazelo, Kismi Toffee Bar, London Derry, Kaccha Mango Bite Snacks Monaco Smart Chips, Parle's Wafers, Fulltos, Parle Namkeen.

4. Parle-G…. as a Brand As a brand it is associated with certain good values as honesty, loving, sharing and caring. It symbolizes energy and nutrition. It has become an icon. It has become a part of life of various Indians. Parle-G symbolizes quality, health and grest taste be it in big city or small village.

5. Consumer psyche and Parle-G It is consumed by people of all ages, living in cities and in villages from the rich to the poor. For some it is a wholesome meal For some it is a breakfast. For some it’s a best compliment for chai For some it’s a way of getting mentally charged from their boring lifestyle .

6. Import and Export Parle confectionaries and biscuits are gaining fast acceptance in international markets of countries such as Abu Dhabi, Africa, Dubai, South America, Sri Lanka and also in more sophisticated markets like USA and Australia.

7. Quality commitments Regular audits. PQS (Parle Quality System) implementation. COSTCO Every batch of biscuits and other products is thoroughly checked by staff with most modern equipment's. Production is done under hygienic conditions

8. Khopoli Plant Its an 8 year old plant in a total of 12.5 acres land. 2 printing lines. 1 carton box line. 2 wrapper lines. 1 jar blowing line. 6 days production. Weekly maintenance.

9. Khopoli Plant- 1- Manufacturing Lines Line 1- Parle G and hide and seek Line 2 - Cheezling Line 3- Milano Line 4- Central fill line (dark fantasy)

10. 2-Production Statistics Kacchaa mango bite 20-30 ton/day Mazello candy 3500tonn/month Cartoon box 10lakh/month Wrapper 400 ton/month Jar blowing 5000jars/day In 1 minute the plant undertakes 1250 packets of biscuits per minute packing and 12500 packets of candies per minute.

11. 3-Products Parle-G Hide and Seek Mazelo Kachha Bite Mango Bite M ilano

12. 4 -Manforce In all 775 workers (1) 400 on role employees (2) 375 contractual Total 3 shifts in operation Recruitment - SSC passed -ITI known -below 35 years of age -Man force recruited Maharashtra, Goa, Karnataka, UP,MP, Bihar, Haryana, Chhattisgarh, Delhi Andhra Pradesh, Telangana.

13. 5 -Quality controlling steps Follow food norms PQS system Undergo through food safety and social compliance audits.

14. 6 -Activities undertaken 5 S Library Parle Parivar Magazine Appreciation Tree Uniform Parle Prayer Notice Board Parle Gaan Open House ODP-Officer Development Programme Tea with Team mates Kaezine Star of the month

15. 7 -CSR Activities Home visits(family of employees for absenteeism) Feedback of family members Parents respect 5S implementation at home as well School/college/technical unit visits.

16. 8-Training & Development Internal and external training Naturopathy and Vipasana training Art of living Personality Development AIDS awareness ME to WE Safety meetings Celebrating safety week Mock drills(twice a month)

17. 9-Sports activities Picnics Parley Darshan Cultural programme Teachers Day All festival celebration Womens day-discussion

18. 10-Welfare activities Medical check-up (twice a year) Transport facility Ambulance room Canteen facility Accommodation facility Birthday celebrations . Rest room Energy nutrition drink

19. 11-Operations Toffees Toffee cooker Flavors are added Cooling Pulling machine Shaping Packing Dispatching Milk tank

20. Biscuits Pre-mixing Forming Backing Cooling Stacking Packing Dispatching Mixing

21. Snacks Clearing outer potato cover Cutting of potatoes Drying Frying Filling Packing Dispatching

22. SWOT Analysis Opportunity Rising demand for innovative packing Improving supply systems for established brands. Huge scope for some parle products in medical shops . Strength Low price Variety of products under the brand Largest Distribution system Experienced Sales and Marketing Team Deep and Effective coverage Different sizes of packets are available . Weakness (1)Damage to product while delivering to retailor. (2)Lack of Retailor and Distributor schemes (3)Improper and Irregular supply (4)Poor Packing of family size packets . Threat (1)Increase in sale of cheap products in the market. (2) Higher advertisement of competitor brands. (3) Increase in substitutes

23. Thank You Presented by: Nikita B hatkar iFEEL