I N T R O D U C T I O N Microsoft Corporation is an American multinational software corporation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world’s largest software maker measured by revenues. It is also one of the world’s most valuable company .
Dream of having a PC on every desktop HOW IT ALL STARTED??????
History of Microsoft Contd….
The U.S. Department of Justice files two antitrust cases against Microsoft, alleging the company had violated the Sherman Act. 1998 Contd….
First beta of .NET framework released . 2000 Contd….
”A computer on every desk, and in every home.” "Create experiences that combine the magic of software with the power of Internet services Across a world of devices." Vision
P RODU C T S @ Computers Surface All-in-ones + desktops Laptops + Ultrabooks Accessories Tablets + convertibles PC games Office Office for Windows Office for Mac Office University All Office apps Windows Windows 8 Windows 8 Pro Xbox Xbox One Xbox 360 Xbox LIVE Windows Phone Windows Phone for AT&T Windows Phone for Verizon Windows Phone for T-Mobile Accessories Computer accessories Xbox 360 accessories Windows Phone accessories PC gaming Audio accessories Additional software Visual Studio Visio Project Mapping PC games
Windows Release date with their lifecycles
COMPETITOR’s for WINDOWS O/S
MICROSOFT COMPETITOR’S Microsoft Apple Oracle
MICROSOFT’S BIGGEST MERGERS
Microsoft SWOT analysis 2013 Strengths Weaknesses Brand loyalty Brand reputation Easy to use software Strong distribution channels Robust financial performance Acquisition of Skype Poor acquisitions and investments Dependence on hardware manufacturers Criticism over security flaws Mature PC markets Slow to innovate Opportunities Threats Cloud based services Mobile advertising Mobile device industry Growth through acquisitions Intense competition in software products Changing consumer needs and habits Open source projects Potential lawsuits S W O T ANALYSIS
Bargaining Power of Suppliers Porter’s Five Force Analysis Threat of New Entrants Bargaining Power of Buyers Threat of Substitutes Competitive Rivalry