Persuasive communication

Persuasion is defined as the act of trying to convince someone of something, or the means of convincing someone to do something
Persuasive communication involves enthusiasm, animation, audience, participation, authenticity and spontaneity
Persuasive communication is any message that is intended to shape, reinforce, or change the responses. of another or others

1. Dissonance-Reducing Habitual Variety-seeking PERSUASIVE COMMUNICATION

2. Affect Persuasive Communication Persuasion  is defined as the act of trying to convince someone of something, or the means of convincing someone to do something. Persuasive communication  is any message that is intended to shape, reinforce, or change the responses. of another or others.

3. Affect 3 pillars of Persuasive Communication

4. Affect Understand purpose versus topic so that you can engage your listeners. Develop confidence, focus, and credibility . Exhibit honesty, trust, and a conversational style . Use principles of persuasion. Maximize your non-verbal communications. Persuasive communication techniques 2 1 3 4 5

5. Types of Persuasive Communication Intrapersonal Interpersonal Group Public and mass PERSUASIVE COMMUNICATION

6. Affect It happens when you try to convince yourself to do something It is the communication between two people who already possess a close bond. Example- If you were dealing with a stressful situation and used self-talk to calm yourself down Intrapersonal persuasive communication Interpersonal persuasive communication Example - Asking someone for a favour or permission

7. Affect Most often it involves one or more people trying to convince a group of something Mass communication is that one transmitted through media to a larger audience Example- You may have experienced this kind of communication while working on a group project in a class Group persuasive communication Public and mass persuasive communication Example - Leaders speech at political campaigns

8. Affect Process to persuade communication One must first get the intended audience to listen to what one has to say . STEP 01 The intended audience must understand the argument or message presented. STEP 02 The intended audience must accept the arguments or conclusions presented in the communication. STEP 03 The message must be remembered, have staying power. STEP 04 Attention Comprehension Acceptance Retention

9. It creates good bonding and relations Cultivates good working environment It can gain co-operation from all It clears doubts in the mind of the receiver. Importance of Persuasive Communication

10. Affect Errors to avoid in Persuasive Communication 1 3 2 4 This is a sample text. Insert your desired text here This is a sample text This is a sample text. Insert your desired text here This is a sample text This is a sample text. Insert your desired text here This is a sample text This is a sample text. Insert your desired text here This is a sample text Attempting to make your case with an up-front hard sell Resisting compromise Thinking the secret of persuasion lies in presenting great arguments Assuming persuasion is a one-time effort

11. Affect “Persuasive communication involves enthusiasm, animation, audience, participation, authenticity and spontaneity.” - John C . Maxwell