PocketGamer_Lorenzo_De_Carlo_Secrets_Thriving_On_Web_2025.pptx

GameDistribution's presentation for PocketGamer event. London, 2025

1. THE SECRETS BEHIND THRIVING ON THE WEB

2. Lorenzo De Carlo Senior Game Producer, Azerion Gaming More than 15 years in the gaming industry. Worked with big IPs - Atari, Miffy, Smurfs, etc. Favourite titles: Vex & Merge Hospital by Operate Now. Saved over 300 games

3. Ported over 300 top-performing Flash games

4. Increased audience and additional revenue Merge Hospital

5. Advantages of Web Gaming

6. Why Browser? Distribution channel diversification Expand audience Additional revenue

7. Browser AppStores Adapted for Web (no WebGL) Merge Hospital on Web

8. Web vs App No Downloads Instant Access +30% Audience Reach No UA Campaigns Cross-Device Access

9. Centralized Publishing Network of Developers (over 1K game creators) Network of Publishers (over 2K worldwide) Premium Monetization Brings together an otherwise fragmented market

10. 5 Secrets to Being Successful on Web

11. Secret #1 Tips: Touch & desktop optimization. Responsive designs. Test performance. Cross-Platform Compatibility Playable across many devices to ensure expanded audience reach.

12. Secret #2 Tips: Keep it small & iterate. Explore new genres. Reuse assets. Sequels, Prequels, and Spin-offs Quick, engaging experiences with your brand.

13. Secret #3 Tips: Design 1–5 minute levels. Add retention features. Easy FTUE. Engagement is Key Capture attention instantly, prioritize engagement for long-term success.

14. Secret #4 Balanced Monetization Non-intrusive ads like pre-roll, mid-roll, banner-ads and rewarded ads. Tips: Rewarded ads. Shorter levels to show more ads. Balance ads & UX.

15. Secret #5 Power of Web Publishing Web Publishers provide resources for developers to reach wider audiences. Tips: Quality assets & promo material. Appealing design for your TA. Always check GD guidelines.

16. AND partner with... GameDistribution

17. Key Takeaways: G amedistribution.com is your gateway to the web browser. A ccessibility ensures reach. M onetization must respect the player experience. E ngagement keeps players loyal. S equels and spin-offs sustain momentum.

18. Thank You! Let’s stay in touch