Persuasive Techniques vs propaganda techniques.pptx

lecture notes

1. Persuasive Techniques VS. Propaganda Techniques

2. Persuasive techniques aim to influence attitudes or actions through reasoned arguments

3. Persuasive Techniques Appeal to Logic (Logos):  Using facts, statistics, and reasoned arguments to support a claim.  Appeal to Emotion (Pathos):  Eliciting feelings from the audience to sway their beliefs.  Appeal to Credibility (Ethos):  Establishing trust and authority to make the message seem more valid. 

4. Ethos (Credibility & Authority) Ethos establishes the persuader's trustworthiness and expertise, so the audience believes they are knowledgeable and reliable. 

5. Ethos (Credibility & Authority) Example: A doctor explaining a new treatment by referencing their years of experience and extensive research adds credibility to their claims. 

6. Ethos (Credibility & Authority) Example: A parent might say, "As your parent, I have more life experience, so I know what's best for you," appealing to their authority. 

7. Pathos (Emotion) Pathos appeals to the audience's emotions to create a connection, evoke feelings, and persuade them to act. 

8. Pathos (Emotion) Example: An advertisement for an animal shelter might show images of sad, abandoned animals to create sympathy and encourage donations. 

9. Pathos (Emotion) Example: A politician discussing the importance of environmental protection might use phrases like "our planet is dying" to appeal to a sense of urgency and responsibility. 

10. Logos (Logic & Reasoning) Logos persuades through logic, reason, and evidence, making an argument seem rational and convincing. 

11. Logos (Logic & Reasoning) Example: A company promoting a new cleaner might state, "This cleaner kills 98% of all bacteria and germs," using a statistic to support its effectiveness. 

12. Logos (Logic & Reasoning) Example: A study showing that students who use peer tutors improve their grades can be used to argue that all students would benefit from similar tutoring sessions. 

13. Propaganda Techniques are a subset of these that often rely on manipulation, emotional appeals, and biased information, typically for political or ideological purposes. 

14. Propaganda Techniques aim to promote a specific agenda by using biased or misleading information, often appealing to emotions over logic, while persuasive techniques seek to influence an audience through logical arguments, credible evidence, and ethical reasoning to gain agreement or action. 

15. The key distinction lies in the truthfulness and transparency of the message: propaganda often distorts information and manipulates the audience, whereas persuasion ideally presents truthful, well-reasoned arguments .