Personal Brand Exploration and Discovery

Personal Brand Exploration is just that. This is the exploration to finding my personal brand.

1. Personal Brand
Exploratioln
Project & Portfolio : Week 1 & 2
Digital Marketing
June 7, 2024

2. GOALS
Short term career goal: Year 2025
Content Creator
Reach out to my fellow event industry friends, create
content for their social media.
Career Category : Entrepreneurial Ventures
Long term career goal: (2027)
Start a Digital Marketing business in the event and
entertainment industry.
Specializing in content creation, content strategy, SEO
Optimization and graphic design. Social Media marketing
and branding.

3. Profession
Potential Job Titles
Occupation: Content Creator
Social Media Content Creator
Digital Content Creator
Content Producer

4. Different groups of people who use the services that I provide
Target Audience
Groups I most
relate to, or feel
most excited to
work with.
Groups I know
people in, or
already have
clients in.
Groups I have the
most knowledge
about.
Groups I would
find fascinating to
learn more about.
Music
Venues
Music
Festivals
Wedding
Industry
Film
Studios
Event
Production
Companies
Entertainment
& Talent
Agencies
Promoters, Music Festivals and the Event Industry

5. Competition
Christy SprowlAlyssa Newman
Work Experience Work Experience
Education
Education
Noteworthy Experience
Noteworthy Experience
Skills & Proficiencies
Skills & Proficiencies
Overall Online Presence
Overall Online Presence
10 + years in the industry, Marketing & Brand partnerships,
Social Media Strategist, Content Creator + Curator
BA, Environmental Studies, Sustainable Development
M.B.A in Marketing
Current Student enrolled at Full Sail University
B.S - Digital Marketing
Entrepreneurship - Owner at PVLP Social - 8 years 5 mos
Marketing Director - CRSSD Festival, FINGRS CRSSD -
7 years 4 mo
Social Media Marketing - 48 endorsements
Online Advertising - 32 endorsements
Email Marketing - 29 endorsements
500 + connections, banner image, great headshot, detailed
profile summary and experience. Notable work history
2 years in content creation. Small Business Owner
6 years administration, 14+ years in service industry.
Entrepreneurship - Owner at Prestige Event Service - 6 years 7 mo.
Certified Mixologist - 1.5 years
Video Editing, Software Management, Leadership,
Adaptability, Presentation, & Customer Service
27 connections on LinkIn, banner image, great photo,
detailed profile.

6. Indentity
Core Values
Compassion1.
Perseverance2.
Growth3.
Integrity4.
Vison:
My vision is to inspire and empower audiences through authentic,
engaging, and impactful content that reflects my values and
passions
Guiding Principle
I believe that authenticity fosters trust, connection, and
engagement with my audience, allowing me to build
meaningful relationships and make a positive impact.
Golden Circle
Why?
How?
What?
Passion:
Super Power:
Music festivals & Live shows
My ability to be relatable, authentic and be
able to create content that is genuine.
I create content to capture and share the magic and
excitement of festivals and live shows, making these
experiences accessible and relatable to everyone.
I achieve this by attending festivals and live shows,
documenting the highlights and behind-the-scenes moments
through vlogs, live streams, and social media updates.
I create engaging and relatable content that showcases
the atmosphere, performances, and unique aspects of
festivals and live shows.

7. I promise to bring the excitement
and magic of festivals and live
shows directly to you, capturing the
essence of each event with
authenticity and enthusiasm.
Promise & Position
Promise
Position
Authenticity in Every Moment

8. Networking
Industry Events
VidCon Anaheim, California
June, 2025
Objective: Meet industry pros, attend
keynotes and workshops. Learn
everything I need to create engaging
content.
Digital Summit; Dallas Texas
December 4-5, 2024
Objective: Meet other industry pros,
attend keynotes and masterclasses.
Elevator Pitch
I solve the challenge of making live events accessible and relatable through authentic content creation in social media
marketing. With engaging vlogs, live streams, and practical tips, I bring the excitement of these events directly to my
audience, making them feel immersed in the experience. My mission is to connect, inspire, and build a vibrant
community around the joy of live events, transforming each festival into a shared adventure we can all enjoy together
Mentorship
I am seeking someone who has been in the industry for 10+ years. Someone who is relatable and can share valuable
insights on the industry and can give tips on how to create engaging content.

9. Online ID Calc. Scores
Digital Marketing
Digital Marketing strategy to improve online ID
calculator scores will exuding brand archetype
Brand Archetype
Volume : High
Relevance: High
Purity: Average
Diversity: High
Validation: High
Archetype: “Girl Next Door”
Description: My brand is all about being
approachable, authentic, and relatable. I strive
to connect with my audience through genuine
interactions and everyday experiences that
resonate with them. I value community and
aim to foster a sense of belonging through my
content, whether it's sharing personal stories,
offering practical advice, or spreading
positivity.
Focus: Purity
Type of content: Podcasts, How To’s, Interactive and engaging, behind the scenes insights.
Primary tools for distribution: Facebook, Instagram & TikTok, LinkedIn

10. Graphic Design
Professional Development
Technical Transferable
Task: Go through the whole course for
best results.
Org: HubSpot Academy
Date: December 2024
SEO Optimization
Task: Learn the basics of SEO and go
through all the courses.
Org: YouTube ; Ahrefs
Date: January 2025
Public Speaking
Task: Go to more Chamber networking events;
There are moments we have to speak in front
of the whole room.
Org: Allen/Fairview Chamber
Date: August 2024
Creativity & Innovation
Task: Create journals and planners
Org: Canva
Date: September 2024

11. References
ChatGPT. (2024). ChatGPT. https://chatgpt.com/c/ab539df4-
e265-4195-8adf-273f40b1df7d
Chritton, S. (2012). Personal Branding For Dummies. For Dummies.
https://learning.oreilly.com/library/view/personal-branding-
for/9781118238189/04_9781118238189-pp01.html
Port, M. (2013). Book Yourself Solid. Wiley.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml
Port, M. (2013). Book Yourself Solid. Wiley.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml
HubSpot Academy (n.d.). Graphic Design Essentials.
https://app.hubspot.com/academy