Pertemuan 15 - Business Comunication Digital Marketing.pptx

materi tahun 2002

1. Digital Marketing

2. Digital Marketing Key Point and Overpoint What is digital Marketing Why we used digital marketing Benefits of Digital Marketing Eligibilities for digital marketing What does digital marketing Consist What is Organic Marketing What is paid Marketing

3. What is Digital Marketing?

4. What is Digital Marketing? Digital Marketing is the process of building the relationship with customer through internet and we can say that buying, selling, and online promotion the product or services.

5. What is Digital Marketing? 1. Ridwan Sanjaya & Josua Tarigan (2009): Digital marketing  adalah kegiatan pemasaran termasuk  branding yang menggunakan berbagai media. Sebagai contoh yaitu  blog, website, e-mail,  adwords , dan berbagai macam jaringan media sosial . 2. Kleindl dan Burrow (2005): Pengertian  digital marketing  adalah suatu proses perencanaan dan pelaksanaan dari konsep , ide, harga ,  promosi  dan distribusi . Secara sederhana dapat diartikan sebagai pembangunan dan pemeliharaan hubungan yang saling menguntungkan antara konsumen dan produsen . 3. Heidrick & Struggles (2009): Digital marketing  menggunakan perkembangan dunia digital untuk melakukan periklanan yang tidak digembar-gemborkan secara langsung akan tetapi memiliki efek yang sangat berpengaruh .

6. Why We Use Digital Marketing? Importance of Digital Marketing: 8 Reasons Why Digital Marketing Is Important

7. What is The Importance of Digital Marketing Digital marketing allows you to reach your target audience online in a variety of ways and on a variety of platforms. It can help you spread brand awareness, reach new audience, increase your revenue, and more.

8. Why is Digital Marketing Important? The importance of digital marketing lies in its ability to reach target audiences, drive sales, and increase revenue. By using tactics like social media marketing, content marketing, SEO, and PPC, businesses can use digital marketing to engage, convert, and retain their target audience.

9. 8 Reasons Why Digital Marketing is Important Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods like SEO services are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. So, why is digital marketing important? By investing in digital, you will help your business grow. Here are the 8 Reasons why digital marketing is important

10. 1. You reach people where people spend their time With the growth of the Internet, more people are spending their time online. Over 5 Billion People in the world uses the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online. Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors. To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services. This is one of the main reasons why Internet marketing is important. 8 Reasons Why Digital Marketing is Important

11. 8 Reasons Why Digital Marketing is Important 2. Your Competitors are already doing it Another reason why digital marketing is important is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to offer. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads. If you want your business to compete with those competitors, you have to do everything that they’re doing and more. Your competitors are gaining traffic that could be yours because you’re not investing in digital marketing. They won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to put your hat in the ring and get leads to consider your business as an option.

12. 8 Reasons Why Digital Marketing is Important 3. You can compete with larger corporations Competition is the hardest part of running a business. When you’re in a market with bigger corporations it’s hard to compete with them. Those companies are all well-established brands, which automatically leads people to trust them. With digital marketing, though, you have a fighting chance against those bigger corporations.Your business can reach interested leads with the same methods as those larger companies do. Methods like SEO and PPC level the playing field. With SEO, your site ranks in the search results based on relevancy. A corporation can’t buy their way to the top of the ranks. They have to optimize their pages just the same as a small mom-and-pop shop. When you use PPC, Google ranks ads based on relevancy, too. Even if a corporation bids twice as much as you for the same keyword, it doesn’t guarantee them the top spot. They can’t buy a top-ranking ad spot because, again, the rank is based on the relevancy of your ad. This creates the opportunity for small- to medium-sized businesses (SMBs) to compete with bigger corporations. If you can create content that is more relevant to the selected keywords than your corporate competitors, no amount of money will enable them to outrank you. In short, digital marketing is a great opportunity for your business to compete with bigger companies to obtain more relevant leads.

13. 8 Reasons Why Digital Marketing is Important 4. You can target your ideal audience The ability to target your audience better is one of the most obvious reasons why digital marketing is important. Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you have the capability to directly reach leads interested in your business. You don’t have to hope that people will see your traditional marketing efforts and contact your business. With digital marketing, you can target your audience more precisely than you can with traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns.

14. 8 Reasons Why Digital Marketing is Important Let’s say your ideal customers are single men between 23 and 35 years old who make at least $35,000 a year. You’re trying to reach this type of ideal customer on social media to get them to follow your business. If you wanted to precisely target those characteristics you could easily set those parameters for your social media ad campaign. This would ensure that only the people specified would see your ad. You can segment your audience, too. Let’s say you also wanted to target women with the same characteristics. You could segment these two groups to deliver a customized ad experience that is relevant to them. When you can better target people in your audience, you drive better results with your campaign. It’s critical for your business to recognize the importance of Internet marketing so you’ll reach more leads that are interested in your products or services.

15. 8 Reasons Why Digital Marketing is Important 5. You can choose from a variety of strategies Another great thing about digital marketing is how many options it gives you. There are a lot of different ways to market to people online, each with their own advantages. You might focus on creating website content to rank in search results, or you might send out emails. You might even market to people on social media. Of course, there’s no reason you should limit yourself to one strategy. You can use multiple strategies together to help you reach a wider audience and drive more conversions.

16. 8 Reasons Why Digital Marketing is Important 6. You can spread brand awareness Not all of your marketing will lead directly to a sale. But that’s okay. Digital marketing is also a great tool for spreading brand awareness that is, helping a wider range of people become familiar with your business and what you sell. The more people become aware of your business, the easier it will be to drive revenue.

17. 8 Reasons Why Digital Marketing is Important For example, let’s say you offer pest control services. Someone might see one of your online ads, but maybe they don’t need your services, so they don’t convert. However, now they’re aware of your brand. Months later, that same individual finds themselves struggling with pests in their home. Suddenly, they remember your brand because of that ad they saw months ago, and they give you a call. That’s one of the biggest benefits of digital marketing for businesses like yours, no matter your industry.

18. 8 Reasons Why Digital Marketing is Important 7. You can monitor your campaigns and optimise them for better results Another contributor to the importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results. When you use traditional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business .

19. 8 Reasons Why Digital Marketing is Important With digital marketing, you don’t need to worry about bothering your audience. Every campaign you run is trackable. You can easily  track a campaign’s ROI  and other indicators to see if it is driving valuable results for your business. You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more. The type of metrics will depend upon the medium and what you want to measure. You can easily set up your tracking system to monitor specific metrics for your campaigns. When you can track your campaign’s performance, it’s easier to fix it and adapt to changes. Whenever you run a traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can make it feel like you wasted money on the previous campaign. With digital marketing, you monitor your campaigns as you go. You can see if they are successful or need improvement. If your campaigns need improvement, you can make immediate changes and implement them at any point during your campaign. Being able to save money when you can make immediate changes is why Internet marketing is important for your business. It allows you to get more out of your campaign and spend your budget more wisely.

20. 8 Reasons Why Digital Marketing is Important 8. You get an impressive return on investment (ROI) If you really want to know the importance of digital media, look at the results it drives for businesses. Online marketing strategies have an awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them. Email marketing has one of the highest ROIs out of all methods. For every $1 spent, you have the potential to earn up to $44 in return — an ROI of 4400%! This is a great opportunity for you to grow and earn a profit from your marketing efforts. So, why is there so much room for a great ROI with these methods? The answer is that it’s very cost-effective to use online marketing methods. That leaves room for a great ROI, because you don’t have to spend much money to run a campaign. It doesn’t cost much to run a PPC campaign or social media ad campaign (at least, compared to some traditional methods). That allows your business to have an opportunity to grow.

21. Organic Marketing Organic marketing is a digital marketing strategy that helps you naturally generate traffic to your website rather than use paid marketing approaches. It aims to raise brand awareness, bring traffic to landing pages and sites, build relationships, and generate new leads through informative and valuable content. Organic marketing mainly refers to free tools and methods, as you don’t pay for the promotion of your content when boosted with SEO, social media, or email campaigns. But you still have to spend money on your marketing strategy, staff, and the needed software.

22. Examples of Organic Marketing Blog posts Guest posts Case studies  YouTube videos Unpaid posts on social media platforms, such as Facebook, LinkedIn, Twitter, Instagram, TikTok, Pinterest, Snapchat, and others. User-generated content, such as reviews, testimonials, videos, or podcasts.

23. Why is organic Marketing Important It helps businesses build trust, credibility, and long-term relationships with their target audience and reinforces brand experience. An additional advantage is that organic marketing assists marketers in running effective paid advertising campaigns. According to BrightEdge report, organic search is the dominant source of online traffic, expanding its share to 53.3% of total web traffic. 70-80% of online users prefer organic results, ignoring paid ads. Hence, it’s no wonder that 67.60% of all clicks go to the first five organic results in the SERP. These statistics let us consider organic marketing a top way of generating web traffic. People believe that Google places the most trustworthy pages in the top 10, making the first page the most clickable. Users search having informational, transactional, or navigational intent. So, you can create different content formats to educate, sell and promote your product. As a result, more and more people will get to know your company and learn which problems it helps solve, contributing significantly to maintaining brand recognition and awareness. Even if users don’t need your product or service now, knowing your brand name will do your a favor once they face a challenge.

24. Why is organic Marketing Important As far as organic marketing is a free strategy, users know how much effort brands need to succeed. It won’t bring instant results but will help develop trustful relationships with your target audience. Answering users’ questions, providing valuable information and assistance, and offering unique content are all about giving your value upfront and unconditionally. Each technique and strategy aimed at educating, helping, and caring about your prospect is another brick in the wall of trust and credibility. Additionally, organic marketing allows you to retarget users effectively with paid ads. For example, if users search for some product or service without buying it, you can show them retargeting ads on the search engine, other websites, or social media to remind them of your brand and close a deal. So, investing your time and energy in organic marketing is a good use. Let’s list the most profitable benefits of this digital marketing strategy.

25. Benefits of Organic Marketing Organic marketing can take months or even years before you see tangible results but the advantages are worth it.

26. Benefits of Organic Marketing It is a free way to build brand awareness and recognition it improves brand reputation it blows up website traffic it contributes to building and maintaining brand reputation it helps target interested leads it reinforces word-of-mouth promotion generating valuable feedback it allows brands to keep the audience engaged it assists in nurturing, educating, and qualifying leads it lets companies establish long-lasting relationships with the audience it enables marketers to create winning paid ads

27. How does organic marketing work? The goal of every marketer doing any organic marketing activities is to make their brand recognizable for users to choose its services once they need them. Content helps meet different users’ needs. You can educate leads about the benefits of using your product, nurture them by providing the right offer at the right time, and qualify by determining their specific needs. This way, you’ll assist your potential client at each stage of their buyer journey from the moment they get to know your brand to becoming your loyal customer. Using different content formats lets you achieve your organic marketing goals in the best possible way. You can write informative blog posts to show your expertise, opt for guest posting to find new audiences, implement SEO techniques to make your website visible to search engines and users, create posts on social media to show some behind-the-scenes and collect feedback, and send email campaigns to build a connection with your target audience. SendPulse allows you to bring to life your email marketing ideas absolutely for free, so give it a try.

28. How does organic marketing work? After users find the answers to their questions, they will remember your brand and then, when having a problem, choose you as a company they trust. So, organic marketing is a free and non-intrusive way to generate more leads and gently convert them into happy customers. Since organic marketing is opposed to paid promotional efforts, let’s find out the differences between these two strategies.

29. Paid Marketing Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences, instead of waiting for them to find you organically. Typically, paid marketing is displayed on search engine results pages (SERPs) and social media channels. When creating paid marketing ads, you select a specific channel, such as Google Ads or Facebook, and then define the target customer based on criteria ranging from location, search terms, interests, demographics, previous purchases, and other pages visited. Both of these types of paid marketing are pay-per-click, meaning you only pay when someone clicks. You typically set a maximum budget, such as $500, and then the ad runs until your budget is used up.

30. Paid Marketing For many businesses, paid marketing brings one of the highest returns on investment (ROI) for their marketing dollars. A Google Economic Impact Report found that businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Local businesses, especially, see a high ROI with location-intent queries, bringing websites ranked in the top position the highest increase in click-through rate. Because 76% of marketers do not use behavior data for online targeting, businesses that take this step can increase their exposure to new customers.

31. Types of Paid Marketing 1. Search Ads This is one of the most common types of paid advertising. The ads will appear at the top and at the bottom in a search engine results page, such as Google. Search ads don’t contain any visuals and contain only text. They appear on search engines according to the search terms used in the search bar. Advertisers will be charged each time the ad is seen/clicked on, depending on the bidding strategy used.

32. Types of Paid Marketing 2. Display Ads Display ads are another popular ad type used by many advertisers to promote brand awareness or a specific product. These ads contain an image/video and text. They are placed on search engine partner websites and are used to reach people that may be interested in your product or service.

33. Types of Paid Marketing 3. Remarketing Ads Remarketing ads are targeted at people who have visited your website previously but have not converted. This type of advertising presents you with the opportunity to get previous website visitors to re-engage with your products or services by sending them back to your website. The ads will focus on the product or service that the audience has previously viewed, reminding them to go back on to your website and make the purchase.

34. Types of Paid Marketing 4. Shopping Ads These ads are popular for advertisers who sell products and make it easier for people to find your products when they search for them on Google. The ads appear just under the search bar on search engines and show information such as a product image, name, price, and who the product is sold by.

35. Types of Paid Marketing 5. Social Ads This type of paid advertising is the most common due to the high number of users across social media networks. Social ads appear in social media feeds across different platforms. The ads are created on social media platforms such as Instagram, Facebook, and LinkedIn and are targeted to a specific audience. Social ads are beneficial for advertisers who are looking to grow their brand or get users to engage with their products or services on their website. Take a look at our Social Media Marketing for Businesses blog.

36. Benefits of Paid Advertising Ads are Affordable Ads are Measureable Helps to promote Brand Awareness Ads are targets to a more specific audience Prospects are more likely to re-engage with your products or services Easier to rank when compared to organic search

37. Organic VS Paid Marketing

38. Organic VS Paid Marketing Both oragnic marketing and paid marketing can improve online visibility. But they rely on different tactics to do so. Organic marketing uses non-paid marketing tactics to reach an online audience. On the other hand, paid marketing requires you to spend money to promote your brand or message. Both of these tactics have their place in a digital marketing strategy. And they may be even more effective when used together.

39. Organic vs. Paid Marketing: Four Key Differences 1. Organic Marketing Relies on Non-Paid Strategies Organic marketing involves creating and publishing content across different channels and optimizing it so that your target audience finds it organically. In other words, you don’t have to pay to put this content in front of them. Paid marketing, on the other hand, involves funding paid campaigns or sponsorships to put ads in front of your target audience. These ads can promote just about anything. Whether it’s a blog post, landing page, or product page.

40. Organic vs. Paid Marketing: Four Key Differences 2. Paid Marketing can Deliver Better Results It may take months or even years before your organic content consistently climbs the search engine rankings. The same applies to other organic marketing channels, like social media and music streaming platforms. On the other hand, paid marketing delivers faster—sometimes nearly instantaneous—results. Once you launch a paid ad campaign, your ads can start appearing in front of your target audience almost immediately. Or in case of sponsored advertising, as the creator’s or brand’s video goes live, your brand can start getting visibility. As it relates to organic content, search engines like Google prioritize relevant content from authoritative sources. Building this authority takes time and consistent effort.

41. Organic vs. Paid Marketing: Four Key Differences 3. Organic Marketing Can Deliver Longer-Lasting Results Although organic marketing generally takes time to deliver results, those results can be long-lasting. The visibility and traffic generated from organic efforts can continue for months or even years after the content is published. This is especially true if you’re taking the time to update and optimize older content. Sure, some paid tactics, such as sponsored posts and videos, can continue to yield results after payment stops. But paid ad campaigns typically only deliver results as long as you continue to fund them. The moment you stop funding your paid ad campaigns, the visibility and traffic they generate cease.

42. Organic vs. Paid Marketing: Four Key Differences 4. Organic Marketing Benefits From the ‘Trust Factor’ Another key difference between organic and paid marketing is the “trust factor.” When users cross paths with your content organically, they may be more likely to trust in its legitimacy and authority. If a search engine like Google considers your content valuable and relevant, chances are its users will, too. On the other hand, when your content appears as a paid ad or sponsored post, some users might be more skeptical of its helpfulness. These users often know the content is being promoted to sell them a service or product. Therefore, they might not be inclined to view it as unbiased or particularly valuable to their search.