PDF of Digital marketing Course in Pitampura

Comprehensive digital marketing course covering essential strategies and tactics such as SEO, PPC advertising, social media, content marketing, email, and web analytics. Gain hands-on skills to drive online traffic, convert leads, and measure campaign performance for effective digital marketing.

1. DIGITAL MARKETING COURSE
inPITAMPURA
{BY DICS}

3. WHAT IS DIGITALMARKETING?
Digitalmarketingistheuseofdigitaltechnologies
andchannelstopromoteandsellproductsor
services.Itinvolvesstrategiesandtacticssuchas
searchengineoptimization,socialmedia
marketing,emailmarketing,contentmarketing,
andonlineadvertisingtoreachandengagewith
targetaudiences.Thegoalofdigitalmarketingis
toeffectivelycommunicatewithcustomers,build
brandawareness,generateleads,anddrivesales
throughthestrategicapplicationofvariousdigital
toolsandplatforms.

4. OBJECTIVESOFDIGITAL MARKETING
INCREASEBRANDAWARENESS:Usedigitalchannelslikesocialmedia,contentmarketing,andsearchengine
optimizationtoimprovebrandvisibilityandrecognitionamongtargetaudiences.
GENERATELEADS:Attractpotentialcustomersandcapturetheircontactinformation(e.g.,emailaddresses)
throughtacticslikewebforms,downloadablecontent,andonlineadvertising.
DRIVEWEBSITETRAFFICANDCONVERSIONS:Implementstrategiestoattractmorevisitorstoawebsiteand
optimizetheuserexperiencetoencouragedesiredactions,suchasmakingapurchaseorfillingoutacontactform.
ENHANCECUSTOMERENGAGEMENT:Fosterongoinginteractionsandrelationshipswithcustomersthroughsocial
media,emailmarketing,andpersonalizeddigitalexperiences.
IMPROVECUSTOMERRETENTION:Nurtureexistingcustomerrelationshipsandencouragerepeatbusiness
throughloyaltyprograms,cross-selling,andpersonalizedcontentandoffers.
MEASUREANDOPTIMIZEPERFORMANCE:Leveragedigitalanalyticstotracktheperformanceofmarketing
campaignsandactivities,enablingdata-drivendecision-makingandoptimization.
ACHIEVEMEASURABLEROI:Demonstratethetangiblebusinessimpactofdigitalmarketingeffortsandjustify
continuedinvestmentinthesestrategies.

6. WHYTO OPT DIGITAL MARKETING?
WIDER REACH: Digital marketing allows you to connect with customers globally, transcending
geographical boundaries.
TARGETED APPROACH: You can precisely target specific audience segments based on data-driven
insights.
MEASURABLE PERFORMANCE: Digital platforms provide robust analytics to track and optimize
marketing campaigns.
COST-EFFECTIVENESS: Many digital marketing tactics are more affordable than traditional advertising
methods.
IMPROVED ENGAGEMENT: Digital channels enable real-time interactions and building stronger
customer relationships.
INCREASED EFFICIENCY: Marketing automation tools can streamline tasks, improving productivity.

7. Is There Any SCOPE In
DIGITAL MARKETING ?

8. CAREER OPPORTUNITIES IN DIGITAL
MARKETING!!
Digital Marketing Manager:
Social Media Manager:
Search Engine Optimization (SEO) Specialist:
Pay-Per-Click (PPC) Specialist:.
Content Marketer:
➢ Email Marketing Specialist:
➢ Digital Analytics Specialist:
➢ Conversion Rate Optimization (CRO) Specialist:
➢ Digital Advertising Manager:
➢ Digital Marketing Strategist:

10. some BENEFITSof DIGITAL MARKETING:
Accessibility:Digitalmarketingallowsbusinessestoconnectwithcustomersglobally,
transcendinggeographicalboundaries
PersonalizedApproach:Personalizationfeaturesallowbusinessestodelivertailored
content,offers,andexperiencestoindividualcustomers.
ImprovedCustomerEngagement:Digitalchannelsfacilitatereal-timeinteractionsandtwo-
waycommunicationwithcustomers.Businessescanbuildstrongerrelationshipsthrough
engagingcontentandpersonalizedexperiences.
Productivity:Marketingautomationtoolscanstreamlinevarioustasks,improvingoverall
efficiencyandproductivity.
AdaptabilityandAgility:Digitalmarketingstrategiescanbequicklyadjustedbasedonreal-
timedataandchangingmarketconditions.Businessescantest,measure,andrefinetheir
campaignstostayaheadofthecompetition.

11. TRADITIONAL VSDIGITAL
MARKETING

12. POINTS DIGITAL MARKETING
TRADITIONAL
MARKETING
▪REACH AND TARGETING:
Digital marketing allows for more precise
targeting and segmentation of audiences.
Traditional marketing has a wider, mass-
market reach, but less targeted.
▪INTERACTIVITY AND ENGAGEMENT:
Digital marketing enables two-way interaction
and engagement with customers.
Traditional marketing is mostly one-way
communication.
▪MEASURABILITY:
Digital marketing provides detailed analytics
and data-driven insights on campaign
performance.
Traditional marketing metrics are often less
precise, such as impressions or reach.
▪COST-EFFECTIVENESS:
Digital marketing often has lower upfront
costs and allows for more cost-effective
targeted campaigns.
Traditional marketing can be more expensive,
with higher production and distribution costs.
▪FLEXIBILITY AND ADAPTABILITY:
Digital marketing campaigns can be easily
modified and optimized in real-time.
Traditional marketing campaigns are less
flexible and harder to adjust.
▪DATA AND PERSONALIZATION:
Digital marketing leverages user data to enable
personalized and customized experiences.
Traditional marketing relies on more generic,
demographic-based approaches.
▪MULTIMEDIA INTEGRATION:
Digital marketing seamlessly integrates
various multimedia formats (e.g., text, images,
video, audio).
Traditional marketing is often limited to a
single medium (e.g., print, TV, radio).

13. CONTENTS of
DIGITAL MARKETING
➢SEARCH ENGINE
OPTIMIZATION (SEO)
➢SOCIAL MEDIA
MARKETING
➢CONTENT MARKETING
➢EMAIL MARKETING
➢PAY PER CLICK (PPC)
➢AFFILIATE MARKETING
➢MOBILE MARKETING
➢VIDEO MARKETING

14. SEARCHENGINEOPTIMIZATION
(SEO)

15. WHAT IS SEO?
SEO,orSearchEngineOptimization,
istheprocessofmakingchangestoa
websitesothatitappearsmoreoften
andhigherupinsearchengineresults
likeGoogle.Thegoalistohelppeople
findyoursitemoreeasilywhenthey
searchforrelevanttopics,whichcan
leadtomorevisitors.Thisinvolves
usingspecifickeywords,creatinghigh-
qualitycontent,andmakingsurethe
siteiseasytouseandnavigate.

16. SOCIAL MEDIA
MARKETING
(SMM)

17. WHAT IS SMM?
❑Social Media Marketing (SMM) is the practice
of using social media platforms like Facebook,
Instagram, Twitter, and LinkedIn to promote a
brand, product, or service. It involves creating
and sharing content, engaging with followers,
running ads, and analyzing performance to
connect with your audience, build brand
awareness, and drive traffic or sales.
Essentially, it’s about leveraging social
networks to reach and interact with potential
customers in a meaningful way.

18. CONTENT
MARKETING

19. What is CONTENT MARKETING?
Contentmarketingisastrategywhereyoucreate
andshareusefulandinterestingcontent—like
articles,videos,orsocialmediaposts—toattract
andengageyourtargetaudience.Insteadof
directlypromotingyourproductorservice,you
providevaluableinformationthataddressesyour
audience’sneedsandinterests.Thishelpsbuild
trustandrelationshipswithpotentialcustomers,
makingthemmorelikelytochooseyourbrand
whenthey’rereadytobuy.

20. E-MAIL
MARKETING

21. What is E-MAIL MARKETING?
Emailmarketingiswhenbusinesses
sendemailstopeoplewhohaveshown
interestintheirbrand.Theseemails
canincludeupdates,specialoffers,or
helpfulinformation.Thegoalisto
stayconnectedwithcustomers,
promoteproductsorservices,and
encouragepeopletotakeaction,like
makingapurchaseorvisitinga
website.It’saboutusingemailtobuild
relationshipsandkeepyouraudience
engagedwithyourbrand.

22. PAY PER CLICK
(PPC)

23. What is PPC ?
Pay-Per-Click(PPC)isatypeofonline
advertisingwhereyouonlypaywhen
someoneclicksonyourad.It’sawaytodrive
traffictoyourwebsitebyplacingadson
searchenginesorsocialmedia.Forexample,
ifyourunaPPCadforyourbusinessand
someoneclicksonit,youpayafee.Thegoal
istoattractpotentialcustomersandgetthem
tovisityoursiteortakeanaction,like
makingapurchase.

24. AFFILIATE
MARKETING

25. What is AFFILIATE MARKETING?
Affiliatemarketingiswhenyouearn
moneybypromotingsomeoneelse's
productsorservices.Youusespeciallinks
tosharetheseproductsonyourwebsite,
blog,orsocialmedia.Whensomeone
clicksonyourlinkandmakesapurchase,
yougetacommission.It’sawayforyouto
makemoneybyhelpingotherbusinesses
getcustomers.

26. MOBILE
MARKETING

27. What is MOBILE MARKETING?
Mobilemarketingisawayof
reachingpeoplethroughtheir
smartphonesandtablets.Itinvolves
sendingads,specialoffers,or
updatesdirectlytotheirdevices,
usingmethodsliketextmessages,
appnotifications,orsocialmedia.
Thegoalistoconnectwithusersin
apersonalandtimelymanner,
makingiteasierforthemtoengage
withbrandsandmakepurchases.

28. VIDEO
MARKETING

29. What is VIDEO MARKETING?
Videomarketingistheuseof
videostopromoteandgrowa
business.Itinvolvescreatingand
sharingvideostoengagewithyour
audience,showcaseyourproducts
orservices,andtellyourbrand’s
story.Thesevideoscanbeshared
onwebsites,socialmedia,or
throughemailtoconnectwith
viewers,buildtrust,anddrive
moresales.

30. THANK YOU!!
FOR MORE ENQUIRIES:
Visit Us : 2nd floor, 20, 352, opp. Gulab Sweets,
Kapil Vihar, Pitampura, Delhi, 110034
Call Us: [phone]
Call Us: [phone]
E-Mail : [email protected]
Website: https://www.dicsinnovatives.com\
By Anushka student of DICS
(Pitampura)