ppt on foof and beverages RITIK'S PROJECT PPT.pptx

preoject on sharek tank

1. FOOD AND BEVERAGE The Food and Beverage Industry is large, diverse, and full of specialized machinery. It’s one of the oldest industries on the planet, but still full of innovation. From new products to higher-volume, lower-cost production techniques, this industry is always looking for new ways to produce the food consumers want at the best possible price. And vital equipment is there every step of the way. From simple ovens and conveyor belts to complex bottling and packaging machines, the food and beverage industry depends on equipment for industrial-scale food production. The Food and Beverage Industry includes all the companies involved in transforming raw agricultural goods into consumer food products. The overall industry supply chain includes food processing, packaging, and distribution. It does not cover raw food production, which falls into the closely related agriculture industry. INDUSTRY

2. FOOD AND BEVERAGE This industry includes fresh food, packaged food, and beverages (both alcoholic and non-alcoholic). From food sold at the grocery store to cooked meals served at restaurants, institutions, and events, this industry serves a huge variety of retail outlets. Important Regulations for Food and Beverage Industry EquipmentFood and Drug Administration (FDA): regulates the composition, additives, and properties of materials for food contact US Department of Agriculture (USDA): regulates food safety and inspection for manufacturing, packaging, and handling practices, including meat, poultry, fruits and vegetables National Sanitation Foundation (NSF): an independent agency devoted to achieving solutions relative to public health and the environment3-A Sanitary Standards: an independent agency dedicated to advancing hygienic equipment design for the food, beverage, and pharmaceutical industries.

3. FOOD AND BEVERAGE The  food industry  is a complex, global network of diverse  businesses  that supplies most of the  food  consumed by the  world's population . The term food industries covers a series of industrial activities directed at the production,  distribution ,  processing , conversion, preparation, preservation,  transport , certification and  packaging  of foodstuffs. The food industry today has become highly diversified, with manufacturing ranging from small, traditional, family-run activities that are highly labor-intensive, to large, capital-intensive and highly mechanized industrial processes. Many food industries depend almost entirely on local  agriculture ,  produce , or  fishing . [1] FOOD INDUSTRY

4. FOOD AND BEVERAGE Food processing includes the methods and techniques used to transform raw ingredients into food for human consumption. Food processing takes clean, harvested or slaughtered and butchered components and uses them to produce marketable food products. There are several different ways in which food can be produced One-off production : This method is used when customers make an order for something to be made to their own specifications Batch production : This method is used when the size of the market for a product is not clear, and where there is a range within a  product line Mass production : This method is used when there is a mass market for a large number of identical products Just-in-time (JIT)  (production): This method of production is mainly used in  restaurants . All components of the product are available in-house and the customer chooses what they want in the product. FOOD PROCESSING

5. TATA CONSUMER PRODUCTS Tata Consumer Products  is a  fast-moving consumer goods  company headquartered in  Mumbai , and a part of the  Tata Group . [5]  Its registered office is located in  Kolkata . It is the world's second-largest manufacturer and distributor of  tea  and a major producer of coffee. [ Formerly known as Tata Global Beverages Limited (TGBL), Tata Consumer Products was formed when the consumer products business of  Tata Chemicals  merged with Tata Global Beverages in February 2020. [7]  The company now operates in the food and beverages industry, with ~56% of their revenue coming from India while the rest is from their international businesses. After the merger, the company controls Indian and international brands like  Tata Salt ,  Tata Tea ,  Tetley ,  Eight O'Clock Coffee ,  Good Earth Tea , Tata Sampann and  Tata Starbucks . [ COMPANY

6. Tata Tea is the biggest-selling tea brand in India, Tetley is the biggest-selling tea brand in  Canada  and the second-biggest-selling in United Kingdom and United States. HISTORY In the early 1980s, the tea industry in India was experiencing rising input and labour costs and dwindling margins as well as high taxes. India was facing competition on the world market not just from China, but also from other countries entering the business. In 1983, Tata Tea bought the stake belonging to the  James Finlay  group to form the individual entity Tata Tea. In the same year, the company decided to move from the commodities business to consumer branding. The first brand Tata Tea was introduced. This was followed by other brands like  Kannan Devan , Agni, Gemini and Chakra Gold. In spite of being the largest market in the world, the concept of branded tea took time to be accepted.

7. In the 1990s, Tata Tea decided to take its brands into the global markets. It formed an export joint venture with  Britain 's Tetley Tea in 1992. Other new enterprises included a majority interest in Consolidated Coffee Ltd. (Tata Coffee Ltd.) and a joint venture to manage agricultural estates in Sri Lanka. Tata Tea Inc. in United States processed and marketed instant tea from its facility in  Florida , based on sourcing of instant tea products out of  Munnar  and  Kerala . In 1993, they entered into a joint venture with  Allied Lyons  PLC in UK to form Estate Tata Tetley . In the mid-1990s, Tata Tea attempted to buy Tetley and the Lankan JVC acquired 51% shareholding in  Watawala Plantations  Ltd. An important step for Tata Tea was the acquisition of the Tetley Group (based in United Kingdom) in 2000. It was a £271 million ($432 million) leveraged buyout. Tata Tea reportedly outbid the American conglomerate  Sara Lee  in what was described as the largest takeover of a foreign company by an Indian one to date. At the time, Tetley was the world's second-largest tea company after  Unilever 's  Brooke Bond - Lipton  and had an annual turnover of £300 million. It was the market leader in Britain and Canada and a popular brand in United States,  Australia  and the  Middle East .

8. OPERATIONS The company was renamed as Tata Global Beverages (now Tata Consumer Products Limited) to include the range of health and nutritional beverages it wants to enter into. Via subsidiary companies, Tata Consumer Products Limited manufactures 7  crore  kilograms of tea in  India , controls 54 tea estates, ten tea blending and packaging factories and employs around 59,000 people. [28]  The company owns 51 tea estates in  India  and  Sri Lanka , especially in  Assam ,  West Bengal  in eastern India and  Kerala  in the south. The company is the largest manufacturer of  Assam tea  and  Darjeeling tea  and the second-largest manufacturer of  Ceylon tea . Set up in 1964 as a  joint venture  with  UK  based James Finlay and Company to develop value-added tea, Tata Consumer Products Limited has now product and brand presence in 50 countries. It is one of India's first  multinational  companies.    The operations of Tata Consumer Products Limited and its subsidiaries focus on branded product offerings in tea, but with a significant presence in plantation activity in India and Sri Lanka.

9. MARKETING STRATEGY In spite of a global presence, the brands are distributed differently depending on the location. As Tata tea is far better known in India and a powerful brand there, it is pushed on this market and countries with a large Indian population. Therefore, Tetley is the company's global face and the largest markets focus on the Tetley brand. Where both brands co-exist in one market, Tetley is positioned as the premium tea. Jaago Re! Tata Global Beverages worked with  Janaagraha  on a  voter registration drive , with the campaign name " Jaago Re! " ("Wake Up!"). Following this, the company moved the campaign on to opposing  corruption . The Jaago Re! website encourages discussion on this and other social issues. SOCIAL INITIATIVES

10. SHAREHOLDING PATTERN The maximum stake is being held with Indian promoters of the business i.e., Tata Group with a percentage share of 34.66%. Mutual funds hold a 14.86% share and FPIs hold a 17.05% stake in the company. Non-institutional individuals hold a 20.38% share in the company

11. TATA TEA Via subsidiary companies, Tata Tea manufactures 70 million kilograms of tea in India, controls 54 tea estates, ten tea blending and packaging factories and employs around 59,000 people. The company owns 51 tea estates in India and Sri Lanka, especially in Assam, West Bengal in eastern India and Kerala in the south. The company is the largest manufacturer of Assam tea and Darjeeling tea and the second-largest manufacturer of Ceylon tea Set up in 1964 as a joint venture with UK based James Finlay and Company to develop valueadded tea, the Tata Tea Group has now product and brand presence in 40 countries. It is one of India’s first multinational companies. The operations of Tata Tea and its subsidiaries focus on branded product offerings in tea, but with a significant presence in plantation activity in India and Sri Lanka

12. TEA PRODUCTS The brand Gemini is a residue tea, sold in the conditions of Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Tamil Nadu and Karnataka. In any case, the focal point of this brand is to be a solid provincial player in the territory of Andhra Pradesh. This brand has a high segment of Assam tea, which loans to its novel quality, taste and shading. Gemini is the market head in its value portion and has been re-arranged twice since 1996. The brand has been effectively situated as "a solid tea for solid family relations". The Kannan Devan Tea story starts in the late nineteenth century when the primary European pilgrims went to the Kannan Devan Hills in the province of Travancore. Overcoming an unfriendly territory, the early grower began developing Tea shrubs in the ripe woods place wherethere is the Western Ghats. The tea they delivered was sent out to Europe and different nations all through the world. GEMINI TEA LAUNCHED IN 1980 KANNAN DEVAN TEA LAUNCHED IN 1985

13. CHAKRA GOLD LAUNCHED IN 1992 Chakra Gold Tea is a mix of astounding Assam CTC Dust teas. Chakra Gold is a solid No 2 Brand in the excellent and extravagant Premium Dust Tea Market of South India. The buyer correspondence of the Brand trotted on the Golden Moments in the Consumers life has been generally welcomed, and a similar topic of Golden touch and Golden lady have propelled a large number of Consumers crosswise over south India to be the faithful purchasers of Chakra Gold. A Migration of Agni under the Tata Tea umbrella is an ambitious brand consolidation initiative, whereby TATA TEA Agni, became its new offering for the economy segment. By bringing the popular economy brand Agni under the stable TATA TEA, the flagship brand, the company intends to further consolidate its presence in the large and promising economy segment by leveraging the tremendous equity of the flagship brand and allowing consumers access to the popular TATA TEA brand. Tata Tea Agni has been developed through painstaking consumer insight mining and satisfies the economy consumers need for a differentiated product at an affordable price AGNI TEA LAUNCHED IN 1992

14. TATA TEA TEMPTATION LAUNCHED IN 2001 Tata Tea is now offering consumers great value with the launch of Tata Tea Temptation – a premium, orthodox leaf tea. Temptation will offer tea connoisseurs a ‘Rare Flavour of Assam Leaf’ that delivers a unique taste and aroma. Tata Tea Temptation is the first among many new products to come from Tata Tea Limited and can be attributed to the company’s sharply focussed philosophy - "the customer is sovereign". The launch of Tata Tea GOLD, tea that has aroma coupled with a refreshing taste. The product, introduced as an upgraded variant of Tata Tea brand, has a blend of 85% CTC and 15% long leaf tea. This is a blend of tea, which is visually unique, and a superior taste. Television commercial is on air on national media. The commercial has been designed keeping in mind the brand personality and has "Na kahonge toh pachtaonge " as its sign-off line. TATA TEA GOLD LAUNCHED IN 2003

15. TETLEY TEA LAUNCHED IN 2004 The Tetley brand was restaged in the Indian market in December 2004. The highlight of the restage was the launch of flavoured tea bags in four exciting flavours – Masala , Ginger, Lemon and Earl Grey. Flavoured tea bags are available in packs of 12 tea bags, at an attractive put down price of Rs. 20 per carton. The Tetley flavoured tea bag range has been developed in-house, keeping Indianconsumer habits in mind. Tetley is the first brand to launch Masala and Ginger tea bags – two very popular Indian flavours . Keeping in mind that most Indians like milk in their tea, Tetley tea bags were customized to allow this, yet ensure that the consumer got a strong cup of tea.

16. MARKETING STRATEGY Regarding Indian markets, important to point out is that once the customer decides to consume a certain brand he or she will be very loyal to the product and it will therefore be hard to convince him or her to buy another brand. The brand Tata Tea is to introduce innovative products in an existing market and focus on Market Development. Producing product in India is less expensive as India is second largest producer of tea in world tea market and also labour is cheap here.

17. MARKETING MIX OF TATA TEA Tata Tea will be a high quality product offered. Contents of the Tata Tea are: 40 bags, 80 bags, 150 bags, 250 bags (Family pack), the amount of bags refers to different target groups. 40 bags for singles, 80 bags for couples, 150 bags and 250 bags are Family Packs. (250 bags is the most famous ) Customer perception of a package creates brand equity and purchaser loyalty. The image presented by the package largely determines success or failure of a tea line. Appearance stimulates memories and emotions inside the purchaser, who oftentimes is female, often buying for an entire family. Colour , image and slogan all combine to facilitate customer allegiance. PRODUCT PACKAGING

18. PLACE High quality for a reasonable price can be bought from Assam & Darjeeling and will then be blended and packed. The final product will be distributed to Retailers such as Supermarkets and main tea shops so the end consumer has easy access to it . Reasons for pricing policy: Tata Tea is competing against the main players on the Indian Tea Market and by setting a higher price but offering more value for it. Various promotion activities, giveaways and advertising on radio and television will help to establish the brand and gain market shares . The focus is the Indians like to purchase bargains or buy products that offer free gifts. Other brands do not offer as many promotion and free gifts. This is why it is important to focus especially on the Promotion activities of the marketing mix. Need to set up original events in order to attract new customers and consumers of other tea brands. PRICE PROMOTION

19. PRICE LIST TATA TEA PRODUCTS

20. BRAND PREFERENCE OF TEA AMONG CONSUMERS Tea is the common scientific name of the herb Camellia Sinensis . It has been cultivated in China and the Asian region for thousands of years, and today, tea is the second most popular drinks, served both hot and cold. Many health benefits are said to be gained by consuming tea. The health benefits include weight loss, curing diabetes, cancer, asthma and different allergies and affections, such as flews and other viruses. Tea has gained popularity with all age groups and the market is flooded with numerous brands. Hence, this paper aims to identify the brand preference of tea among customers. The paper also examines the factors influencing consumers in preferring various brands of tea. The data was collected from Jharkhand & West Bengal, India among 75 survey respondents. ABSTRACT

21. Research Methodology Primary data has been collected for the research study in Jharkhand & West Bengal, India. The research design involves descriptive style. Consumers of various age groups have been conducted with the research survey. The sample size was 75 and the sampling technique used is random sampling. The research instrument used was questionnaire and it comprises both open and close-ended questions. Personal interview has been conducted among the target respondents. 1. There exists no relationship between age and brand of tea 2 . There exists no relationship between income and brand of tea Chances of respondents' bias are involved in the research. Limited number of respondents has been chosen due to time constraint and this could affect the accuracy of result to certain extent. HYPOTHESES LIMITATION