portfolioLawrence Adebiyi 3.0 Project 2 (1).pdf

2 of 2 deliverable uploads for portfolio

1. Zooming
into Focus
Zoom!
Full Sail University
3.0 Project 2:
Developing
Your Brand
Identity Kit
Transforming Media with Creativity and Innovation
Lawrence Adebiyi
2024

2. Introduction
Design 2024
Lawrence
Adebiyi
The objective of this project is to develop my
comprehensive
brand identity kit, focusing on essential elements such as font families,
color
palette, and logo design.

3. Full Sail University2024
Overview
Balance,
Harmony, and
Innovation
Creating timeless
content that reflect
personality and
function
My brand identity is modeled for a creator
actor/producer- someone who is imaginative, creative, and
can bring their vision to life. “Being the Creator, you're
inventive, unique, and vibrant - and it's all by your own
design. You intend to inspire creativity in everyone around
you. You help others realize their unique vision, and to
express themselves and their individuality”
(Putnam,2013-2020). This personality, when fueled with a
passionate desire will excecute until the project is not only
finished, but complete. They will innovate in the mediums
of: T.V./Film,streaming platforms and all media and
advertising based industries that service and provide
content for worldwide distribution. They can add some
creative depth and strong appeal by examining stories and
characters in high detail. They can push narratives of rich
imagination for stories of all types and sizes.

4. Interior Design2024
Font Families
01
02
FatFrank Heavy
Neue Haas Grotesk
Header Font:
Paragraph Font:
FatFrank is a big-boned and
friendly typeface with
rounded corners. Inspired by
early 20th century geometric
sans serifs this font is perfect for
headers and titles with its fun
inviting attention grabbing
aesthetic.
This sans serif is an modern version of Helvetica released in 2011. Chosen for its
warmth and energy, it’s clean, clear,and intelligent in form. It has what insert
name . From a Ted tell on would call a visual inflection which is part of
This font creates a crisp transition between the Header while maintaining the
energy and expressiveness with the draw of an informative yet exciting tonality
which blends well with a creator who has to appeal, draw you in and close. By
close that is in implementation of desired plan.

5. Interior Design2024 Font Families
Adobe Fonts
Header Font:
Paragraph Font:
FatFrank Heavy
Neue Haas Grotesk

6. El Tigre Orange
Draper Blue Sharp Navy Ready RedWavy Blue
Color Palette
Represents honor and
principles. This color
adds a tone of
integrity and
professionalism.
Offers balance and a
connectivity in energy and
display. It symbolizes the
creator aura and efficiency
Represents command and
discipline. This color sets the
tone for order and execution
of plans.
Offers fun and a light
hearted approach. This
color balances the
intensity of the darker
blues with an inviting
warmth and likability.
Represents
enthusiasm and
vigor. This color
symbolizes the
creator’s movie and
passion to bring it!

7. Color
Palette
Wavy Blue
Sharp
Blue
Ready
Red
Draper
Blue
El Tigre
Orange

8. Adobe Color
Color Palette

9. Interior Design
2024Logo
Design
Coming
Soon.......

10. Impact Design
Psychology of Fonts
Psychology of Colors
Selection Rationale
The chosen colors reflect the creator’s personality and impactful energy. The
blue s embody the level of integrity and the honor that is in the nature of a
creator to accomplish the goal at hand. El Tigre orange is electric and bursts
with the appeal of vibrant energy and serves as a commitment to be in the
present moment. The power of the red is indicative of readiness. Light hints of
mint green are used to accentuate fresh lively energy and a flourishing aura. The
color palette is overall designed to mirror the intrigue, appeal, and attention to
detail that a creator orchestrates with precision.
“FatFrank Heavy” conveys bold impact while being fun and
commanding. Its strong but brings you in without being
intimidating, which is a charming allure for a creator.
“Neue Haas Grotesk” compliments this with its fun and
appealing appearance. It then forms a visual conversation
that makes you feel like you are receiving special attention
at a social mixer and being enlightened.

11. References
Cinelli, M. (2016, April 19). The power of typography .
YouTube.
https://youtu.be/C_RzDqgGcao?si=iwHacv9YqSWXgvnD
Hyndman, S. (2014, December 24). Wake up and smell the
fonts. YouTube.
https://youtu.be/OXc-VZ4Vwbo?si=dsdpyPX02KexFPNh
Johnson, R. (2017, May 17). The Psychology of Color.
YouTube.
https://youtu.be/B8FqI5Kun34?si=zQyZBVu4XZybbbSw
Masters in Marketing. (2023, May 23). Decoding Color
Theory . YouTube.
https://youtu.be/B8FqI5Kun34?si=zQyZBVu4XZybbbSw
Mulligan , T. (2023, January 11). We See Color Differently?.
YouTube.
https://youtu.be/B8FqI5Kun34?si=zQyZBVu4XZybbbSw
The psychology of fonts. YouTube. (2016, July 8).
https://youtu.be/vrlHTJdJ9OM?si=NqWWmIg-YHo62zDS
Putnam, K. (2024). Discover the Power of Brand
Archetypes:
Unlocking the Secret to Effective Branding. Retrieved
January 6, 2024, from
https://www.kayeputnam.com/brand-
archetypes/