Pre production magazine

by Jessica Bradford

1. Unit 14: Digital Magazine Production B: Develop materials for magazine production By Jessica Bradford

2. Rational An outline explaining the media product your going to create. Target audience research Primary research * survey and questions that you have carried out your self. Secondary research * information you have gathered from other peoples research . Contributors - are you using secondary images and who has the rights of this? Who are your models and do you have permission to use their image? Locations - where you would shoot and why you have made that choice. Equipment - use your pre production planning experience . Costing equipment and crew

3. PRIMARY RESEARCH For my primary research I asked participants about their opinions through a short questionnaire. Surveys are used to learn about a general trend in people’s opinions, experiences, and behavior. Surveys are particularly useful to find small amounts of information from a wider selection of people. One of the greatest challenges in conducting surveys is writing good questions. Such as asking about One thing at a Time. A poorly written question can contain multiple questions, which can confuse participants or lead them to answer only part of the question you are asking. This is called a “double-barreled question” in journalism. A leading question is one where you prompt the participant to respond in a particular way, which can create bias in the answers given. Closed questions, or questions that have yes/no or other limited responses, should be used in surveys. However, these kinds of questions discourage the participant from going into depth. The “why or why not?” portion of the question asks the participant to elaborate. When you write questions, make sure they are clear, concise, and to the point. Questions that are too long, use unfamiliar vocabulary, or are unclear may confuse participants and you will not get quality responses. Before I create my magazine, I need to work out who my target audience is and what they would like to see in my magazine, I created a questionnaire, this included five questions, I distributed them out to four participants, with the feedback I had received I gathered the information into pie charts. I did this to see what my target audience prefers. Gender Female 2 Male 2 What do you do in your free time Watch TV any film 2 Shopping 2 Listen to music 2 Exercise 0 Where do you get the majority of your news from internet 3 Magazine 1 Radio 0 People 0 What popular magazine do you find most interesting Cosmopolitan 2 NME 2 Empire 0 Good food 0

4. My questionnaires

5. Secondary research For my secondary research into my target audience, I have decided to produce a music magazine. My magazine will cover mostly indie music. I will be researching into the indie music genre as well as the audience. I will conduct my research by looking at websites, published statistics over recent years to see common trends and also investigate psychographic information . This information will then enable me to make a successful music magazine.

6. Indie music Below are the most popular indie artists who are searched using the ‘Google’ search engine . This shows that indie music is most commonly presented in male groups. I can further extend my research by looking into their target audience to see who is listening to their music, buying their products and going to their concerts.

7. Music magazines There are many indie music magazines on the market, that can be bought from any local supermarket, music shop and online, examples of these are above. I can use ideas from them such as their house styles, images and layout as inspiration for my own music magazine.

8. Websites I used websites to research into the target audience for the indie music genre, The websites I used are linked below. After reading and gathering information, I have established the age of my target audience. https:// www.emaze.com /@AICWFQRT It was shown through the website NME, which is a magazine, that the most popular audience for indie pop music is an "intensely engaged audience of 16-24 year olds". It also showed that 66% of the people that listened to this music were male, and 34% of them were female, showing that the mean age of the audience will be 24. This ultimately shows that the target audience for indie pop music will be male of gender, and aged around 16-24.  My research shows that the audience gender is equally split into 50/50.

9. PSYCHOGRAPHIC PROFILING Ideologies of my Target Audience Going to music festivals and gigs are a frequent pass-time, as well as listening to music on the go. Going shopping, likely to enjoy indie films, plays an instrument. The audience is likely to have views on politics and believe in the idea of freedom of speech and expression.  Shops in places, such as; Urban Outfitters, ASOS and HMV.   Spends their internet time social media platforms such Instagram and Tumblr. 

10. Contributors My my music magazine, I have decided to use secondary images. the models I will be using the local band ‘Infernal Bloom’. I have decided to use this band because they appeal to the indie music audience. To be able to use them in my magazine I will be needing their permission, as well as the photographers permission to use their images. I did this by asking them through direct message, through their popular social media platform. This permission allows me the right to use them in my magazine.

11. location The photographs I have the rights and permission to use are taken at one of the bands concerts. There were many images to choose from but after researching into indie music magazine front covers, I have chosen images that are very eye catching and has a similar house style to the rest of my magazine.

12. Equipment The equipment used to take the images includes a good quality camera. The camera used is the Canon EOS 4000D DSLR Camera Body with 18-55mm Lens. This camera easily creates distinctive shots and quality photos.

13. Pitch I have decided to create a digital music magazine, focusing primarily on the indie pop music genre. My magazine is based around the local band ‘Infernal Bloom’ which correlates with my chosen genre. My magazine includes professional photographs taken by Jane Thwaites photography who runs is local business specialising in band photography. I have gained permission to use. The house style I have used includes a colour scheme of white and red, this makes my magazine look is affective and eye catching to my target audience. My target audience includes the intensely engaged audience of 16-24 year olds who are equally split in 50% female and 50% male. The Ideologies of my audience includes going to music festivals and gigs are a frequent pass-time, as well as listening to music on the go. Going shopping and likely to enjoy indie films. The audience is likely to have views on politics and believe in the idea of freedom of speech and expression. Shops in places, such as; Urban Outfitters, ASOS and HMV. Spends their internet time social media platforms such Instagram and Tumblr.  My magazine will contain relevant material featured in a music magazine. This includes popular and new artists and bands, up to date fashion and indie influenced films. The aims for my magazine will be to inform and entertain my target audience appealing to the indie pop genre.

14. The Proposal My digital music magazine focuses primarily on the indie pop music genre, based around the local band ‘Infernal Bloom’. My magazine includes professional photographs taken by Jane Thwaites photography which I have gained permission to use. The house style includes a colour scheme of white and red, my magazine will overall look is affective and eye catching to my target audience. My target audience includes the audience of 16-24 year olds who are equally split in 50% female and 50% male. The Ideologies of my audience includes going to gigs, listening to music on the go, shopping and likely to enjoy indie films. The magazine will contain relevant material such as popular and new artists and bands, up to date fashion and indie influenced films. The aims for my magazine will be to inform and entertain my target audience appealing to the indie pop genre. For my image, the location where the picture was taken was recently at ‘Pop Recs Sunderland’. This location is primarily and popularly used to host artist and band gigs. The gig was planned by the band and the photography and I scheduled to photograph the event, to use for her business and my digital magazine. The equipment used to take the images was a professional canon camera and a 18-55mm lens. the performance used lighting on stage so not extra lighting equipment was needed. I appropriately chose my images for the purpose to be eye catching towards my target audience, indie pop genre and purpose of my magazine. I wanted the images to correspond with my house style, this includes the colour scheme, text size, colour and font and other additional elements that make my magazine appealing .

15. Editor’s Code Of Practice Editor’s Code Of Practice ECOP is a set of rules that newspaper and magazines can be held to account by IPSO and is part of the contact between IPSO (independent press standards organization). and the newspapers and magazines it regulates. The code is administered by the ECOF committee which includes ten editors and five lay members, including the chairman and chief executive of IPSO. Accuracy The Press must take care not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text. A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due prominence, and — where appropriate — an apology published. In cases involving IPSO, due prominence should be as required by the regulator. A fair opportunity to reply to significant inaccuracies should be given, when reasonably called for. The Press, while free to editorialise and campaign, must distinguish clearly between comment, conjecture and fact. Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications. Privacy Editors will be expected to justify intrusions into any individual's private life without consent. In considering an individual's reasonable expectation of privacy, account will be taken of the complainant's own public disclosures of information and the extent to which the material complained about is already in the public domain or will become so. It is unacceptable to photograph individuals, without their consent, in public or private places where there is a reasonable expectation of privacy. A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed statement is published. Discrimination The press must avoid prejudicial or pejorative reference to an individual's, race, colour , religion, sex, gender identity, sexual orientation or to any physical or mental illness or disability. Details of an individual's race, colour , religion, gender identity, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.

16. Flat plan design FRONT COVER H eadline Main image Sub line I ssue Model credit Sub line Sub line Sub lines

17. Flat plan design double page spread Main image Drop cap Article A rticle Subline H eadline Photo credit and information Page number Page number

18. THE TREATMENT The flat plan designs I have created for my front cover and double page spread relates to the requirements of the brief because I have created a magazine layout aimed at the youth market. My magazine features new ideas for presenting information through a easy to understand layout. I have produced a front cover and double page spread to illustrate my idea for a new indie music magazine. The platform I have decided to distribute my magazine through the retailer HMV since the shop specializes in music and film. My magazine targets a specific audience, purpose and platform which reflects onto the content of my magazine. I have made these production decisions on my flat plan designs for my front cover and double page spread since the layout is easy to read as well as being informative. The house style makes my layout attractive to the reader, using black, white and red which corresponds with my main image. The fonts I used for my headlines are Closter Black from Frontspace.com . I chose this font because it is bold and distinctive, which makes my magazine pop. The colour I used is white, which contrasts again the black background. The language I used throughout both magazine layouts is persuasive and appropriate for my target audience. It features informal as well as formal language. My flat plan design for my front cover appeals to my target audience because of the main image I have used, which corresponds with the house style. The main image’s cinematography and mise en scene used makes the image is appealing and professional looking, this was achieved using a low angle shot the lighting to create depth and highlighting the models expressions, to really make the image stand out. The models facial expression, and use of the microphone shows he is passionate about his music. This appeals to my target audience since the psychographics of my audience show that they enjoy going to gigs and that is where the location of the image is set. My flat plan design for my double page spread appeals to my target audience because of the main image I have used. The image uses dark colours which relates to my house style for my magazine. The shadows, which was achieved using natural lighting, makes the three members of the band stand out against the light background. Each model has a different facial expression and stance, shows characteristics in each member.

19. PREPARE CONTENT My articles will be about the band infernal bloom, including an interview. I will be editing the font to be white, to contrast against the black background and using formal language. I will be checking grammar spelling and clarity while writing my article. Selecting appropriate file formats, file sizes and the image quality of visual material . I received my images through direct messaging the photographer I decided to contact. I imported my images onto Photoshop to correct and them to match the house style I wanted to achieve.