ppt on marketing plan of EcoHydrate.pptx

Described Marketing process and five core marketplace concept

1. ECO HYDRATE

2. Marketing plan on Ecohydrate water bottle company Presented by: Sahil Chadha

3. Introduction Introduction to EcoHydrate : EcoHydrate is a smart water bottle made from sustainable materials with advanced features such as hydration tracking, temperature control, and an eco-friendly design. This marketing plan outlines how EcoHydrate will leverage the five core marketplace concepts to succeed in the market.

4. Overview of five core concepts Five Core Concepts: Customer Needs, Wants, and Demands Market Offerings Customer Value and Satisfaction Exchanges and Relationships Markets

5. Customer needs,wants and demands Needs : Basic human requirement for hydration and sustainability. Wants : Desire for a smart, stylish, and eco-friendly water bottle. Demands : Wants backed by purchasing power of eco-conscious and tech-savvy consumers. Importance : Understanding these needs, wants, and demands helps in creating products that truly resonate with the target audience. Application : Conduct surveys and focus groups to understand consumer preferences for sustainability and smart features. Analyze market trends in eco-friendly products and smart technology. Strategies : Develop features that address hydration tracking and temperature control needs. Use sustainable materials to meet eco-conscious demands.

6. MARKET OFFERINGS Definition : EcoHydrate combines functionality (hydration tracking, temperature control) with sustainability (recyclable materials) and style (modern design). Importance: A well-designed market offering meets customer needs and differentiates from competitors. Application : Highlight the unique selling points (USPs) in marketing campaigns. Emphasize the blend of smart technology and eco-friendly design. Strategies : Continuous innovation to enhance features and sustainability. Attractive packaging and branding to appeal to the target audience.

7. CUSTOMER VALUE AND SATISFACTION Definitions : Customer Value : The benefits gained from advanced hydration tracking and eco-friendly materials versus the cost of purchasing EcoHydrate. Customer Satisfaction : The extent to which EcoHydrate meets or exceeds customer expectations.

8. CUSTOMER VALUE AND SATISFACTION Importance : High value and satisfaction drive customer loyalty and word-of-mouth marketing. Application : Ensure high product quality and reliable smart features. Provide excellent customer service and support. Strategies : Offer a satisfaction guarantee and easy return policy. Collect and act on customer feedback to improve the product.

9. EXCHANGE AND RELATIONSHIPS Definitions : Exchange : Customers purchase EcoHydrate by offering payment in return. Relationships : Building and maintaining strong connections with customers through engagement and support.

10. EXCHANGE AND RELATIONSHIPS Importance : Successful exchanges and strong relationships lead to repeat purchases and brand loyalty Application : Develop a robust online presence to facilitate easy purchases. Engage with customers through social media and email marketing. Strategies : Implement a CRM system to manage customer interactions. Create loyalty programs and personalized marketing.

11. MARKETS Definition : The set of actual and potential buyers of EcoHydrate. Importance :Identifying and understanding the target market is crucial for effective marketing and positioning. Application : Segment the market into eco-conscious consumers, tech enthusiasts, and health-conscious individuals. Target marketing efforts towards these segments. Strategies : Use targeted advertising on platforms frequented by the target market. Conduct market research to refine targeting and positioning.

12. CONCLUSION The five core concepts are interrelated and must be integrated into a cohesive marketing strategy for EcoHydrate. Customer needs drive the design of market offerings, which must provide value and satisfaction, facilitating exchanges and building strong relationships within the market. By understanding and applying these core marketplace concepts, EcoHydrate can effectively meet customer needs and build a loyal customer base.

13. RECAPITULATION What are the key features and benefits of product? How do you plan to handle customer service and support? Define needs, wants and demands. How willyo measure the success of marketing plan?