PPT 2 Updated Intro to Reading Visual Arts.pdf

PPT 2 Updated Intro to Reading Visual Arts

1. READING VISUAL ART (GEE 3)
INTRODUCTION
MA. CLAIRE ANN S. DUQUE
PPT 2

2. •deals with the study of art appreciation, interpretation,
and criticism. It surveys techniques, composition, materials
terminology, and the culture and social influences of art
forms.
•A scope of humanities aside from Literature, Music,
Drama & Theater and Dance.
•An art form that is seen.
DEFINING VISUAL ARTS

3. FORMS OF VISUAL ARTS
1. Painting
2. Drawing
3. Printmaking
4. Sculpture
5. Ceramics
6. Photography
7. Video Making
8. Filmmaking
9. Design
10. Crafts
11. Architecture

4. DEFINING READING VISUAL ARTS
•It is the ability to read, analyze and critique works of visual arts. Reading is the
process of forming a perception based on the imagery, form and language of the
text translated through the experience of the reader (Cramer, Ortlieb and Cheek
2007). On the other hand, visual reading is the ability to find meaning through
imagery. Humans read not only the texts but also images.

5. PURPOSES OF VISUAL ARTS
1. Ceremonial Purposes
2. Artistic Expression
3. Narrative Purposes
4. Functional Visual Arts
5. Persuasive Arts
6. Conveyance of Beauty

6. WHY DO WE NEED TO STUDY ART?
•According to the study of Punzalan (2018), people may learn to address and
embrace diversity, present emotions and differentiate values in the world.
•Arts allow the schools to provide the students with knowledge of ethics, see
social realities and understand their rights and responsibilities.
•Arts improve the performances of the students, specifically learning skills, critical
thinking skills, creativity and school attendance (Eisner 2003).

7. BENEFITS OF STUDYING ART:
1. To develop self-exploration and self-expression.
2. To understand varied cultures.
3. To develop strong analytical abilities.
4. To develop better interpersonal and intrapersonal skills.
5. To enhance communication skills.
6. To develop higher-order skills.
7. To help in conceptualizing, problem-solving and critical thinking.
8. To develop self-discipline
9. To adapt and be creative

8. GROUP ACTIVITY
•Create small groups in the class and
choose one benefit of studying art. Write
it on a piece of paper and share or
explain it to the class.

9. 7 BASIC ELEMENTS OF VISUAL ARTS

10. SHAPE
üa two-dimensional design encased by
lines to signify its height and width.
Shapes are used to provide a
symbolic and faux feeling. Shapes can
have different colors to make it
seem three-dimensional. There are
different types of shapes like circles,
triangles, and squares. 
üTo create contrast within the
frame.

11. LINE
•Are marks moving in a space between
two points. Artists use many
different types of lines like: Including,
actual, implied, vertical, horizontal,
diagonal, and contour lines. Each line
has a different meaning, curve,
length, thickness, and flexibility.
•Always have direction and represents
figures and forms.
•Expresses movement
•Straight Lines: Steadiness & Force
•Horizontal Lines: Repose & Serenity
•Vertical Lines: Poised, balanced,
forceful & dynamic
•Diagonal Lines: Action & Movement
•Curved Lines: Grace, Movement,
Flexibility & Joyousness

12. FORM
•A three-dimensional object that
can be held and walked around.
A form can be objects like
cylinders, spheres, or even
hard-edged objects like cubes. 
•It applies to the over-all design
of a work of art.
•It describes the structure or
shape of an object.

13. SPACE
•The distance between shapes
and objects.
•Positive space refers to the
areas of the work with a
subject.
•Negative space is the space
without a subject. Artists
use spacing to create
different effects.  

14. TEXTURE
•Is usually used to describe the
surface quality. Textures can be
‘real’ or ‘implied’. Real surface
quality is mainly seen through three-
dimensional works, like sculptures.
Implied surface quality describes how
the eye perceives the texture based
on visual cue.
•Deals with the sense of touch.
•Contributes to the total effect of
the finished work of art.
•To create emphasis
•Smooth/Rough, Hard/Soft,
Woven/Bumpy, Jagged/Ridged

15. VALUE
•The degree of perceivable lightness of tones within an image.
The difference in values is called Contrast. It references the
lightest and darkest tones with grey variants in between a
work of art. 
•Helps the artist to use colors to the best advantage.

16. COLOR
•The spectrum of light broken down
when hitting a surface and reflected
into the eye. Color has various
properties like ‘hue’ which has a basic
range of colors like red and blue,
‘intensity’ which is the strength of a
color, ‘value’ which is the lightness
and darkness of the color, and
‘temperature’ which is the warmness
or coolness which the viewer feels
when looking at the color.
•Delight in color is a universal human
characteristic.
•To convey balance/harmony

17. LESSON SUMMARY
THERE ARE SEVEN ELEMENTS OF ART:
 
LINE, INCLUDING DIAGONAL, VERTICAL, AND WAVY LINES; 
SHAPE; WHICH PROVIDES A SYMBOLIC AND FAUX FEELING;
SPACE, WHICH CAN BE CREATED BY OVERLAPPING SHAPES; 
VALUE, WHICH CAN BE UNDERSTOOD USING A SCALE; 
FORM, WHICH IS ONLY APPLICABLE TO THREE-DIMENSIONAL
WORKS OF ART; 
TEXTURE, WHICH CAN BE REAL AND IMPLIED;
COLOR. WHICH IS A PROPERTY OF LIGHT.
WHILE NO WORK OF ART NEEDS TO INCLUDE ALL OF THESE
ELEMENTS, ANY WORK OF VISUAL ART MUST USE AT LEAST ONE.
CREATING ANY WORK OF ART MEANS DECIDING WHICH ART
ELEMENTS WILL BE THE MOST IMPORTANT AND USING THEM
CREATIVELY.

18. IMPORTANCE OF THE ELEMENTS OF ART
1. A person can't create art without utilizing at least a few of
them. No elements, no art—end of story.
2. Describe what an artist has done.
3. Analyze what is going on in a particular piece.
4. Communicate our thoughts and findings using a common
language.

19. EXAMPLES OF VISUAL ARTS
PAINTING
Monalisa by Leonardo da Vinci

20. SCULPTURE
La Pieta by Michelangelo

21. ARCHITECTURE
Leaning Tower of Pisa (Italy)

22. DRAWING
Darna by Mars Ravelo &
Nestor Redondo

23. PHOTOGRAPHY
Photojournalism by Dennis Bautista

24. VIDEO ART
The Colour of Nothing:
Contemporary Video Art,
SF and the Postmodern
Sublime by Andrew Frost

25. ASSIGNMENT
Submit a cut-out of a work of art
using an old newspaper or magazine and
be ready to identify the element which
you think is being shown in the art.

26. Additional examples of the 7
elements of visual arts found in
photography

27. SHAPE AS PATTERN

28. SHAPE AS FRAMES

29. LINE

31. TEXTURE

32. TEXTURE IN DEPTH

33. COLOR

36. VALUE

38. SPACE

39. DAMYANG’S JUKNOKWON BAMBOO FOREST

40. NEGATIVE & POSITIVE SPACE

41. FORM

43. PRINCIPLES OF ART
1. PATTERN - is the repeating unit of space or form. It is the
repetition of a visual element.
Types of patterns:
a. Man-made patterns - refers to the patterns based on
patterns of nature.
Ex.: Shapes of the leaves, shells or fishes
b. Natural Patterns - refers to the patterns that are both
structural and decorative in purpose.
Ex.: Patterns of waves or trees

45. 2. BALANCE - is how each element of art relates to the
other witihin a composition. It creates a visual equilibrium.
Two types of balance:
a. Asymmetrical balance - it is when both sides are
different, but it is arranged so that it looks balanced.
b. Symmetrical balance - refers to a sense of
formality, order and permanence.

46. SYMMETRICAL ASYMMETRICAL

47. 3. EMPHASIS
- the focal point of art to
attract a person’s attention.
Artworks may have one or
more areas of emphasis.

48. 4. CONTRAST
- the difference in art. It is the
arrangement of opposite
elements, such as smooth and
rough textures, small and large
shapes and light and dark colors.

49. 5. HARMONY & UNITY
- give art a sense of cohesion
- it is when an artwork achieves
a certain point of wholeness.
- an artwork becomes complete
because all the elements work
together in a composition.

50. 6. VARIETY
- takes place when an artist
uses different elements in a
composition. The artist
chooses to vary in exposure,
color, angle, shapes and
sizes.

51. 7. MOVEMENT
- is the physical movement in art.
It can also be shown through
repetition, like lines repeating
over and over again.

52. 8. PROPORTION
- in art, this means the relationship of
two objects in a composition or an
object’s relationship referred to as a
whole. For example, if you're painting a
portrait of a dog and a person, the
dog should be at the correct scale in
relation to the person. The person's
body (and the dog's as well) should be
in a proportion to what we can
recognize as a human being. Essentially,
scale and proportion help the viewer
make sense of the artwork.