PPT Pengantaran Periklanan dalam media massa

2. Pengantar Periklanan.pptx

1. Manajemen Periklanan Sylvie Nurfebiaraning , M.Si Telkom University

2. Definisi Periklanan Advertising is a paid form of persuasive communication that uses mass and interactive media to reach broad audiences in order to connect an identified sponsor with buyers (target audience), provide information about products (goods, services, and ideas), and interpret the product features in terms of the customer’s needs and wants. (Moriarty, 2015:36)

3. Tujuan Periklanan

4. Informing

5. Persuading

6. Reminding

7. Jenis-jenis Periklanan (Moriarty, 2015:39)

8. Jenis-jenis Periklanan (Moriarty, 2015:39)

9. Brand Advertising

10. Brand Advertising

11. B2B Advertising

12. Corporate Advertising

13. Retail Advertising

14. Retail Advertising

15. Nonprofit Advertising

16. Public Service Advertising

17. Public Service Advertising

18. Sejarah Periklanan

19. (Moriarty, 2015: 43-48 ) Sejarah Periklanan

20. (Moriarty, 2015: 43-48 ) Sejarah Periklanan

21. Bagaimana dengan sejarah periklanan di Indonesia ? Baca Buku CAKAP KECAP (1972-2003) oleh Budi Setiyono , Galang Press 2004

22. Siapa saja yang terlibat dalam proses periklanan ?

23. Silahkan cari tahu jawabannya , kita diskusikan di pertemuan berikutnya .

24. Thank You