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Marketing

1. MARKETING Presented by, M.salma shirein , Iii- bba , Department of business administration, Meenakshi chandrasekaran college of arts and science, Karambayam-pattukkottai .

2. " Marketing : Understanding Your Customers " "Reaching and Engaging Your Target Audience"

3. What is Marketing? "Marketing is the process of creating, communicating, and delivering value to customers.“ Identifying customer need Developing products/services Promoting and selling Building customer relationships

4. Marketing Mix (4Ps) Product : what you sell Price : how much you charge Place: where you sell Promotion: how you communicate

5. Target Market "Understanding Your Target Market“ Demographics: age, gender, income. Psychographics: interests, values, lifestyle. Behavior: purchasing habits, loyalty.

6. Marketing Strategies "Effective Marketing Strategies“ Digital marketing: social media, email, SEO Content marketing: blogs, videos, podcasts Influencer marketing: partnerships, sponsorships Event marketing: trade shows, conferences

7. Branding "Building a Strong Brand“ Unique value proposition (UVP) Brand identity : logo, color scheme, typography Brand messaging: tone, voice, language

8. Customer Engagement "Engaging with Your Customers“ Social media: responding to comments, messages Customer service: support, feedback, loyalty Email marketing: newsletters, promotions, surveys

9. Measuring Success "Tracking Your Marketing Performance“ Website analytics: traffic, engagement, conversion Social media metrics: followers, engagement, reach Lead generation: forms, phone calls, sales

10. Challenges and Opportunities "Marketing in a Changing World“ Technological advancements: AI, AR, VR Shifts in consumer behavior: sustainability, social responsibility Increasing competition: globalization, market saturation

11. Summary : "Marketing is a dynamic and constantly evolving field.“ Call-to-action : "Stay ahead of the curve by staying informed and adapting to changes." MARKETING