Power Point Presentation ON Butter Buds In India Market

Power Point Presentation ON Butter Buds In India Market

1. Power Point Presentationn On BUTTER BUDS Products Submitted By: Girish Gangasagare [email protected]

2. Contents 01 About Butter Buds 02 Products Of Butter Buds 03 Key Benefits 04 Applications 5 6 7 8 Competitors SWOT Analysis Market Potential Recommendations

3. BUTTER BUDS Duke Thomson’s offers wide range of products which include Butter Buds. Butter Buds products are concentrated dairy flavourings made from real butter, cream and cheese. Butter Buds are speciality flavours which enhances mouthfeelness of end product. They are designed to add rich buttery, creamy, cheesy flavor to various food products while reducing fat and cholestrol.

4. Products 1) Butter Buds Butter Buds are made from real butter fat. Butter Buds are dehydrated butter flavoured granuels or powders with most of the fat removed. They are designed to provide the flavor of butter without high fat or calorie content.

5. 2) Cheese Buds Cheese buds are concentrated cheese flavor products developed by butter buds. Cheese buds are powdered cheese concentrates made from real cheese using a proprietary enzyme modificaion process. Cheese buds are 40 times more flavorful than standard cheese.

6. 3) Cream buds and Milk Buds Buttermilk Buds, Cream Buds, Milk Buds, Sour Cream Buds and yogurt buds are concentrated dairy ingredients. They are powdered dairy concentrates produced from fresh cultured cream and milk. These products offers rich dairy flavor and improves nutritional profile of applications. Cream buds and Milk Buds brings full fat taste and rich mouthfeel to end products without adding much acctual fat. Cream buds and Milk Buds enhance other ingredients.

7. Key Benefits Of Butter Buds Cost Effective : Products gives best possible results and profit. Non GMO: Butter Buds Products are not genetically modified. Glutein Free: Butter Buds products does not contain Glutein. Mask Of Flavours: To maskoff other flavours, e.g. Soyprotein in Milk Drinks. Zero Transfat: Butter Buds products comes with No Transfat. No Cholestrol: Butter Buds products comes with No Cholestrol. Enhances Mouthfeel: Butter Buds products are rich in flavor, taste and aroma and it enhances mouthfeelness of end product.

8. Applications Of Butter Buds with Example Applications Product Type Example Product Potential Commpanies Bakery Cakes, Cookies, Biscuits Butter Cookies, Cream Biscuits Unibic, Modern Confectionary Toffee, Chocolates Cream Filled toffees Mondelez, Lotus Beverages Flavoured Milk, Milk Shakes Butterscotch, Protein Drinks Farm Delish, Cravova Snacks Popcorn, Chips Butter Popcorn Haldiram, Bikaji, Balaji Desserts Ice-Cream, Kulfi Butterscotch Ice-Cream Naturals, Hocco RTE Gravies, Sauces Butter Chicken MTR, Gits

9. Global Competitors Global commpetitiors in India have acquires almmost 50-55% dairy inngredients market share Kerry: From Ireland and actiive from past 60 years, portfolio spans in food, beverages, biotechnology and pharma. Delta Nutritives: company is more focused on powdered and liquid ingredients. IFF: They are into manafacturinng of powdered dairy products. Givaudan: Worlds largest flavor company and strong presence in indian dairy, and they too offers powdered dairy concentrates. Domastic competitors have acquired 30-35% of dairy ingredients market share Adare: From Anand Gujarat, Specialised inn manafacturing of liquid and powdered flavours. And it is an Indian Subsidary of flavorco, UK and CPI. Puramio: From Indore MP, Specialised in essence, colors and flavors. Flavorade India: Active from past 46 years, based in delhi, specialised in various flavours. DomasticCompetitors

10. SWOT Analysis Of Butter Buds Products STRENGTHS: Easy to use: Butter Buds Products comes in powdered and liquid form, so it becomes easy to use. High Intensity: Butter Buds products are 40 times strong and it has high inntensity. Wide Applications: Butter Buds products are used in dairy,RTE, desserts, soups, confectionaries, snacks, protein drinnks, beverages, plants based foods. Longer Shelf life: Butter Buds products comes in powder form and have strong shelf life from 12-24 months.

11. Weaknesses Premium Pricing: Compared to other companies and their same products butter buds pricing is almost double. for cost saving in Indian Market Consumers prefers low priced same products. Limited local suppliers: In India only Duke Thomson’s is the primary supplier of butter buds products so it is an advantage for duke tomoson’s. and duke need to reach and increase customers. Low Consumer Awareness: In India there is low awareness about butter buds products and strong monopoly companies are already into indian market.

12. Opportunities Rising Demand: Rising demand in consumers about clean label, Preservative and artificial flavor free food may help Duke Thomson’s to expand their dairy concentrates. Growth in RTD Dairy products: Rapid growth in ready to drinnk and Indian flavoured milk drinnk market and flavoured dairy products like yogurt,cream is growig fast. Flavoured dairy products industry value is around 30billion USD. Companies like Milky Mist they are focusing more on flavored dairy products. Collaboration: Need to colaborate with companies like Milky Mist, Griffith,ITC For their RTE, Beverages.

13. Threats Domastic Competition: Indian commpanies like adare, they are into manafacturing of powder dairy concentrates, so their pricinng will be affordable for consumers, and in India for cost saving consumers will go for affordable pricing. Artificial Flavours: The artificial flavors are cheap in pricinng. EXIM Regulations: Changes in import tariff may increase of pricing of Butter Buds concentrated products.

14. Market Potential Dairy Ingredients market: India is the largest producer and consumer of dairy products, and also value added dairy products like protein milk, milkshakes, flavor curd. CAGR Of dairy ingredients in India is 10-12% More Demand For Flavored Dairy Products: Yogurt market 14 Billion, Flavored Milk Drink market 60 Billion, Dairy snacks 50+ Billion, so there is rise in demand for dairy products. and it will help dairy conncentrated products as well. Premium Ingredients Demand: Big brands are focusing more on to reduce transfat and cholostrol in their products, so with the help of butter buds it will be easy for them.

15. Recommendations FMCG and Healthy Food Brands: Partnership with FMCG and health, food brands, and protein drinks companies like phab, Cravova. HoReCa : should approach Hotels, Restaurants and Caterers segement of food industry or chain of hotels, They are having their own kitchens, and they can use butter buds prducts. Usually companies focus more on B2B and B2C, So HORECA Is a potential market segment. And dairy products have low shelf life, so food segments like HORECA prefers more shelf life products.

16. Thank You... Girish Gangasagare