Personal Brand Exploration - Fernando Negron

Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION Fernando Negron Quinones Project & Portfolio 1 Sport Marketing and Media April 18, 2024

2. Career GOALS Career Category: Changing Careers Short Term Goal : Following Graduation in 2026 Hired as an entry-level marketing or media specialist for a sports team. Reach out and connect with members in the same programs with a job in these fields on LinkedIn or any other platform by mid-November 2025. Long Term Career Goal: Open my own Marketing company to bring fans and players together more often while also receiving signed memorabilia and other prizes.

3. PROFESSION Potential Job Titles: Marketing Operations Manager Social Media Coordinator Content Marketer OCCUPATION DIGITAL MARKETING

4. TARGET Audience Hiring Managers & Marketing Managers at Alltroo or similar agencies

5. Tristan c. Work Experience: ~2 years and 8 months for ESPN as Content Associate and Production Assistant. Education: Sports Management, B.S. Noteworthy Experience: CBS Sports – Logger Production Assistant for Good Morning Football Skills & Proficiencies: Video Editing. TV Production. Content Creation. Pitching Ideas. Overall Online Presence: 200+ connections. Professional Headshot, years of experience noted. Grade: Above Average Fernando negron Work Experience: 7 years military service Education: Current student enrolled in Sports Marketing and Media, B.S. at Full Sail University Noteworthy Experience: U.S. Navy Vet – Boatswain's Mate Skills and Proficiencies: Leadership. Team Management. Personnel Management. Employee Training. Logistics. O verall Online Presence: 0 connections, banner image not customized, professional headshot, work experience noted, no custom URL. Grade: Below Average COMPETITION

6. IDENTITY GOLDEN CIRCLE: WHY? I want to be able to give sports and fans the ultimate experience and connection between players and fans. HOW? Marketing and collaborating with players to give fans their dream experience. What? Digital Marketing and Content creation Core Values: Honor Courage Commitment Dedication Professionalism Vision: Bring a new look and new ways of sports marketing and content to the fans. Guiding Principle: Happiness comes from within. Super Power: Bringing happiness and fun to sports. Passion: SPORTS

7. PROMISE  I focus on helping professional sports organizations and teams by connecting and entertaining fans with their favorite teams and players through digital and social media marketing.  POSITION Unity Through Sports. PROMISE & POSITION THAT'S ME

8. NETWORKING Industry Events: 2025 ESPN Internship TBD Dates Objective: Meet and Learn from professionals in the industry and what a life in sports marketing and media is like. 2.    2025 Fox Sports Internship Jun-Jul 2025 in Los Angeles Objective: Meet and learn from professionals and show them what I bring to the table. Elevator Pitch We all know sports fans around the world don’t get that much of an opportunity to meet and greet with their favorite players and coaches. Well, what I do is give fans that opportunity and give them even a greater reason to keep cheering for their team with pride. In fact, after serving 7 years in the U.S. Navy, I have had the opportunity to win a giveaway and win signed memorabilia from Saquon Barkley and was able to watch him play, and that is what I do to give fans an experience like such that they will never forget. Mentorship Seeking manager-level in sports marketing and content creating  with 15 plus years of experience willing to help up and coming enthusiasts that want to do more.          

9. DIGITAL MARKETING Online ID Calc. Scores Volume: HIGH Relevance: LOW Purity: LOW Diversity: LOW Validation: AVERAGE Brand Archetype Archetype: Hero Description: Possess advantages that set you apart. Competence, courage, energy, and unwavering determination are the qualities that drive you to achieve greatness. Your brand embodies the hero’s journey, providing a guiding light for others to follow. Digital Marketing Strategy to Improve ID Scores and Exude Archetype Focus Variable : RELEVANCE & DIVERSITY Type of Content : Marketing videos on social media; 1 new video every month; promote Primary Tools for Distribution : YouTube and X – promote through TikTok and reels weekly.

10. Technical Video Editing Take Video editing classes Org.: Adobe Premiere Pro  Date: March 2025 Web Design Complete an in-depth web design course Org.: Coursera Date: May 2025 Transferable Public Speaking Public speak at events to get familiar Org.: Public Speaking events near me Date: October 2024 Communications Join a club that requires active communications Org.: Full Sail Clubs Date: August 2024 Professional development

11. References (2021, July 12). Marketing Job Titles . Drift. https://www.drift.com/blog/digital-marketing-job-titles/ Putnam, K. (2024).  Hero Brand Archetype . KayePutnamQuiz. https://www.kayeputnam.com/brand-archetype-hero/ Port, M. (2013).  Why People Buy What You Are Selling . Learning Oreilly. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml C, T. (n.d.).  Profile . LinkedIn. Retrieved April 19, 2024, from https://www.linkedin.com/in/triste/ Fahkry, T. (2024, January 16).  18 Life Principles . Thought Catalog. https://thoughtcatalog.com/tony-fahkry/2016/08/18-life-principles-for-greater-living/ (n.d.).  Digital Marketing . Course Era. Retrieved April 19, 2024, from https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce?utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_google-digital-marketing-ecommerce_google_FTCOF_professional-certificates_country-US&campaignid=17072777199&adgroupid=137506396553&device=c&keyword=digital%20marketing%20classes&matchtype=b&network=g&devicemodel=&adposition=&creativeid=695198799323&hide_mobile_promo&gad_source=1&gclid=CjwKCAjwrIixBhBbEiwACEqDJR2JZ5ere_5nnCHC_8DbsR9JFGofUpj5BrzFcxlnf04D1SKWqnmF0hoCOjcQAvD_BwE (n.d.).  Internships & Programs . Fox Sports. Retrieved April 19, 2024, from https://foxcareers.com/students