Parle (Product)

This ppt includes product mix for parle, plc for parle-g and parle as a company.
Also includes line filling, line pruning, line stretching, line modernization undertaken by Parle
This ppt will also help you in understanding levels of product

1. Product By LT 10

2. ABOUT PARLE Parle Products is one of the world leaders in biscuits and confectionery.  Started off as a small company in 1929 to sell sweets and toffees. Original company split up into Parle Products, Parle Agro & Parle Bisleri . Market Leader in Glucose Biscuits (Parle G) 40% share in biscuit market , 15% in confectionaries Parle has largest manufacturing units in India Ranked 7th in the as one of the most trusted brands.

3. LEVELS OF PRODUCT

4. Consumer-Goods Classification Convenience Products Buy frequently and immediately Low priced Many purchase locations Mass promotion by the producer Includes Staple goods: biscuits, cookies, rusks https://youtu.be/m7i00Pc4vB8 Impulse goods: wafers, candies, chocolates Shopping Products Less frequent purchase Higher price Fewer purchase locations Advertising & personal selling by both producer & resellers Includes Major appliances Furniture, clothing Specialty Products Strong brand preference High price Few purchase location Targeted promotion by both producer & resellers Includes Luxury goods Rolex watches, fine crystal Unsought Products Little product awareness Price varies Purchase location varies Aggressive advertising & personal selling by producer & resellers Includes Life insurance Encyclopedias, reference books

5. Convenience Products

6. PRODUCT WIDTH BISCUITS & RUSKS CONFECTIONARY SNACKS CHOCOLATES

7. BISCUITS & RUSKS CONFECTIONERY SNACKS CHOCOLATES PARLE G POPPINS FULL TOSS FRIBERG HIDE & SEEK GOL GAPPA PARLE NAMKEEN KISMI BAR MAGIX MAZELO PARLE’S 20-20 LONDONDERRY CHEESELINGS KRACK JACK MELODY MEXITOS MILANO 2 IN 1 ECLAIRS NIMKIN KACHA MANGO BITE MONACO PARLE MINT DIGESTIVE SLIMZ MANGO BITE MILK SHAKTI KISMI PARLE RUSKS PRODUCT LENGTH

8. PRODUCT DEPTH BISCUITS HIDE AND SEEK Hide & Seek Bourbon, Hide & Seek Fab!,Hide & Seek Choco Rolls, Hide & Seek Premium American Style MAGIX Chocolate, orange, mango, strawberry, elaichi MONACO Monaco Cracker Sandwiches:,Cheese ,Peanut ,Butter, Chocolate Monacobites:Cheeslings ,Jeffs, Sixer MILANO Milano Minis,Chocolate Chip cookies,Centre Filled - Dark Choco Filling and Mixed Berries CONFECTIONERY KISMI Rosemilk, rajbhog FRIBERG Lait suisse, lait caramel, noir suisse MAZELO Apple, guava , watermelon, lichi, mango MANGO BITE Kacha mango bite, spicy mango bite, juicy mango bite

9. SNACKS FULL TOSS Masala Munch Tomato flavour NAMKEEN Namkeen Moong Dal, Namkeen Hot n Spicy, Namkeen Khatta Meetha, Namkeen Aloo Bhujia ,Namkeen Bhujia Sev, Namkeen Tasty Peanuts, Namkeen Salted Peanuts ,Namkeen Sev Murmura , Namkeen Ratlami Sev PARLE’S Masala Masti, Classic Salted, Cream n' Onion, Tangy Tomato, Piri Piri, Aloo Chaat

10. Level of consistency The consistency of parle is that the whole product mix consist of food products have high level of consistency.

11. LINE STRETCHING BISCUITS UPWARDS : Hide & Seek, Milano Center Filled. DOWNWARDS : Parle-G, Monaco, Magix Kreams . CONFECTIONARY UPWARDS :Parle PepperMints , Parle Popins Downwards : Kismibar , Kacha Mango Byte , Londonderry . SNACKS UPWARDS : Fulltoss , Mexitos . DOWNWARDS :Chatkeen Namkeens , Parle wafers

12. LINE FILLING Biscuits Parle Monaco Parle Magix Parle Hide and Seek Milano

13. Line Filling Confectionery Mango Bite Kismi Melody Mazelo

14. Line Filling Snacks Namkeen Wafers Mexitos Cheeselings

15. Line Filling

16. LINE MODERNIZATION

17. LINE PRUNING Gold Spot Citra Bisleri Club

18. Line featuring A strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line ) or image (at the upper end). This usually takes place for case when a company launches a new product

19. Segment expansion Parle Platina -The new division of Parle

20. Brand Development Strategy Association with positive life values Symbol of Quality, Health and Great Taste Market penetration strategy Value Pricing Method Extensive Distribution network Use of celebrities in their ads

21. Product life cycle Biscuits Maturity DECLINE INTRODUCTION SALES GROWTH TIME PROFITS Development

22. Introduction & growth of brand Established in 1939 Started ad campaign after independence with `gluco biscuits’ as an alternative to British biscuits Quality , great taste and nutritious 1 st brand Monaco and glucose biscuits Still most popular and favourite biscuit brand in the country 80% share of glucose biscuits

23. Brand Life cycle Growth and maturity of Parle as a brand Introduction Maturity 1939-1999 2000-2017 5 Stages: Development Introduction : slow sales growth Growth : Increasing profits Maturity: Slowdown in sales Decline: sales falls off & profit drop TIME SALES Parle-G Growth PROFITS https://youtu.be/9mhzsd6OWhw Decline

24. Strategies Introduction Growth Maturity Decline Product Better and unique Quality biscuits , Nutritious , spread joy with sweets New taste , different flavoured biscuits, long lasting freshness , cream category - Price Low price , affordable Low price to medium price - Distribution Available in various quantity packaging In the extreme remote areas , local grocers 33000000 distribution outlets - Advertising Newspaper, Radio , Word of mouth Iconic characters like tom and jerry - Sales promotion Free samples , Buy 1 get 1 Stickers and tattoos Plastic toys -

25. Thank you LT 10