ppt of dm.pptx ,digital marketing syllab

A well-structured digital marketing syllabus PPT can serve as a valuable tool for students, educators, and professionals alike. It provides a clear roadmap of the key concepts, skills, and strategies involved in the field of digital marketing.

1. Digital marketing syllabus

2. Introduction to Digital Marketing Define digital marketing and its significance in today's world. Discuss the evolution of digital marketing and its impact on businesses. Explore the key components of a digital marketing strategy.

3. Search Engine Optimization (SEO): Explain the importance of SEO for website visibility. Cover on-page and off-page SEO techniques. Discuss keyword research, link building, and technical SEO.

4. Pay-Per-Click (PPC) Advertising: Introduce PPC advertising platforms (Google Ads, Bing Ads, etc.). Explain PPC campaign creation and optimization. Discuss targeting options, bidding strategies, and performance measurement.