Patanjali Product Mix

Here is a deep explanation of Patanjali's product mix. Also, giving a brief regarding what the product mix is.
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1. PATANJALI PRODUCT MIX

2. PRODUCT MIX Product Mix refers to the complete set of products and/or services offered by a firm. It is also known as Product Portfolio. A product mix consists of Product Lines, Product Mix Width, Product Mix Length, Product Mix Depth and Consistency. PRODUCT LINE 1 PRODUCT LINE 2 PRODUCT LINE 3 PRODUCT MIX WIDTH PRODUCT MIX LENGTH PRODUCT MIX DEPTH PRODUCT LINE LENGTH PRODUCT LINE LENGTH PRODUCT LINE LENGTH CONSISTENCY

3. PRODUCT MIX WIDTH The width of a company's product mix pertains to the number of product lines the company sells. Patanjali Product Mix Width has 6 product line. Health Care and Medicines Beverages Personal Care Product Food Products Home Essential Publication

4. PRODUCT MIX LENGTH The Product Mix Length refers to the total number of items a company carries within the product lines. In Patanjali, Product Mix Length has 43 categories of product under all the product line. It is divided as follows in product line: Health Care and Medicines- 4 Beverages – 3 Personal Care Product- 9 Food Products – 18 Home Essential – 6 Publication- 3 Health Care & Medicines Digestive Chawanprash Medecines Badam Pak Beverages Fruit Juices Healthy Drink Herbal Drink Personal Care Product Face Wash Toothpaste Soap Body Lotion Shampoo & Conditioner Food Products Flours Spices Candy Pulses Sauces & Pickles Home Essential Agarbatti & Dhoop Hawan Samagiri Dishwash bar & Gel Toiletries Publication Books DVD Audio Cassettes

5. PRODUCT MIX DEPTH Depth of a product mix pertains to the total number of variations for each product. Variations can include size, flavor and any other distinguishing characteristic. Patanjali has a huge number of product under each product line length. The company manufactures more than 2,500 products including 45 types of personal care products and 30 types of food products. Pulses Soya Chunk Unpolished Chana Mixed Pulses Urad Dal Moong Rajma Arhar Chole Black Masur Spices Cumin Chaat Sabji Hing Chole Masala Fenugreek Chilli Black Pepper Ajwain Turmeric Flour Besan Sooji Misai Diabetic Care Aata Whole Wheat Jam Guava Pineapple Mixed Fruit Food Items

6. Consistency The degree of closeness or relatedness between product lines in the product mix 34% 14% 8% 26% 4% 12% Personal Care Miscellaneous Medicine Health Care . Food Products Home Care Patanjali *percentage in approximation Amla Amrit, Amrit Rasayan, Ashvashila, Ashvagandha etc. Bandhani Hing, Missi Aata, Navratna, Sampoorna Traditional Basmati etc. Vati, Bhasma, Churna, Guggul, Parpati, Pishti etc. Agarbatti and Dhoop, Hawan Samagiri, Pooja Essentials,Dishwash Bar and Gel etc . Aushad Darshan, Jivan Darshan, Ayurved Sidhant, Paridhan etc. Divya gulab, Peedantak Ointment, Kanti Neem, Peedantak Ointment etc .

7. Sage Maharshi Patanjali He systematized and codified the then existing practices of Yoga, its meaning and its related knowledge through his Yoga Sutras

8. The credit for the revival of Yoga in India goes mainly to Swami Ramdev Yoga for Health and Social Transformation Patanjali Yogpeeth

9. Baba Ramdev India’s Yoga Superstar Changing the mindset He adopted a new way of marketing the healthcare products through yoga practice and got success in changing the mindset of not only Indian customers but also globally, to do yoga for inner peace and his products for external benefits. Yoga camps His practical approach to yoga has won him millions of followers not only throughout India but also out of India too. He attracted the masses through his free yoga camps through Aastha channel and created a huge fan following. Year 2006 In 2006, he was invited by Kofi Annan to deliver a lecture on poverty alleviation at a United Nations conference. He has delivered lectures on Yoga in different countries like Britain, the US and Japan. Baba Ramdev claimed to have set a new world record for the largest yoga session by gathering more than 300,000 practitioners at an open-air ground in the western city of Ahmadabad. The Year 1995 Baba Ramdev set his main yoga centre in Haridwar. His morning and evening session attracted a huge audience. Soon they start ed being telecasted on multiple tv channels. Amitabh Bachan and Shilpa Shetty also attended his session. People start coming from the UK, Australia, US and Japan . Guinness World Records Ramkrishna Yadav

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