Patanjali Ayurved ltd.pptx

Patanjali ppt

1. Patanjali Ayurved ltd

2. Introduction It was founded by  Ramdev  and Balkrishna in 2006. Patanjali Ayurved   is an Indian  multinational consumer packaged goods company based in Haridwar,  India. Patanjali was one of the fastest-growing  FMCG [ Fast-moving consumer goods ]  companies in India. Acharya Balkrishna is the Managing Director and major stake holder of Patanjali Ayurved Ltd.

3. Vision and mission Vision: To be a top Ayurveda company among all MNC’s To work for the welfare of humanity To reinvent our traditional knowledge of yoga and Ayurveda To crack worlds attraction to our India

4. Mission: To crack the maximum market share To introduce India’s Ayurveda to the modern world To produce good quality of product at cheaper rate To reach the great poition

5. Why to choose patanjali product Natural in nature Wide range of products Cheaper price No negative effects Good quality products Make in India Good packaging

6. Marketing mix In order to know exactly the reason for success of Baba Ramdev, it is imperative to throw some light on the marketing mix rudiments. To be a successful marketer it is important that all the marketing mix elements have to be fine tuned to support and strengthen brand personality Marketing Mix products are as follows: 1. Product 2. Price 3. Promotion 4. Place

7. products Foods – Including jams, biscuits, noodles, oats, pulses and many other lines of food products. Beverages Healthcare & Medicines Personal care products Cleaning agents

8. SWOT ANALYSIS STRENGTH Rapid growth Massive revenue Strong brand ambassador Low cost Excellent market strategy WEAKNESS Strong competitor Very less advertisement low export Quality setback

9. OPPORTUNITIES International markets Growing organic sector Tie up with major retail chain Higher standard of living Attract rural market THREATS