Platos

Platos
Founder & CEO:
Raj Jain

1. Platos
A DIGITIZED CAFETERIA REVOLUTION

2. Organise institutional catering through technology.
Introduction

3. PROBLEM
Unorganized
Biggest Players - 10% of the market 
Largely with small unorganised players
No concrete marketplace for caterers in India
No concrete marketplace for caterers in India

4. HOW IT CURRENTLY WORKS
(WITHOUT PLATOS)
Step 1:
Client reaches out to all nearby caterers.
Step 2:
Find and Interview Caterers.
Step 3:
Visits their kitchens and does food trials.
Step 4:
Evaluates cleanliness, taste and quality.
Step 5:
Gives Menu expectations.
Step 6:
Negotiates rates then starts.
Only to find out the food partner is outsourcing it to someone else after a month.

5. WHATWE DO?
A suite of applications connecting all customers,
food partners, and cafe managers for a truly smart
cafeteria experience
Customers save valuable time bypassing queues
by ordering food online and providing frictionless
feedback
Foods partners save on operating costs from the 
removal of cashiers, improved inventory
management and reduced cash pilferages
Cafeteria managers have a one-stop solution for  food partner discovery, cafeteria design & management, along with a real-time dashboard
Customer
Food PartnerCafeteria Manager
Platos

6. OUR PROGRESS
Since May 2022, Platos is
Across 8 major
cities in India
A team of 30
people
Transforming 40
cafeterias
Signed up with 25 clients
with zero client attrition
with a team of 35 people
Over 45,000 users place
more than 200,000 orders
with an Annual GMV Run
Rate of 18 cr
30

7. OURINSIGHT
Accessible mobile data.
No-cost payment transfer
options (UPI)
Increased smartphone
penetration
have paved the way for the 
SaaS approach to digitising 
cafeterias.
There is no 
marketplace to
judge caterers
 on past 
performance fuelling the 
unorganised industry
Gap between B2C and B2B
catering is blurring,
companies are open to new
ideas
 that deliver a better 
experience for their 
employees.
There is no marketplace to

8. MARKETSIZE
Institutional Cafeteria Market Size in India
Yearly Order
Volume in India
$2
billion
~
Yearly Order
Volume World Wide
$200
billion
~
50L
Orders
Daily

9. Platos
OURSERVICES
SaaS
Cafetaria Digitizing
SaaS + Management
Cafetaria Digitizing
Food Services
Service Stafng
Kitchen and Cafeteria Compliance
Logistics
Logistics

10. OUR CLIENTS

11. REVENUE GRAPH
0L
20L
40L
60L
80L
100L
120L
Jun 2022
Jul 2022
Aug 2022
Sep 2022
Oct 2022
Nov 2022
Dec 2022
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023
Aug 2023
Sep 2023
Oct 2023
Nov 2023
Dec 2023
Jan 2024
Feb 2024
Mar 2024
Apr 2024
May 2024
Jun 2024
Jul 2024
Apr 2024
Aug 2024
Sep 2024
Oct 2024
Nov 2024
1L1.1L 2L
3.5L 3.5L
4L
4.5L
5.5L
6L 6L
7L
10.5L
11.25L
12L
15L
16L
18L
19.8L
23.3L
26.7L
30.2L
40L
47.1L
54.3L
61.3L
70.2L
79.1L
70.2L
97.4L
110.5L

12. Founders
MEET THE
ARJUN K S
CEO, Platos
NYU - LSE
RAJ JAIN
COO, Platos
Anna University, Genesys
Both founders also work as part of the technical team
OUR CORE
TEAM
Tech Advisor :
Ravi Kumar
CTO, FarmGen 
Industry Advisor:
Subramanian Ramamurthy
CEO, Tina Foods
30+ Years of Industry Exp

13. INVEST IN PLATOS
Our Aim: Aggressively expand our client base in all
major cities across India while streamlining all aspects 
of cafeteria operations through IoT and Computer
Vision to reduce human dependency.
Our Ask
`6 Crore
Admin
5%
Product
35%
BD
60%

14. PlatosAPPENDIX

15. REVENUE GROWTH
Platos' revenue is growing
over 15% MoM against
two distinct headwinds
Creating our initial base of early 
adopters in each city as a proof of 
concept.
Only 30% of the workforce has 
returned to ofce

16. COMMERCIAL MODEL
SaaS
Platos’ Commission  - 4 - 6%
Payment Gateway & Tech Charges  - .6%
Other Operational Cost  - 1%
Gross Margin ~ 65%
End to End Cafeterias
We upsell and do end-to-end management 
on Cafeterias when warranted
Platos’ Commission ranges from 6 - 25%
Gross Margin ~ 30%

17. SELFFUNDED
Sales Team - 7 lakhs
Tech Team - 4 lakhs
Operation Team - 4 lakhs
MAJOR PLATOS EXPENSES
Burn Rate - 8 lakhs a month
We will reach CM3 breakeven before EoY
Platos Funding - Bootstrapped by founders
and their family members.
Platos Funding - Bootstrapped by founders

18. OURCOMPETITION Platos Hungerbox SmartQ
Cafeteria Management
SaaS
End to End with service and logistics End to End with service and logistics

19. THANK YOU.