PR vs Advt, Publicity and Propoganda.ppt

Difference of PR with Advertising, PR, Publicity & Propaganda

1. PR vs Advt, Publicity PR vs Advt, Publicity
and Propagandaand Propaganda

2. Advertising Versus PRAdvertising Versus PR
Advertising PR
Tentative
Low
Low/Unspecified
Uncontrollable
Great
Lower
Measurable
Schedulable
High/Specific
High
Specifiable
Undetermined
Higher
Little
Factor
Control
Credibility
Reach
Frequency
Cost
Flexibility
Timing

3. 
Advertising is a weapon in the hands of Advertising is a weapon in the hands of
Public Relations ManPublic Relations Man

Advertising can make PR activities more Advertising can make PR activities more
effective and efficienteffective and efficient

4. PR Vs SALES PROMOTIONPR Vs SALES PROMOTION

PR assist sales promotion through PR assist sales promotion through
persuasive communicationpersuasive communication

PR makes sales promotion creative and PR makes sales promotion creative and
imaginative activityimaginative activity

PR tools like displays, shows and exhibitions PR tools like displays, shows and exhibitions
can be used to promote salescan be used to promote sales

PR helps in building good press relations PR helps in building good press relations
which ultimately boost up saleswhich ultimately boost up sales

5. 
PR extends a very good support to sales PR extends a very good support to sales
promotion activities by informing the promotion activities by informing the
public about public about

the organization, the organization,

its products and its products and

servicesservices

6. PR AND PUBLICITYPR AND PUBLICITY

7. WHAT IS PUBLICITY ?WHAT IS PUBLICITY ?

Publicity is the attempt to communicate Publicity is the attempt to communicate
through different media, information that through different media, information that
can generate favorable responsecan generate favorable response

Bringing things to public notice.Bringing things to public notice.

It is only one part of Public Relations.It is only one part of Public Relations.

Aims at influencing public opinion.Aims at influencing public opinion.

8. FORMS of PUBLICITYFORMS of PUBLICITY

One form of publicity is the paid variety. One form of publicity is the paid variety.
This involves various stunts for which the This involves various stunts for which the
organization has to pay.organization has to pay.

Yet another variety involves- advertorials Yet another variety involves- advertorials
and inforcials. and inforcials.

9. PR Vs PUBLICITYPR Vs PUBLICITY

Publicity can be negative but PR is always positivePublicity can be negative but PR is always positive

PR is a personal approach but publicity is non PR is a personal approach but publicity is non
personal stimulation of demand for product and personal stimulation of demand for product and
serviceservice

PR is often used to mend the damage caused by PR is often used to mend the damage caused by
negative publicitynegative publicity

At the same time positive publicity can be used by PR At the same time positive publicity can be used by PR
persons to highlight the achievements of the persons to highlight the achievements of the
organizationorganization

10. MEANING OF PROPAGANDAMEANING OF PROPAGANDA

Propaganda is the means of gaining public Propaganda is the means of gaining public
support for an opinion or a beliefsupport for an opinion or a belief

It does not have any regards for general It does not have any regards for general
public interest. It tries to further the public interest. It tries to further the
interest of only a few.interest of only a few.

It may be designed to injure the reputation It may be designed to injure the reputation
of a person or a cause by using unethical of a person or a cause by using unethical
and false forms of persuasionand false forms of persuasion

11. 
It makes important issues It makes important issues
seem unimportant.seem unimportant.

It makes significant facts look It makes significant facts look
insignificant.insignificant.

It is often used at time of It is often used at time of
wars.wars.

It is used by religious, It is used by religious,
political, social and charitable political, social and charitable
organizationsorganizations..

12. PR AND PROPAGANDAPR AND PROPAGANDA

13. PR Vs PROPAGANDAPR Vs PROPAGANDA

PR is always positive PR is always positive
Whereas Propaganda Whereas Propaganda
can be negativecan be negative

PR involves two way PR involves two way
communication communication
whereas Propaganda is whereas Propaganda is
based on one way based on one way
communicationcommunication

14. 
PR is based on facts and accurate and PR is based on facts and accurate and
credible information whereas credible information whereas
Propaganda is based on unethical and Propaganda is based on unethical and
false informationfalse information

PR aims at creating understanding PR aims at creating understanding
whereas propaganda is associated with whereas propaganda is associated with
mental pressuremental pressure