Peer-to-Peer Payments Strategic Growth Plan

Peer-to-Peer Payments 3-year strategic growth plan

All data used is publicly available online

My proposed 3-year growth plan is focused on expanding current capabilities, enabling new features, and evolving with emerging technology​

Consumers embrace digital payments beyond P2P to retail and services, though transaction security concerns persist​

All P2P providers experienced high growth in 2023 while PayPal (20%) and Venmo (19%) lead usage rates among consumers​

​Uyi Uwadiae

1. Uyi Uwadiae 2024ILLUSTRATIVE
3-year Strategic Growth Plan for
Peer-to-Peer Payments
Outside-in analysis using online research

2. Uyi Uwadiae 2024ILLUSTRATIVE
UYI UWADIAE
Executive summary
My proposed 3-year growth plan is focused on expanding current capabilities, enabling new
features, and evolving with emerging technology
Consumers embrace digital payments beyond P2P to retail and services, though transaction
security concerns persist
All P2P providers experienced high growth in 2023 while PayPal (20%) and Venmo (19%) lead
usage rates among consumers
Food and dining, clothing, and groceries are top reasons why consumers utilize P2P services and
these align with services likely to be offered by SMB
Web3 payments are promising given their growth projections (29% CAGR 2024-2032) and
security features
Enabling international P2P payments would increase transactions and gain share from PayPal
Social features could increase transactions through user engagement (+35%), retention (+40%),
and organic growth (+30)

3. Uyi Uwadiae 2024ILLUSTRATIVE
UYI UWADIAE
Consumers embrace digital payments beyond P2P to retail and
services, though transaction security concerns persist
Source: Bain & Company; LendingTree; Triple-A; The Financial Brand
$2.1tn+ 90% 8/10
16% 11% 8%
of retail revenue could
change to P2P and
software vendors
consumers have used P2P
services
of Americans own
cryptocurrency, up 87%
from 2020
of consumers believe P2P
payment systems are
secure
of users say they would
switch to another P2P
provider, indicating high
loyalty in the market
is the current size of the
US P2P market

4. Uyi Uwadiae 2024ILLUSTRATIVE
UYI UWADIAE
All P2P providers experienced high growth in 2023 while PayPal
and Venmo lead usage rates among consumers
P2P providerTransactions
volume, $bn
Transactions
growth, %
Est. users Share of
usage
1
, %
Weekly limit, $
$869
$806
$248
$245
$6
$4
247
120
50
90
45
25
13%
28%
22%
28%
24%
-
20%
16%
16%
19%
8%
4%
None
$3,500-$35,000
$7,500
$60,000
$10,000
$17,500
Source: Annual reports; Consumer Reports Peer-to-Peer Payment Services Survey, 2022, n=2,084; online research
1.Peer-to-peer services Americans use regularly, % used among all respondents

5. Uyi Uwadiae 2024ILLUSTRATIVE
Transactions can grow by expanding current capabilities, enabling
new features, and evolving with emerging tech
Grow in-store payments
Enter Web3
Increase transaction limits
Launch marketing campaign
Develop social features
Create new partnerships
Offer buy now, pay later
Expand SMB payroll
Roll-out online checkout with Zelle
Segment Growth lever FeasibilityImpact Players executing lever
Begin international transactions
M
L
H
H
L
M
L
H
M
M
H
H
M
L
M
M
L
M
L
H
Source: Online research
Deep-dive to followExpand Enable Evolve
P2P &
SMB
P2P
SMB

6. Uyi Uwadiae 2024ILLUSTRATIVE Uyi Uwadiae 2024
UYI UWADIAE
Services likely to be offered by SMB are the top
reasons why consumers utilize P2P services
Source: LendingTree Consumer Survey, 2022, n=972
Observations
Restaurants, retail, and
grocery stores offer the
top three P2P services,
outside of paying loved ones
(58%) and gifting (43%)
These are also likely to be
SMB and support
expanding in-store
payment options to all
sizes of businesses
Reasons consumers utilize P2P services, % of respondents
41%
33%
28%
27%
26%
21%
13%
10%
10%
10%
8%
Food and dining
Clothing
Groceries
Entertainment
Living expenses/bills
Other
Charitable donations
Rideshare services
Gas
Travel
School or work-related
SMB likely services

7. Uyi Uwadiae 2024ILLUSTRATIVE
UYI UWADIAE
Web3 payments are promising given their growth projections and
security features
U.S. Web3 payments market size, 2022-2023, $bn
Source: Global Market Insights; Triple-A
2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032
+29% CAGR
2.34
2.79
25.2

8. Uyi Uwadiae 2024ILLUSTRATIVE Uyi Uwadiae 2024
UYI UWADIAE
International P2P payments would increase
transactions and gain share from PayPal
25
16
12
10
7
6 6
4 4
3
Mexico China IndiaPhillipinesVietnamGuaremalaNigeriaEl SalvaorDominican
Republic
Honduras
Observations
U.S. remittances were
worth +$90bn in 2015
Recall that among top
competitors, only PayPal
offers international P2P
payments
Enabling international
payments could first be
tested in North America
(Canada & Mexico) and the
UK before scaling worldwide
International regulations
and foreign exchange
rates present obstacles that
would impact this lever
Top Recipients of U.S. Remittances, 2015, $bn
Source: Ratha, Dilip, Sonia Plaza, and Ervin Dervisevic. "Migration and Remittances Factbook 2016,” – Wikipedia

9. Uyi Uwadiae 2024ILLUSTRATIVE
UYI UWADIAE
Social features could increase transactions through user
engagement, retention, and organic growth
+35%
+40%
+30%
Engagement
Retention
Growth
Drivers Examples
Community engagement
User generated content
Brand loyalty
Gamification
Monetization
Potential liftUsers metric
Venmo users payment
activity feed
Google Wallet 2024
Olympic Mascots
Cash App exclusive
partnership deals
Source: Amity; online research