Point of parity and point of differentiation

differentiation of coka cola,
and pepsi and their PODs &POPs

1. Point Of Parity And Point Of Differentiation In Coca Cola &Pepsi Cola Fayaz hussain chandio

2. Beverage industry The beverage industry in Pakistan has emerged as a progressive sector over the years, about 170 units are operating across the country in this particular sector.  A comprehensive categorization of the beverage industry would include divisions like; carbonated drinks, juices, milk based drinks, energy and sports drinks, etc

3. Carbonated drinks Pepsi cola Coca cola

4. The core benefit Pepsi Cola and Coca Cola has the same core benefit for their products, which is to satisfy the thirst of their consumers as well as selling a non-alcoholic soft drink. Core benefit is the fundamental need or want that consumers satisfy by consuming the  product or service (Kotler/Keller 2012)

5. POPs & PODs The point of parity is that they are two very famous fresh soft drinks . The point of difference is the image that they reflect : Pepsi is more trendy and cool with an image of young people and celebrities while coca cola is an emotional brand. This is due to the advertising campaigns they both spread.

6. Pepsi vs. coca cola