Powerpoint about sustainability in agriculture in.pptx

Presentation

1. Work plan Uzarsif application

2. Introduction: Agriculture in Lebanon constitutes the third most important economic sector in the country after the services and industry sector, as this one contributes about 7 % of the gross domestic product. It provides an income for about 15 % of the population. Agriculture in Lebanon, which has fertile lands and mountainous mountains, has faced a number of problems in the past years, especially after the start of the economic crisis in Lebanon in 2019. Among the many problems facing this sector:

3. Old or inappropriate agricultural methods in Lebanon that lead to dredging, erosion and impoverishment of the soil. Groundwater depletion. Pollution of surface water and the use of pesticides and improper fertilization, which leads to the emergence of a number of health problems. Environmental pollution Finally, the high prices of agricultural inputs. From here, the Uzarsif Association came to activate and develop the agricultural sector by transforming it into a vital sector through several programs and services, the most important of which is the Uzarsif application.

4. Uzarsif Application: The Uzarsif application aims to develop and support the agricultural sector through a series of services that distinguish it. The services that the application provides:   Guidance services through the farmer's guide, which allows the browser to identify the various types of crops and what are the good agricultural practices that he must follow, in addition to identifying diseases and pests and how to treat them in various ways.

5. Guidance services: This is done by testing the most appropriate crops that allow the browser to identify the best crops that can be cultivated through various characteristics that the browser enters (type of soil, altitude above sea level, type of cultivation, region, irrigation method. Consulting services: through direct communication through the application with the representatives of the association who provide advisory and guidance assistance to the browser.

6. Economic services: by building farming contracts with the association that provides the browser to sell his agricultural products at reasonable prices and obtain a better income from selling the products in addition to land guarantee contracts. In case that the browser has land that meets all the required conditions, the association can invest this land or help in cultivating it. One of the most important features of this application is that it is a free application that anyone can benefit from and start agricultural work without any advisory and guiding costs variety Plus, this application looks forward to expanding green spaces and encouraging people interested in the agricultural sector to reclaim their lands and to start working in this sector to build a feasible and effective economy.  

7. Targeted people: This paragraph aims to draw a clear picture of the first customers that we will target to develop the best marketing plan.   The targets are: Farmers mainly, and they are the people who practice agriculture as a basic work. They are distinguished by their semi-permanent presence in villages and rural areas. Older farmers do not have money and knowledge of smart technology. Agricultural engineers and technicians, who are the people who have decided to specialize in the agricultural field and always seek to learn and gain experience. People who seek to invest in the agricultural sector and are always looking for ways to obtain information and learn.

8. The Uzarsif : The Uzarsif application in Lebanon is unique in targeting all classes of society and providing a wide range of services that cannot be available in another place and application. Ease of work and access to information, allowing anyone to browse and use the application away from any educational level Competitors: Lebanon lacks the existence of this type of application, which makes the Uzarsif application feel that it is the first and unique in this regard, so there is no competitor or similar to it.

9. Application site : An application will be available for free on the Google Store, which will allow only Android phone holders to benefit from it at this stage.   The marketing plan: To reach all the targets, the marketing plan will be divided into several parts, according to the type of target. The first section is marketing and application in villages and rural areas, through agricultural centers and WhatsApp groups, as there are groups in most areas called our village. The second section is marketing for application in universities and scientific institutions.

10. This is done through student volunteers and teachers working in this field the third section is marketing the application through the representatives and staff of the association through initial visits to farmers, meetings and meetings. The fourth section is marketing the application through various social media means by publishing publications related to the application, which will attract people interested in this sector. Allow to visit the interaction between the user and the application. Continuous communication between the delegate and the user. contracting and working system. Achieving the goals will allow the Uzarsif application for the association to obtain a database of farmers and users in terms of agricultural areas, types of crops and types of agricultural practices followed.