NAME: SRI HARINE CLASS: 1-M.A.ENGLISH TOPIC: SOCIAL NETWORKING DATE : 15-02-2022
Social Networking The term social networking refers to the use of internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram. Social networking is also a significant base for marketers seeking to engage customers.
KEY TAKEAWAYS Social networking is the use of internet-based social media platforms to stay connected with friends, family, or peers. The most popular social networking sites in the U.S. include Facebook, Instagram, and Twitter. Marketers use social networking for increasing brand recognition and encouraging brand loyalty. Social media can help connect people and businesses and can help promote brand awareness. There are disadvantages related to social media, including the spread of misinformation and the high cost of using and maintaining social network profiles.
Different Types of Social Networking
Blogs
Most people want to share their lives frankly and more openly. Weblogs are the personal journals that have got advanced a lot. Blogs talk about a particular slot or awareness.
Examples
Micro-Blogging
Micro-blogging is very analogous to blogs, and this is a sort of micro journal of the latest episodes. These micro-blogging sites can exactly share the latest happenings in an individual life. It can be the information that the person desires to share. Nowadays, major news/events are breaking online through microblogs. Twitter is the best known and very famous microblog.
Example
. Photo Sharing
Social networking sites behave as the best tool for sharing of vital information, including photos. Many users upload their beautiful pictures to major Photo Sharing Sites. There is no need to send individual pictures to anybody; instead, you email a particular link. you can tag the photos and allow other users to post comments.
Example
Video Sharing
Most popular videos can be shared online, and keywords are inserted so that people can efficiently search for the relevant video title. Other users can post comments if permitted by the video owner. Video-sharing allows for a more distinctive look of the real user.
Example
Professional networking sites
In professional circles, networking has been widely acclaimed as a positive feature. It allows an individual to connect with other individuals, and by these connections, meet or call together other professionals. More professional social media networking sites allow for all these types of opportunities online. You can always remain connected to your professional friends and other family members.
Examples
Social media
You can have friends from almost every sphere of life. It can be people with whom you’ve worked with, school or college friends, and even friends in the locality you’re staying. Social networking sites are sites that allow users to keep in touch with individuals known to them. The current leader is Facebook, which is emerging as the most popular social networking site.
Example
Bookmarking
The primary purpose of major social networking sites is the sharing of valuable information. In case you find a web page that is informative or interesting, you may decide to bookmark it. It certainly means that you like this page. The most popular bookmarking websites are Mix (StumbleUpon), Digg, and Delicious.
Example
Forums
Forums are perhaps one of the first sites to permit for social interaction. Generally, these forums include groups of people with a related interest. The forum users can have discussions around a particular topic and upsurge relationships with each other. About any topic, a great deal of information is provided, and it is a wonderful way to share your acquaintance.
Example
How Social Networking Works ? Social networking involves the development and maintenance of personal and business relationships using technology. This is done through the use of social networking sites, such as Facebook, Instagram, and Twitter . These sites allow people and corporations to connect with one another so they can develop relationships and so they can share information, ideas, and messages. Family members who are far apart may remain connected through personal social networking sites like Facebook . They can share photos and updates on things that are going on in their lives.
Social networking is commonly used by marketers to increase brand recognition and encourage brand loyalty. It makes a company more accessible to new customers and more recognizable for existing ones, social media marketing helps promote a brand’s voice and content.
Advantages and Disadvantages of Social Networking
Examples of Social Media
Purpose of Social Networking Social networking connects individuals with other people and businesses by allowing them to share information, ideas, and messages. Companies also use social networks to create and increase brand recognition, promote products and services, and answer customer queries and concerns.
Importance of Social Networking Social networks are important because they allow people to develop relationships with others with whom they might not otherwise be able to connect. It also helps boost business productivity when used for public relations, marketing, and advertising purposes.