Pratiyush-kumar_Electrify_vehicle_dynamics.pptx

Electric vehicle boom and how dynamics changing with time

1. Electrify Bikes Inc. - Business Performance Analysis Electrify Bikes Inc. (EBI) is a privately owned designer and producer of traditional electric bicycles used by commuters and recreational riders. In the past 10 years, EBI has added another key product, a high-performance electric mountain bike with enhanced battery life and advanced suspension systems. This equipment is built primarily for a niche market consisting of outdoor enthusiasts, adventure tourists and mountain biking clubs with extensive biking trails. EBI provides most of the products to dealerships, which, in turn, sell directly to end users. Apart from the United States, EBI’s sales include a European market, a growing Australian market, and developing markets in Africa and India. About half the work force is based in Portland; the remainder is split among their manufacturing plants. To analyze the performance, EBI has collected data of various measures captured on a monthly or quarterly basis regarding the following parameters. An excel workbook is shared containing the data. By Pratiyush Kumar FT252066

2. Bike and E-Mountain Bike Unit Sales North America North America has consistently been a strong market for EBI, with steady growth in both bike and e-mountain bike sales. The region has a well-established cycling culture and a growing demand for sustainable transportation options. Europe Europe is another significant market for EBI, with a strong demand for both traditional electric bikes and e-mountain bikes. The region has a well-developed cycling infrastructure and a growing awareness of the environmental benefits of electric bikes. Australia Australia is a rapidly growing market for EBI, with a strong demand for e-mountain bikes in particular. The region has a large number of outdoor enthusiasts and a growing interest in adventure tourism.

3. Analysis of Bike and E-Mountain Bike Unit Sales Demand Pattern 1. Bike Unit Sales North America : Consistently high sales, indicating a strong and steady demand. Africa : Relatively low but gradually increasing sales, showing emerging market potential. Europe : Moderate sales with some fluctuations, indicating a stable but less dynamic market. Australia : Low sales but steady, indicating niche demand. India : Initially no sales, likely indicating recent market entry. World : Aggregated sales show overall growth. 2. E-Mountain Bike Unit Sales North America : High sales, with slight growth, showing strong interest in e-mountain bikes. Africa : Low but gradually increasing sales, indicating growing interest. Europe : Moderate sales with growth, showing a robust market. Australia : Steady sales, indicating consistent demand. India : Initially no sales, reflecting recent market entry. World : Aggregated sales showing overall growth.

4. India Market Potential 1 Booming Market India has a rapidly growing market for electric bikes, driven by factors such as rising fuel prices, increasing traffic congestion, and a growing awareness of environmental sustainability. EBI's focus on e-mountain bikes aligns well with the growing demand for adventure tourism and outdoor activities in India. 2 Investment Opportunity EBI's decision to invest in India is a strategic move to capitalize on the booming market and expand its global reach. The company's commitment to quality and innovation will be key to its success in this competitive market. 3 Local Partnerships EBI should consider forming partnerships with local distributors and retailers to establish a strong presence in the Indian market. This will help the company to reach a wider audience and build brand awareness. 4 Manufacturing Considerations EBI should explore the possibility of setting up a manufacturing facility in India to reduce transportation costs and improve responsiveness to local demand. This will also create job opportunities and contribute to the local economy.

5. On-Time Delivery Performance 1 2020-2021 EBI's on-time delivery performance was consistently high during this period, exceeding 95% in most months. This indicates a strong supply chain and efficient logistics operations. 2 2022 On-time delivery rates declined slightly in 2022, likely due to factors such as global supply chain disruptions and increased demand. However, EBI maintained a respectable on-time delivery rate of over 90%. 3 2023 EBI has made significant improvements in its on-time delivery performance in 2023, exceeding 95% in most months. This indicates a strong commitment to customer satisfaction and a focus on operational efficiency.

6. The on-time delivery performance of Electrify Bikes Inc. (EBI) is crucial for customer satisfaction and operational efficiency. Analyzing this performance over time provides insights into how well the company is meeting its delivery commitments. Data Summary Time Period : The data covers monthly deliveries from January 2019 onwards. Metrics : The key metrics are the total number of deliveries and the number of on-time deliveries each month. On-Time Delivery Percentage Time  Delivery Percentage=(Total Number of  DeliveriesNumber  of On-Time Deliveries​)×100 Trend Analysis The trend of on-time delivery percentages over the specified period can be visualized in the plot. Here are some observations: Consistency : The on-time delivery percentage shows general consistency, with most months having a high percentage of deliveries made on time. Fluctuations : There are some fluctuations observed, which could be due to various factors such as supply chain issues, seasonal demand variations, or operational challenges. Improvement or Decline : By examining specific peaks or drops, we can identify months where performance significantly deviated. This can help pinpoint external events or internal changes that impacted delivery performance. Long-term Trend : Evaluating the overall trend line can indicate whether EBI's delivery performance is improving, declining, or remaining stable over the long term. Recommendations Investigate Anomalies : Investigate the causes of any significant drops in the on-time delivery percentage to address underlying issues. Continuous Monitoring : Implement continuous monitoring and reporting to maintain high performance and quickly address any emerging issues. Operational Improvements : Consider process improvements in logistics and supply chain management to enhance delivery reliability. Customer Feedback : Gather and analyze customer feedback to understand the impact of delivery performance on customer satisfaction.

7. Defects After Delivery Year Defect Rate (%) 2020 1.5 2021 1.2 2022 1.8 2023 1.0

8. Defects after delivery are a critical metric for assessing product quality and customer satisfaction. High defect rates can lead to increased costs, customer dissatisfaction, and damage to the brand reputation. Therefore, it is essential to analyze and address these defects promptly. Key Metrics Number of Defects : Total number of defects reported after delivery. Defect Rate : Percentage of units delivered that have defects. Steps for Analysis Data Overview : Review the data to understand the number of defects reported over time. Trend Analysis : Identify any patterns or trends in the defect data. Root Cause Analysis : Investigate potential causes for spikes in defect rates. Recommendations : Provide actionable insights to reduce defects. Insights Based on a typical analysis process, here are the key insights you might look for: Monthly Defect Rates : Calculate the defect rate for each month. Identify months with unusually high defect rates. Trend Identification : Plot the defect rates over time to identify trends or patterns. Determine if there is a seasonal pattern or if defects are random. Root Cause Investigation : Investigate potential causes for months with high defect rates. Look into manufacturing processes, supplier quality, or changes in materials. Quality Control Measures : Assess the effectiveness of current quality control measures. Identify areas for improvement to reduce defects. Customer Impact : Analyze customer feedback related to defects. Assess the impact of defects on customer satisfaction and brand loyalty. Cost Implications : Calculate the cost implications of defects, including returns, repairs, and lost sales. Provide recommendations to minimize these costs. Example Recommendations Enhanced Quality Control : Implement more stringent quality control checks during the manufacturing process. Use statistical process control to monitor and reduce variability in production. Supplier Quality Management : Work closely with suppliers to ensure the quality of raw materials and components. Implement supplier audits and quality improvement programs. Customer Feedback Loop : Establish a robust system for collecting and analyzing customer feedback on product defects. Use this feedback to drive quality improvements and address customer concerns. Root Cause Analysis Tools : Use tools like Fishbone Diagrams, Pareto Analysis, and Failure Mode and Effects Analysis (FMEA) to identify and address the root causes of defects.

9. Quality Control Measures Continuous Improvement EBI should implement a continuous improvement program to identify and address potential quality issues. This could involve regular audits, employee training, and process optimization. Supplier Management EBI should carefully select and manage its suppliers to ensure that they meet the company's quality standards. This could involve supplier audits, quality agreements, and performance monitoring. Customer Feedback EBI should actively solicit and analyze customer feedback to identify any recurring quality issues. This feedback can be used to improve product design, manufacturing processes, and customer service.

10. Key Insights Market Growth The global market for electric bikes is experiencing significant growth, driven by factors such as rising fuel prices, increasing traffic congestion, and a growing awareness of environmental sustainability. Quality Focus EBI's commitment to quality has been a key driver of its success. The company has a strong track record of producing high-quality products that meet the needs of its customers. On-Time Delivery EBI has a strong on-time delivery performance, indicating a well-managed supply chain and efficient logistics operations. India Potential India presents a significant growth opportunity for EBI, with a booming market for electric bikes and a growing demand for adventure tourism.

11. Recommendations Expand India Operations EBI should invest in expanding its operations in India, including setting up a manufacturing facility and forming partnerships with local distributors. Enhance Quality Control EBI should implement a continuous improvement program to further enhance its quality control measures and ensure customer satisfaction. Monitor Market Trends EBI should closely monitor market trends and adapt its product offerings and marketing strategies to meet the evolving needs of its customers.