ppt development and and of tourism.pptx

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1. Marinated Chicken Restaurant Student’s Name Ashu 301341527

2. Our Identity We are a marinated chicken restaurant chain offering quick, affordable, and delicious meals infused with traditional Indian spices, catering primarily to students, factory workers, and cost-conscious consumers.

3. Problem worth Solving Our potential customers often face the challenge of finding tasty, time-efficient meals that are also affordable. They seek convenient options that fit into their busy schedules without compromising on flavour or quality.

4. The Solution Our restaurant provides a solution by offering marinated chicken ready to cook, seasoned with authentic Indian spices. We cater to the time-sensitive needs of our customers, providing a meal that can be prepared in just 20 minutes at an unbeatable price of $7.99 per lb.

5. TARGET MARKET Our ideal customers include students, factory workers, and cost-conscious consumers. Demographically, they span various age groups, with a primary focus on individuals aged 18-40. We estimate a significant potential customer base within our target demographics in our chosen locations

6. Chick Queen Galitos KFC Competitors 01 02 03

7. Unique Marinades and Flavors Offering unique and diverse marinades that aren't commonly found in your area can be a strong selling point. Experiment with flavors that blend local ingredients with international cuisines to create a distinctive taste profile. Implement a subscription model where customers can receive a set amount of marinated chicken regularly. This not only ensures steady business but also builds customer loyalty. Allow customers to customize their orders by choosing from a variety of marinades, spice levels, and additional seasoning options. This can appeal to a wide range of taste preferences and dietary requirements. Customization Options; Subscription Services competitive advantage,

8. Marketing Plan 1.Build a Professional Website 2.Leverage Social Media 3. Email Marketing 4. Influencer Marketing 5. Paid Advertising This Photo by Unknown Author is licensed under CC BY-SA

9. Social media campaigns Local advertising Sampling events Partnerships with local businesses and community organizations Targeted online advertising Promotions on food delivery applications Marketing Activities

10. Cost for leasing storefront locations Equipment Purchases Staff wages Marketing and advertising costs Inventory Utilities Expenses

11. t THANK YOU