Target Persona Our ideal customer is a small-scale farmer who raises chickens for eggs. The farmer is looking for a sustainable and affordable way to hatch eggs, and they are willing to learn how to use a new technology. 2
The Problem Maintaining consistent and optimal temperatures is crucial for successful egg incubation Frequent power outages and unreliable electricity supply disrupt the incubation process, leading to the loss of eggs and chicks. Current hatching methods are costly and unreliable. Farmers often face inconsistent hatching rates and high electricity bills. Inefficient Egg Hatching 3
The Solution Manufacturing of GrinHatch , a solar-powered egg hatching machine. It's designed to be affordable, efficient, and eco-friendly. Our Innovative Solution WHAT MAKES IT AFFORDABLE Raw materials are less expensive Using Solar is more economical than electricity and more reliable. 4
How It Works Micro-computer controlling temperature ,humidity &egg-turning, automatic and reliable control system This incubator can combine incubation and hatchery all in one Energy can be Solar, it does not depends on electricity Automatically reserve the hatching data Incubator hull is colorful steel plate having a insulation layer to avoid heat escape, so it can save electricity; 5
Value Preposition Why Choose Us? Energy-efficient with solar power and significant electricity cost reduction. Built for reliability and durable and equipped with smart technology. Higher hatch rates and healthier chicks and path to higher profitability. Comprehensive technical support. Supports sustainable farming and environmentally friendly. Scalability for future expansion. 7
Competitor Analysis Competitors Price Quality Features Customer service Warranty Delivery time Green Energy Solutions $1,000 High Automatic egg turning, humidity control Excellent 1 year 2 weeks Kyerematen Incubators $800 Good Automatic egg turning, humidity control Good 1 year 1 week Green Life Ghana $600 Fair Automatic egg turning Fair 6 months 2 weeks Afri-Solar $900 Good Humidity control Good 1 year 1 week Sunrise Incubators $700 Good Automatic egg turning Fair 1 year 2 weeks 8
Collaborators and Partners 6 Partner Partner Partner Collaborator
Market Size $100 million $50 million $25 million This is the total number of solar incubators that could be sold in the world, if there were no constraints on demand. Total Available Market (TAM) This is the number of solar incubators that a company could sell in the world, given its current resources and capabilities. Serviceable Addressable Market (SAM) This is the number of solar incubators that a company can sell in the world, given its current resources and capabilities, and the competitive landscape. Serviceable Obtainable Market (SOM) 9
12 Go To Market Strategy Paid adds on social media Influencers Target Small and medium scale poultry famers Renting Partner Organizations
12 Direct Sales Price: 2,500 Cedis Cost: 2,000 Cedis Profit Margin: 20% Our product is based on capacity but we are currently focusing on 100egs capacity Revenue Model
Development Roadmap Conduct surveys, focus groups, and interviews with farmers to understand their needs, challenges, and preferences for solar incubators. Q4. 2023 Partner with who can produce solar at a cost that is affordable for our target market. Develop a prototype of your solar incubator and test the prototype to ensure that it meets our specifications. Make any necessary changes to the prototype. Q4 23 2 11 Develop a supply chain to ensure that have a steady supply of solar incubators. Q1. 2024 Q2. 2024 Q3. 2024 Collaborate with small and medium scale poultry famers . Q1 24 Q2 24 Q3 24 Q4 24 Q4. 2024 Expand our business to reach new markets and customers. Develop a sales strategy to reach potential customers and close deals.
10 Impact 3 1 2 3 It will help farmers in rural areas to increase their egg production Reduces carbon footprints and reliance on grid electricity Reduce the environmental impact of egg production Improve their income and food security 4
Meet Our Team Communication and Quality Assurance Officer Alhassan Ayisha Tiyumba BSc Veterinary Nursing Business and Marketing Lead Alhassan Issahaku BSc. Information Technology Logistics and Production Lead Mohammed Abdul-Rauf 2 12 Animal Health and Production Officer Finance and Product Engineer Civil Engineer Dery Manfred