policy bazar.com journey its foundation

how policy bazar.com is started . history about its founders, what it is all about ,its business idea , its revenue model , marketing strategies , current scenario & its finacial performance .

1. Presented by: Prince kumar Mba 4c 151330

2. Introduction Insurance cover is what everyone aspires to. So that their loved ones are provided for after their death. But the insurance policies they are sold by the agent often leaves them smarting. Most of them are lemon, thanks to the opacity of an industry where a big chunk of the saver’s funds goes into fattening the agent’s wallet. But that was the origin of Yashish Dahiya’s entrepreneurial spirit to set the industry in order with his policy bazaar.

3. Company overview Policy bazaar is India’s largest online financial services platform. The company began operations in 2008 in gurugram Over the next 8 years the company has marked a staggering growth in terms of revenue and customer acquisition to become the largest online aggregator in India. Policybazaar.com boasts of over 30 million unique visitors each year who compare the best suited financial products for them and the sale of over 15,000 policies on a month. Company’s punch line, “Insurance Compare Kiya ” ? says it all. its unique comparative system boosts their credibility. They empower customers with comparative and accurate”

4. Policy Bazaar -Founder Y ashish D ahiya Bachelor’s Degree in Engineering from IIT Delhi(1994) Post Graduate Diploma in Management from IIM Ahmedabad (1996) MBA from INSEAD(2001). Just after that he joined Bain & Co. as a consultant. Later he became the managing director UK at ebookers.com. In 2005, he founded First Europa Global Online Insurance Broker where he was responsible for leading the global expansion and managing the business of the company across 9 geographical locations. He is also a national-level swimmer and tri-athlete himself. He is an investor and founder of paisabazaar . com, which provides the market for fixed deposits and loans at your fingertips

5. Policy bazzar co–founder Alok Bansal Alok Bansal is Co-founder and CFO at Policybazaar.com At Policybazaar.com, he leads the financial department which includes corporate finance and controllership, treasury, tax, strategic planning and analysis functions. He is also responsible for strategic alliance division of the company. Prior to Policybazaar.com, Alok served as the Director, Finance for First Europa . He has held prestigious managerial positions with Mahindra & Mahindra, iGate Global Solutions and General Electric during the early part of his career. He is an MBA from IIM Kolkata and holds a degree in Engineering from Lucknow University.

6. Policy Bazaar -The idea The idea for Policybazaar has its seed in an incident Yashish noticed. “I was going through some of the financials with my father and few things looked dubious. On deeper inspection, my father had been cheated of a few lakh rupees by insurance agents. The transactions looked clean on the face of it but the reality emerged when I looked in closely. This got me thinking about how people are getting duped,” says Yashish and hence came into being Policybazaar .

7. Policy Bazaar -Business Model Policybazaar.com is an aggregator website, which helps customers research and compare the features of different insurance policies within a category, hence enabling them to make an informed choice. We have tied up with insurance brokers which help us procure information such as price, benefit, insurance cover etc directly from the insurers for the customer to compare. Basis the information provided by us, the customer then chooses the best option. We do not charge our customers anything for this service. Our revenue comes from fixed marketing and advertisement fee from the insurance company.

8. Products offered

9. Policy Bazaar – Revenue model Our revenue comes from lead generation for the insurers, advertising and policy sales. The portal does a througout of insurance premium to the tune of Rs 460-Rs 500 crore currently, according to Yashish Dahiya , CEO , Policybazaar . On an average the portal clocks 50,000 transactions in a month. Dahiya said the portal earns a fee of 15-20% of the premium amount. Revenue heads Till 2011 Current Lead generation & advertising 85% 15% Policy sales/ e-commerce 15% 85%

10. Policy Bazaar – Funding The company has raise total funding of $69.6 M in 5 rounds from 9 investors. Policybazaar has been fueled up heavily by Premji Invest , the personal investment vehicle of Wipro chairman Azim Premji .    Also, it has recently raised 120 crore in equity funding from private equity firms. Other stakeholders include Tiger global Management, naukri . com operator Info Edge, Intel Capital, Inventus Capital Partners and Ribbit Capital. The company is likely valued at Rs 2,000 crore .

11. Policy Bazaar – Competitors Insurance companies with their own products are not our competition in any way. Other portals like bank bazaar & finance bazaar is dealing in their own way.

12. Policy Bazaar – Marketing campaigns The company spent Rs 52 crore on advertising and promotional expenses. We expect to spend more and more on our offline campaigns as we believe that when it comes to online presence in insurance, we are already one of the top performers. Even with reduced expenses on online, we haven’t seen a dip in our customer visits, which to me implies are brand is growing since we are getting more and more direct customers. Policybazaar.com has rolled out many campaigns on TV with Comedy Star “ Kapil Sharma” and has also tried the radio route. PolicyBazaar has appointed “Lowe Lintas ” as its advertising agency. Platform 2014-15 Current Online / digital 95% 50% Offline marketing 50% 50%

13. Some current facts about policy bazar.com The parent company of Policy bazaar, the online portal for financial products has reported revenues of Rs 77.6 crore for period ending March 31, 2015. Expenses totalled to Rs 148.6 crore according to company’s filing with the registrar of companies, leaving a loss of Rs 71 crore . For FY16, the portal is targeting revenues of Rs 100 crore . “We will achieve profitability by March 2019 and generate profits worth R100 crore by 2020,” Dahiya said

14. Future of digital insurance According to information on Insurance Regulatory and Development Authority of India, private sector had issued 57.37 lakh life insurance policies in FY15. A report by Google and The Boston Consulting Group said Rs 7,000-8,000 crore of new insurance sale in India are influenced by the digital platform. By 2020, Rs 110,000 to 120,000 crore of new insurance premiums will be led by digital.

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