PPT ENG. Q2 - W6 Recognizing Propaganda Devices.pptx

PPT ENG. Q2 - W6 Recognizing Propaganda Devices.pptx

1. Classroom Rules :

2. recognize evaluative word choices to detect biases and propaganda devices used by the speakers (EN6LC- IIIb-3.1.12), B. analyze biases and the different propaganda devices used by speakers; C. Create/Develop an advertisement using one of the propaganda devices to endorse a product. D. appreciate the value of asking or researching from reliable sources rather than merely believing on propaganda techniques . Learning Competency:  

3. Feedbacking: What are the different text types?

4. Review: Identify what type of factual text is being described in each number. It is a type of text that instruct someone on how to do something or how something was done . Procedural

5. It is a type of text that gives a vivid description of the characteristics or features of something. Description

6. It is a type of text that persuade or sway someone to do or believe in something. Persuasion

7. It is a type of text that retell an event or series of events. Recount

8. It is a type of text that argues one side of an argument or discuss both sides of an issue. Discussion/ Argument

9. Recognize Evaluative Word Choices to Detect Biases and Propaganda Devices Used by the Speakers

10. Pretest You’re Biased! Read each message and decide whether it is biased or not. Then, identify which propaganda technique is used . NEW VIDEO GAME “ Thrill a minute!” “ The best game out there!” “Exciting stuff” Is this message biased? If it is, what propaganda technique does it use? Glittering Generalities Bandwagon

11. Vocabulary Bias 2. Propaganda is a judgment based on a personal point of view Messages that are made to manipulate people’s actions and beliefs

12. Let the learners watch this video and answer the questions below .

13. 1 . What is in the commercial? The commercial is about fried chicken. 2.What details or words in the advertisement attracted you? Why? Here are some words or ideas: crispy, crunchy, yummy, tender, best, favored with secret blend of herbs and spices, perfectly fried, amazing and addictive.

14. 3. What makes the commercial catchy? The commercial is catchy because of the convincing words included in it. 4 . If you are the customer, would you buy the food endorse in the video? Why? If you said yes, you were definitely caught by the positive descriptions given.

15. Science and Health Integration: What nutrient can we get from eating chicken? Protein - Nutrient from eating chicken It can build and repair worn out body tissues.

16. Real Life Situation: Have you tried to convince someone to try a new product? How did you do it? Look at these pictures. These are the local products we have in our locality. Think of way how you can promote these products to everyon e.

17. What Is It Recognizing Bias and Propaganda Devices   Bias is a judgment based on a personal point of view or prejudice in favor of or against one thing usually in an unfair manner. It means that a person prefers an idea and possibly does not give equal chance to a different idea . Bias is generally seen as a “one-sided.” perspective . It is usually found in essay writing. Bias can be influenced by several factors, such as popularity .

18. Some Indicators of Biased Information The language used is often extreme, exaggerated or inappropriate . 2. The argument appeals more to the emotions then to the logic. 3. The author wishes to present a limited view of the topic.

19. Some Indicators of Biased Information 4. Presents only one side of an argument/ heavily opinionated. 5. Includes only facts or examples that support the speaker’s opinion. 6. Mostly, the purpose is to persuade, endorse promote, market, sell or entertain with no regard for factual evidence.

20. Examples of Bias \ “Cats are not good for anything ”. Bias against cats. 2. “The best event for me is playing badminton not soccer.” Bias against soccer . 3. “I like all sports, but none are as good as football.”. Bias against other sports.

21. Recognizing Bias and Propaganda Devices What Is It Propaganda refers to the spreading of information, ideas, or rumor with the intention of influencing people’s opinions or emotions. In propaganda, there are misleading ideas that are used to promote or publicize a particular cause or point of view. The different materials and media used for conveying propaganda messages include paintings, cartoons , posters , pamphlets , films , radio and TV shows , and websites . Different companies use propaganda devices when they advertise their products to convince people to buy them rather than those of others.  

22. Advertisement presents different points of ideas to the viewers such as to:   1. inform - giving information about different topics; 2. entertain - making people laugh and making life a little lighter; 3. persuade - giving public opinion; and 4 . criticize - giving opinion on certain topics

23. SEVEN (7) TYPES OF PROPAGANDA

24. 1 . Bandwagon It is a device used to attract t he public to use a product or join an activity because everyone is doing or taking it. Look at the picture. What about it? What can you say about the purpose of the speaker in creating this kind of advertisement? How many persons are shown in the image? Do you think the audience will be convinced to do an activity, use or buy a product if only one person is doing or using it? Why or why not?

25. Example: “ Join an educational trip to Silliman University Anthropology Museum. Buy two (2) tickets and get one (1) for free. Join thousands of learners who have watched the exhibits of rare and priceless collections of ethnological artifacts from early 500-200. B.C. So, what are you waiting for? It is worth the experience!” 1 . Bandwagon

26. 2. Card Stacking The strategy of showing the product’s best features, telling half-truths and omitting or lying about its potential problems. A brand of snack food is loaded with sugar and calories. The commercial misleads the customers by boasting that the product is low in fat, which implies that it is also low in calories.

27. 2. Card Stacking

28. Math Integration: Solve this Problem: Thess bought 1pack of Sun chips with 18 grams of whole grains as much as a slice of wheat bread. If she bought 12 packs of Sun chips how many grams of whole grains would she have ? 18 grams of whole grains X 12 packs of Sun Chips ___________________________ 216 grams of whole in 12 packs of Sun Chips

29. 3. Transfer It is an act of associating or relating a product to someone or something we like. This technique uses your feeling about one thing to get you feel the same way about something else . T ransferring the authority and popularity.

30. It is a propaganda device that is used when an important person or famous personalities endorses a product or service to target audience. 4. Testimonial Kris Aquino was one of the most famous actress and effective endorsers of the Philippines that has millions of followers and fans. She can easily convince people to use the product she is endorsing because of her popularity, experience and knowledge about the product.

31. 4. Testimonial

32. 5. Plain Folks This is the use of ordinary person rather than rich or powerful individual to promote a product or service is of appeal and value to everyone. Its technique is in contrast with the use of celebrities. An ordinary housewife/mother is washing clothes. For sure many mothers can relate to her. The purpose of this ad is to promote wise, healthy and simple living.

33. Just like the man in the picture, former Senator Manuel “Manny” Villar, who comes from a middle class family in Tondo now a billionaire appears ordinary, rather than rich. ( http://en.m.wikipedia.org./wiki /

34. 6 . Name Calling This device or technique consists in giving a bad name to a person, a group of idea or an event. This is used when on product puts down a similar product by saying theirs is superior in some way. Political candidates also use this to make their opponent undesirable.

35. The most obvious name-calling involves bad names. For example: Fascist Bum Terrorist extremist 6 . Name Calling

36. 7. Glittering Generalities It makes use of general, high sounding/fancy words to promote a product or idea that elicit a positive response or feeling from you. In turn this feeling is what makes you want to buy the product, try the service or become affiliated with the brand. 7.These feel-good words regularly surface in commercial taglines and political slogans: The No. 1

37. 7. Glittering Generalities

38. 8. Technical Jargon . It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers or audience. It does not really explain how it is connected with what is being promoted. Example: “ Soyamar with lacto -bacilli shirota strain is good for your TUMMY.

39. G. Appeal to Fear . It scares or frightens consumers so that they will either patronize or avoid the product or service. Example: “Cigarette smoking is dangerous to your health. It may result to cancer and other respiratory illnesses.”

40. H . Powerful Words . It uses either pleasant or hideous sounds to either lure or drive people away from something. Example: Shampoo commercials saying “ soft , silky , shiny hair ” to convince the audience to patronize the products.

41. Salient Points! Let’s Learn More! Name calling- giving a bad name to a person, a group an idea or an event Glittering Generalities – using high sounding fancy words like “ better ”or “ best”. Card Stacking –showing the product’s best features, telling half-truths and omitting or lying about its potential problems Transfer - transferring the authority and popularity Plain Folks – ordinary person rather than rich or powerful individual Testimonial – celebrity endorsement Bandwagon – everyone is doing it / peer pressure TYPES of PROPAGANDA

42.   Source: https://www.emaze.com/@AQOWRWFL. Individual activity: Direction: Identify correct propaganda devices being described. It makes use of general, high sounding/fancy words like “ better ”or “ best” to promote a product. G l i t t e r i n g G e n e r a l i t i e s

43. 2. It is an act of associating or relating a product to someone or something we like. It is transferring the authority and popularity. t r a n s f e r 3. Using of important persons or famous personalities/celebrities endorse a product or service to target audience. T e s t i m o n i a l

44. It makes you think that everyone else is doing it. B a n d w a g o n 5. This is the use of ordinary person rather than the rich or powerful individual to promote a product.   P l a i n F o l k s

45. 6 . It is giving a bad name to a person, a group an idea or an event. .   N a m e C a l l i n g 7 . Means presenting favourable facts about the product. It is a way to manipulate information so that one product looks better than another. C a r d S t a c k i n g

46. . 9. . It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers or audience.

47. 10. It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers. P O W E R F U L W O R D S

48. B. Recognize bias statement. Put a before a number if the statement is bias and if not. Write your answer on a separate answer sheet. x / 1. Study shows citrus fruits are good sources of vitamin C . / x 2. Beth and John are the best persons for the job. 3. I don’t like classical music, it is too complex. /

49. B . Recognize bias statement. Put a before a number if the statement is bias and if not. Write your answer on a separate answer sheet. 4. Research shows eating vegetables will boost one’s immune system. / x 5. Quality education must be enjoyed by all children regardless of their status in life. x x

50. Group Dynamics  

51. Divide students into groups of three. Give them the materials for the activity. Let them do their respective task by observing the rubrics. Have them prepare a short yell before the presentations. Post and explain the activity .

52. POINTS INDICATORS 5 Shows eagerness and cooperation to do the task, participate actively, do great help to the group and respect other’s opinion . (ESP Integration) 4 Shows eagerness and cooperation to do the task, good followers only. 3 Participated but late, with teacher’s supervision. 2 Activity was done but does not show eagerness to participate or cooperate. 1 No interest in participating the activities. Rubrics in Participation/Group Activities

53. GROUP 1 : Analyze the following pictures. Identify the kind of propaganda technique being used. Glittering generalities 1 .

54. bandwagon 2. testimonial 3.

55. Name calling Card stacking 4. 5.

56. Name calling Card Stacking

57. GROUP 2: Analyze the following statements and identify the technique used in each advertisement. Write the letter of the correct answer in your notebook. The drink everybody knows. A. Name Calling C. Bandwagon B. Testimonial 2. Make the right choice, baked or fried? A. Card Stacking C. Transfer B. Name Calling 3. If my favourite actress used this brand, It must be good. I must try it too! A. Transfer C. Testimonial B. Plain Folks

58. GROUP 2: Analyze the following statements and identify the technique used in each advertisement. Write the letter of the correct answer in your notebook. 4. The best coffee for the best you. A. Testimonial C. Glittering Generality B. Card Stacking 5 . A billboard, advertising is a rice brand, shows An ordinary family sitting around the table eating breakfast. A. Name Calling C. Transfer B. Plain Folks

59. What I Can Do   Create/Develop an advertisement using one of the propaganda devices to endorse the food (locally-made) product of your parents. Come up with original design that will promote appreciation for Filipino-made products.   Real Life Situation : Problem-Based Learning ( PBL ) GROUP 3

60. Example: D elicious ! Dumaguete’s EAT better … LIVE Healthier … Welcome

61. Rubrics in Participation/Group Activities   Items/Details to be checked:   1   2   3   4   5 The propaganda technique is appropriate for the target market.           The image would catch a reader’s attention.           The advertisement is clearly and creatively done.           The slogan is catchy and creative.           There is correct grammar and spelling.             TOTAL:   SCORE: 5= Excellent (beyond the goal) 4= Good (met the goal) 3= Fair (has few errors/some evidence of goal intention) 2= Poor (has many errors/very little evidence of goal) 1= No evidence of goal; very little thought or effort Total = (25 pts.) Group Presentation: Not to exceed 2 minutes for each group presentation

62. Publishing of outputs

63. Synthesis :   1 . What is bias? It is a judgment based on a personal point of view or prejudice in favor of or against one thing usually in an unfair manner 2. What is propaganda? It refers to the spreading of information, ideas, or rumor with the intention of influencing people’s opinions or emotions.

64. 3 . What are the types of propaganda? Bandwagon Card Stacking Transfer Testimonial Plain Folks Name Calling Glittering Generalities Synthesis :  

65. Synthesis :   4. How can bias and propaganda help us as readers? They can help us evaluate effectively the message constructed and conveyed in various given text or sources.

66. You did a nice try CHILDREN!

67. Assessment Direction: Match Column A with Column B . Tell what propaganda is being used in each picture by writing the letter of the correct answer in your notebook.  

68. A B __ 5. ___1. ___ 2. ___3. __4. A. transfer B. bandwagon C . glittering generalities D. Card stacking E. testimonial

69. B. Identify the kind of propaganda used in the following statements. Choose your answer from the words listed inside box and write your answers in your notebook. Name Calling Plain Folks Glittering Generality Bandwagon Testimonial _______6. Politicians have their picture taken visiting coffee shops, riding on tractors and doing other things that are usually done by ordinary people. _______7.“Enjoy a levelled up white coffee at home!” By: Kathryn Bernardo _______8.How do you like your chicken noodle? With MSG or with TLC? _______9. The best just got better. _______10.Trust the brand more dentists and hygienists use .

70. Instructions for the Asynchronous Modality Create/Develop an advertisement through a tiktok video using one of the propaganda devices to endorse the food (locally-made) product of your parents. Come up with original design that will promote appreciation of Filipino-made products. Creating Video Presentation

71. “Education is not preparation for life, but education is life itself.”

72. Thank you…keep safe & God bless!!! Mrs.Marilyn B. Tabile Teacher